Household electrical appliance enterprises snatch the rural market is still trapped in the channels of foreign appliances.

<p> home appliances began in earnest in the years after, 4 trillion to stimulate the economy as a national project, in addition to gains made by the giants have, the foreign brands again somewhere, and winning more and more enterprises. .However, recently the industry to "whether the exclusion of the foreign brands," also launched a hot discussion. .</ P> <P> <P> <p> snatch the rural market </ p> <p> reporter noticed a line "in China's plan to stimulate the economy, whether foreign companies should be excluded? ."The survey, 79.7% of Internet users choice recognition. .However, the second round in the near future, "home appliances" of the enterprise, the foreign-funded enterprises increased significantly. .</ P> <p> home appliances in the second round of adjustments, in addition to the original "three provinces and one city," the pilot was extended to fourteen provinces and cities, the product category but also the "Four become Eight," by .the expansion, the foreign brands are also set to take center again. .Panasonic, Sanyo washing machine project as two of the most successful foreign brands, in addition to Whirlpool, Samsung washing machines have a variety of winning; refrigerator successful businesses of Siemens, Samsung impressively; and successful foreign mobile phone brands including Motorola, Nokia ., LG. .</ P> <p> now Samsung has canceled the provincial agents, to the third and fourth level market penetration; Sony, Sharp and other prefectures and counties also actively explore the market; Siemens 13% of the national policy of subsidies, special offers on Suning .financial support for Siemens products in the promotion of rural markets. .In product prices, sales network and service advantages such as domestic enterprises, foreign brands are home appliance chain enterprises hoping to quickly capture the market channel. .</ P> <p> However, compared to domestic brands hype, short-listed home appliance products, foreign brands have significantly more low-key. .10 held in Guangdong province in the launch of home appliances, large and small stands of nearly 20, not seen any sign of foreign brands. .</ P> <p> focuses on the rural market channels Competitive </ p> <p> "different from the general sense of home appliances home appliances retail, which is a tough battle in terms of successful enterprises, it is a corporate purchasing ., R & D, production, logistics, supply chain management services, a rigorous test of overall strength. ."A Tender Evaluation Committee who said," in the vast rural market to lay a solid foundation, not the number of successful enterprises in the short period of time can be set up before. ."</ P> <p> industry believes that open the door even home appliances, foreign brands are also trapped in the channels of the Metropolitan. .In fact, it has long been in the Chinese market through chain stores to sell, and chain stores in three or four of the layout of the relatively limited market, coupled with the domestic rural market is relatively complex, relying on its own channel is difficult to fully attack the rural market .. .</ P> <p> the other hand, to the countryside for three or four markets for companies with distribution channels is no doubt one more chance. .With the rapid growth of rural consumption, the mainstream channels of local companies are increasing investment, lowering product prices. .In the channel, the local mainstream brands is actively developing its own channels. .Haier Electrical Union cooperation with long-established "day Shun" electronics chain, Changhong is the development of "musicians easily" chain. .Beginning in 2006, TCL set up in the third and fourth level city "Happy Tree" electronics chain. .These will be foreign brands in a short time on its own can not match. .</ P> <p> the industry, home appliances is currently cultivating channels for foreign investors opened a window, while the foreign market, familiarity with the rural and low-end product in terms of product lines are far less abundant and domestic brands, .channel management problems highlighted by the construction of many foreign investors have not yet met, "the competitive future of the rural market is basically competitive channels." .</ P>.