Media is the kitchen brand-building tool for enterprises to take advantage of

Starting from the second half of 2007, the industry made kitchen and bathroom industry's "Shuffle" has begun a year has passed, little kitchen Enterprise brand according to the kitchen and bathroom industry Portal Kit network provided, free of charge on its website member companies as of January 2009 there are still more than 20000, not including additional fees for membership and continue to market a new brand.

In so many brands is a daunting task, even if only in the market for certain popularity is even more difficult. In addition to adhering to the quality, marketing and promotion of the huge amount of input, and clever kitchen enterprise also has a free but efficient way-using the power of the media.

Unfortunately, this part of the "smart" enterprises often is the most powerful enterprises, media contribute to the kitchen and bathroom industry "the Matthew effect", the strong and weak, weak constant high. For example, in each year of the Shanghai International Chuweizhan, clean network industries in the media to show considerable coverage, big-time enterprises not only open exhibition visitors will take the product, the identity of the reporter at know more details after the products; and booth smaller enterprises are mostly on journalists take rejection, wasted as brand and products for free publicity opportunity.

In addition to media advertising, soft press publicity for kitchen Enterprise best publicity effect, regardless of size or weak brand, increase exposure is the best way to get visibility. Use the media that the weapon is a brand-building enterprises of kitchen shortcuts.