Currently, the import of household appliances after-sales issues more, in the domestic market, gradually became a vassal of guochanhuo. In the past, people buy imports, mainly look at the product quality and technology, but the product when problems arise, maintenance up costly, time-consuming, and guochanhuo, as technology continues to improve, in the sale of competitive advantage and constantly appearing. After-sales service, network of shops built is a core issue, according to the official responsible for the household appliance industry association to macro to represent local household electrical appliance enterprises, has achieved a 3-level services, so that consumers can enjoy services nearby.
It is understood that the macro is representative of local household electrical appliance enterprises in the after-sales service, the more millions every year, establish a standard three-level service network: the company after-sales service department, regional offices, service units. Currently has established a nationwide service of 38 users, over 500 shuoying, make up the industry's largest service networks. As for imports, it is very difficult to achieve such a network coverage.
As, home appliances to the countryside policy continues to advance, rural issues, users of after-sales service has gradually been macro, Enterprise, and begin repair outlets to suburban and rural areas. Macro in the 24-hour nationwide free of charge on-site installation service, the Service Center is located downtown, near the city in 48 hours on-site maintenance services; corporate headquarters and primary and secondary station, 24-hour telephone hotline is manned service; in order to completely remove the consumer's mind, macro also proposed 100% on-site service, 100% on-site maintenance, 100% telephone visit, give consumers the most intimate.
Macro related official said that the service is an important component of business competition, only the interests of consumers in the first place, in terms of comprehensive after-sales service, we can really get the trust of consumers. At present, "macro, Le million" is the slogan of the service. While many consumer reaction, macro, such as domestic well-known enterprises in after-sales guarantees, so that they can gradually established the trust of domestic brands, along with future service system continues to improve, the competitive advantage of domestic products will become more apparent.
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