Year 2008--cottage
Suddenly as a night of spring, a hundred thousand rows are cottage industry. Throughout 2008, popular keywords, "Cottage" in all the popular words is undoubtedly the most conspicuous: from Star fortress, to the product's cottage to brand fortress …. The fortress of brands and products, both in terms of product innovation, speed, or commodity price acceptable degree, to China's industries brought tremendous impact and unmatched impact.
In 2008, the expansion of the financial crisis was finally transformed into a global economic crisis on the economy gradually globalization today, regardless of the River, each economies have been braving the cold wind. The economic crisis as a "Cottage" provides nutrition of soil, a fortress storm with the power of the economic crisis, is the manufacturing countries from China to start brewing molding, sweeping the country, affecting global ... .2008 years, is the first Chinese fortress, also China's manufacturing economy began the transformation of the year! "Cottage" keywords, will certainly affect the domestic consumer market brand pattern, thus driving China's manufacturing economy in transition.
Speed and efficiency--cottage for so-called "skim fat strategy" dreams become empty.
We all know, the cottage's success lies in its products the personalized and on market demand, reflecting the rapid speed when the so-called famous high cards in half a year of a new product, a year of a new series of obstacles in the consumer market "of skimming fat policy", the fortress had launched N generation more powerful, more moderate new products let "skim fat" became "drawing water", you can say "Cottage" will pull down the water brand.
Panoramic view of the domestic consumer brands: huge marketing system, numb snail market reflect the speed of the consumer demand, and so on, are ignored as a factor limiting brand development, past a brand new product into the market, "skim fat" policy must be preferred. Now the wind began to blow in the cottage, skim fat has become a dream. Someone tell the fortress of such acts affect the business of innovation and enthusiasm and investment recovery, I say this is the survival of the fittest, relying on one or several classic products to maintain the enterprise's survival time is gone, the market demand is complex and needs are diverse, demand is able to boot and change. Such an environment and conditions, which will inevitably be deeply hurt business operators nerve, but this is the development trend, trend unstoppable!
In such a fashion, it should not be to think how to resist the cottage, the more is the enterprises themselves should be timely examination of conditions, how to adapt to, how to gain more market opportunities is the wise!
Some people say this is the winter, I think this is a fortress of spring, this spring is "let a hundred flowers, hundred walled contend". You want to know how to spend the winter? what I tell you, draw lessons from cottage!
Cottage, on what basis of confrontation with the brand?
China is a manufacturing powerhouse, China has been working in the search for "off manufacturing hat" and "with the creation of the brand", and foreign well-known enterprises, our only advantage is that there is such a strong manufacturing base, we are naive to think that as long as we have a foreign technology and foreign equipment, we can create belong to China's own world brands, we are able to quickly take off weaning, this dream we had nearly 20 years and today, after having had again and again, again and again after the humiliation of being fortress after the wind, the wake up!
We only two has the advantage of China's "creativity" is infinite (of course, some people have this kind of "creativity" as "piracy" technology). While the market demand is diverse, this constitutes a perfect economic cycle!
Based on the above two points, the cottage is part of the Chinese private-owned EIT offers a feasible way!
There are millions of private enterprises, private economy is an important part of China's economy, the fortress was born in private economic backbone, so you can determine the fortress is also an important part of the Chinese economy!
Cottage let "only imagine, not to" become a reality!
What is the "only imagine, not to do"? take a look at the cottage, learning how they control costs, learning how they improve market responsiveness, and learn how they are innovative, learning how to think!
Cottage, will let the Chinese consumer market officially began on a dual market, many enterprises are facing as a fortress between life and death choices, many enterprises will because the cottage and flourishing! we will be able to see that in the future of global markets, China's cottage will dance with global brands.
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