Kitchen and bathroom products in China not to abandon the "cost" also do brand.

National Kitchen & Bath <p> to get rid of "cheap" image </ p> <p> has been synonymous with cheap Chinese-made is also of Chinese products in international markets where the core competence. .In the kitchen industry, the Chinese brand in the international influence is also to be increased, so OEM, OEM to become the mainstream of China's foreign trade pattern kitchen products. .Recent years, the National Kitchen & Bath industry gradually awakening brand awareness, and international brands have begun to dare to compete against some big brands to get rid of it is inherent in the "cheap" image. .</ P> <P> <P> <p> 2008 年 11 months of Hangzhou, China Building Sanitary Ceramics Association and the Sixth General Conference of the Forum for Chinese and foreign entrepreneurs, national leader of the bathroom - .Hui-Wen Wang Hui, Chairman of the Group had stunned the world because of cheap Chinese products, health problems to heart Tao, Hui-Wen Wang on the spot "questioning" Roca bathroom Ma Kai, president of the Asia Pacific region: "China's Wei Tao cheap prices .it? .Why is the price of Chinese products so cheap? ."" Mainly because we Chinese people do not have the backbone, you do not give this price I do not sell. ."</ P> <p> is what this anecdote, opened a Chinese bathroom sanitary sector the right to speak on the great national discussion. .Sanitary industry in China has repeatedly called on the major companies who do the brand, create global brands and international brands to compete, especially in the bathroom the same strain of the ceramic industry with strong brands continue to rise, this feeling of inferiority to the bathroom even more impatient, & ldquo .; brand "voice heard. .</ P> <p> not give up the cost of the road </ p> <p> competition in the market, "high price" is a very effective competitive weapon, has always believed in pragmatic view of the Chinese consumer is more .is the "high cost" as a magic weapon to win the competition in the home kitchen is no exception. .In recent years, the benefits of, Wrigley, the EU sent a number of outstanding kitchen brands such as the rise of imported brands have begun to feel the threat. .However, domestic kitchen and brought to the imported brands can also be said to be a threat, or even just a potential threat, but not really a challenge, because the domestic kitchen products "high cost" has not yet received the ultimate goal of .Consumer groups widely recognized. .</ P> <p> the so-called "high cost", is based on the quality of the same or similar product performance based on the price advantage, it can be built on the same or similar price on the basis of performance and quality advantages. .In short, the "high cost" can be obtained from the two directions, price and performance quality. .However, for "high cost" of the understanding, at present there are two errors in the local brands, the excessive pursuit of low prices and excessive pursuit of the advanced nature - </ p> <p> Misunderstanding one: Being too .Low prices. .Many local kitchen brand that is cost-effective low-cost, over the pursuit of price advantage, this performance at the expense of quality and service quality as the price. .You know, when the user purchases the product performance and quality have a choice, they will not reduce the purchase cost for the purchase of property is far from the quality of the product. .The errors into the low prices of products will face more fierce competition, competitors are more and more increasingly slim profit margins, when companies have no profit can only continue to lower prices in order to survive, fall into the trap of low prices of products .ultimately inevitable demise. .</ P> <p> errors of the two: over-the pursuit of advanced products. .In fact, this is an easy to narcissistic "high cost" errors. .On the surface, local enterprises to produce advanced products aimed at the international performance and quality rather the relative price of the cheapest products, should belong to the high cost products. .However, more advanced products, means that the smaller the target user group, the stronger purchasing power, so that users of products more critical, not only requires the product itself has advanced performance and quality, but also a high-profile brands. .The products of local enterprises in these two areas are still being difficult to catch up with international brands, it is difficult to convince users to buy. .</ P> <p> Secondly, where "price" the main emphasis is the practical performance, brand value and so for the time being not included. .Kitchen industry since China is relatively short history, brand and market the normative need to improve, so most enterprises still remain in manufacturing sanitary level, do not have the operating strength of the brand. .On the trade market, most European and American buyers valued the quality of the product itself or the Chinese, with lower spending power in emerging markets and will not have too many needs in the brand level. .</ P> <p> Therefore, whether the customer needs from the international market, domestic market consumption capacity, as well as National Kitchen & Bath industry for which the initial stages of development, the "high cost" or "Wumart price .Incorruptible "kitchen products in China are also major producers of direction. .</ P> <p> walking on two legs, "price" does not mean do not do brand </ p> <p> be noted that the pursuit of cost-effective product features, does not mean denying the brand strategy of national kitchen ., which also contains two levels of meaning: </ p> <p> First, the development of national brand kitchen "ladder" pattern, in addition to building the brand can compete with the international kitchen in order to win the domestic first-line brand value .Brand, a reservation to "price" to win the second and third tier brands, and even OEM factory. .Demands of different products to meet domestic and international markets for different target groups. .</ P> <p> Second, the development of "cheap" brand. .Brand does not necessarily mean higher prices, we look at the top of the corporate brand value industry, without exception, the price is to take the popular route: Wal-Mart store industry, automobile industry, Ford, Procter & Gamble of the field, the beverage industry .Coca-Cola and so on ... ... According to the distribution of social wealth "pyramid" structure, in the sum of the spending power of low-end market is the most significant. .And kitchen products are not fast consumer goods, most consumers buy only a few times for life, "high cost" in order to win the brand in the right direction after all. .</ P>.