Published by the world brand laboratory of 2010 (7th) "China's 500 most valuable brands ranking" recently released, focus on gas appliances industry in Guangdong million and new electric co., Ltd. first on the list, its brand "and" to 54.16 billion brand value entries that list the 160-bit while to gas appliances which mainly focuses on brand, ranked the first place.
To this end, 000 and official said that the award is in the community and brand recognition, and perseverance for product development and technology innovation, development of low carbon strategies that build brand connotation.
It is understood that this ranking by the world brand lab, a joint World Manager group finds that is based on financial analysis, consumer behavior and brand strength analysis concluded that, reflecting the enterprise's core competitiveness in driving brand value growth drivers. This year the list the total value of the brand as 42634.54 billion yuan, the average value of each brand to win this year 85.27 billion, the lowest value of the brand from last year's 8.01 billion yuan rise to 9.19 billion yuan.
The world brand lab is an international, professional brand research institutions, headquartered in New York, United States, from 1999 Nobel economics laureate, father of the "Euro" Robert Mundell, the results of its research has become a lot of enterprise merger process important intangible assets valuation, referred to as "brand trust barometer".
It is understood that million and is the largest gas appliances manufacture enterprise and industry pioneer to "expert" gas appliance as its brand positioning, flagship product gas water heater national market share for the sixth consecutive year, ranked first in the industry, gas stove and the rapid development in recent years, the market share ranks among the top three industries.
In recent years, 000 and continually enhance product quality, development of new technologies, brand value and gradually improved. The "experts" as the gas appliance brand, established the "Chinese leader in gas appliances, gas appliances manufacturing center in the world," strategic development goals and the "world life gas appliances and new energy integration industry leader's grand vision", built around this goal, the production and sales has constantly grown in recent years, and for the third consecutive year, the sales performance of up to 35% increase in growth as the industry benchmark.
Because of its excellent product quality and years of leading market share, 000 and is China's space Foundation grant gas appliances industry unique "China aerospace industry partners", the flagship of the top five products for "China Aerospace products"; successful preemption the CCTV prime time resources brand advertising, enhance brand awareness and reputation. Recently, million and has established the next three years of low-carbon development strategies, and actively develop new technologies for energy conservation and new products to the condensation water heater, internal combustion fire gas range, and a number of low-carbon energy-saving products are sought after.
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