From the beginning February 1, "household appliances to the countryside" provinces will be further extended from 14 nationwide, and motorcycles, computers, water heater and air conditioning included four products to countryside. However, with color TV, refrigerators (freezers), washing machines, mobile phones, and other four countryside products, four new products will be the provinces according to the local rural production, industrial status, select one of the two matched to the countryside.
Home appliances to the countryside and expansion
Since the "household appliances to the countryside" last December 1, in 14 provinces to implement them, "household appliances to the countryside" Engineering has become stimulating domestic demand in an important initiative. According to the Department of Commerce, the Ministry of Finance of the plan, on 1 February this year, "household appliances to the countryside" will once again expanding, and national promotion.
Moreover, motorcycle, computer, water heater and air-conditioning four product also included in the "household appliances to the countryside" ranks, press spokesman for the Ministry of Commerce recently said Yao Jian, for bringing new products to choose from various provinces of the four products in one of the two, and four previously run "home appliances to the countryside" products, which form a "4 + 2" mode.
In accordance with the previously announced to the countryside products maximum standard, color TVs, refrigerators (freezers), washing machines, mobile phones are $ 2000, 2500, 2000 and 1000 Yuan, to this end, some experts predict that the four consecutive years on the implementation of the four categories of products, "" home appliances to the countryside, you can achieve product sales near 4.8 desk, stimulating consumption nearly trillion yuan, the annual average to spur rural retail sales of consumer goods rose by nearly 2.5%.
4 class announced new price years ago
In accordance with the provisions of the Ministry of Commerce, finance, household appliances to the countryside products 13 per cent of subsidies, of which 80% of Central Government, local 20%, the farmer is buying a TV fridge, washing machine, phone the four categories of products, liable to save nearly $, but for the four new products in the countryside still sell programme no final conclusions.
To this end, the macro gas appliances over fewer words, General Manager, noted that because of the relatively narrow acceptability, brand awareness, coupled with weak by income levels and cultural level, rural market consumption continues to be inexpensive and practical value for key, the countryside products price should not be too high.
"Now the ' household appliances to the countryside ' project in national promotion has time, believe that the specific product and price to the countryside is expected to be announced years ago. "Million and brand marketing director, Department of Wai chun interview, revealed that the company has been active in the preparatory work related to regional tender.
Rural home appliances consuming "blind spot" when scanning
Unlike TV, refrigerators and other large products, rural consumers when purchasing home appliances, computers, water heaters and other products of the brand, features, price and practical methods, and so poorly. "Price is the rural consumers the most sensitive and water heater directly, however water heater brand, capabilities, and usage factors often been neglected. "More than few words pointed out.
Yu Shao yan said, from the current market price range of the water heater, gas water heater prices at more than 200 million, up to several thousand, price span, product line, you can select a range. But it also makes various gas brand was mixed, it is difficult to distinguish between rural consumers, this is rural consumers often encounter the "blind spot".
Industry noted that, in the "household appliances to the countryside" project, due to the product price is lower, compared with foreign brands, domestic brand enterprise in product quality, design, service comprehensive advantages on more obvious, simple say big brand protection, these brands in the after-sales service network basic coverage to the Township to rural markets consumers provide fast service.
Diario: How do you think home appliances to the countryside to rural markets and opportunities in the home appliance manufacturers face increasing warming? rural household appliances to the countryside market, your suggestions how rural consumers buy home appliances to the countryside and rational?
Yu Shao says: Although the current Government-led, manufacturers actively promote, household appliances to the countryside to make rural household consumption market heating up, but overall, rural household appliance market consumption environment far behind urban markets, rural household consumer knowledge enough market penetration in urban and therefore we advocate, manufacturers in actively promoting household appliances to the countryside, it is necessary to conduct electrical appliances "literacy knowledge."
For example, the water heater is rural water heater market including gas-fired water heaters, electric water heater, solar water heater. From the use of cost, gas water heaters and solar water heater uses a clear advantage in terms of cost, more cost-effective. Guangdong region, energy prices, air temperature and the amount of daily use hot water user, whichever is greater, to 60 litres of electric storage water heater and 8 litres of gas water heater to compare, test results show that the average gas water heater down to one-year cost savings to buy a basic can microwave oven. The solar water heater, energy saving and environmental protection of natural more but experienced rainy weather and winter, require the use of electric heating compensation. From the energy point of view, while the rural network is becoming more robust, but with the household appliances to the countryside policy of promotion, rural families in a short period of time will increase the number of electrical devices, rural electric power will always load in a relatively short period of time. To alleviate this contradiction, it is recommended that you choose and buy water heaters use other energy sources, such as natural gas, liquefied petroleum gas, solar, and other non-energy products, not only saving energy, environmental protection, but also respond to national energy-saving emission reduction of environmental requirements.
In addition, the regularity of life in rural people is not strong, the harvest and the village of bath time distinct, therefore recommend rural consumers use gas-fired hot water
For, since this water heater that is open-to-use, do not need to maintain constant temperature preheating, and be able to continue to provide hot water from the shower time constraints, more suitable for rural people's hot water needs of families.
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