"The only appliances to the countryside, just give us a twenty million direct pull", November 29, late of the TV screen, Guangdong million and new electric co., Ltd. CEO leaves Yuanzhang debut CCTV "news" headlines, in the face of hundreds of millions of viewers across the country, behind him in conversation, the camera slowly sweeps, 000 and busy orderly modern water heater production line.
Since 2008, sudden financial crisis swept across the world, China as the world economy for the pole, nature cannot absolve himself, default or insolvency of enterprises increased dramatically to tens of millions of migrant workers to lose their jobs, but returned home. To address this serious situation, the Chinese Government introduced a package of incentives to maintain economic stability and healthy development. In addition to the 4 trillion direct funding, the Government also launched the export tax rebate rate increase, electrical household appliances to the countryside, technology policy, innovation subsidies through numerous measures of Heli, China's economy is recovering rapidly. According to statistics, the first three quarters of 2009, China's economic growth rate reached 7.7%, annual growth of 8% target will be achieved, in the general downturn in the world, the Chinese stimulus plan unmatched portfolio of supporting a "miracle" of China. To this end, China Central television produced package series, from the side to reflect the results of the policy, and the first phase of the programme will focus to a million and a general staff--Yang maolin.
In 2008, due to "financial crisis", then in the coastal city of the migrant, Yang maolin is factory of bankruptcy, he also had his unemployment returns, and later because the villagers in Guizhou province, he returned to Canton, and smoothly into million and, where he was treated better than ever, expressed satisfaction with the status quo, the development of the million and is confident because of the market development, 000 and is a prominent business models. The most concentrated in the "chill" November, 2008, to million and investigation of Premier Wen Jiabao see million and a good trend, it commended the "not all industries, all enterprises, all products are entered in winter, you also in the spring." In recent years, 000 and by actively promoting technological innovation and marketing innovation, constantly improve the technological content of products, is committed to make high performance-cost ratio products and take advantage of the country's good policy, enterprise sales into the annual growth of up to 35% of the fast track.
At all levels of Government support and encouragement, and with Government, industry and university cooperation in establishing the first combination of "energy-saving environmental protection gas appliances Center" and "provincial Enterprise Technology Center" and "Guangdong Province energy-saving environmental protection gas appliance engineering technology research and Development Center" have been settled in million and, as technology continues to provide strong protection for innovation. For example, 000 and utilization of new energy-saving environmental protection, heat exchanger and biogas heating and other research results, and get rewarded for all levels of government departments to 700 million in technology grants funds to enable million and technical innovation and technology work to continuously strengthen the reserves. Currently, million and has already accumulated the patent applied for up to 500 +, only this year for more than 100 items, and gradually perfected the independent intellectual property rights management system, the technical standards in the world industry leadership, a million and the competitiveness of the industry has laid a good foundation.
In addition, 000 and also proactively adjust product structure, increase energy saving and environmental protection of gas appliances product promotion; increase its efforts to explore the County and rural markets, make million and sales network continues to expand and extend; these initiatives are the rapid development of the enterprise made a large contribution.
"Household appliances to the countryside" good policy, and active participation in and organization of the action, the cumulative 29 paragraph gas water heater and 30 electric water heater, water heater industry award winning model one of the largest enterprises. In addition, 000 and also note the difference with the rural markets and the water heater industry with careful peculiarities, the product to be deployed in rural markets. According to incomplete statistics, "household appliances to the countryside" to million and direct sales growth reached 1000 million indirect pulling a preliminary estimate of over 100 million.
Recently, 000 and also increase the intensity of the international market expansion, along with the national export tax rebate rate increases, but also to a more dynamic enterprise, since 2009, million and the export tax rebate rate reached 160 million Yuan, which makes million and greater power into energy-saving environmental protection technology and new product development, to provide overseas market in line with the requirements of the international level of energy efficiency standards and environmental protection requirements of energy-saving gas appliance products, at the same time, also through increased million and high technology export, value added products fully develop energy-saving environmental protection gas appliances product sales in overseas market size and market impact.
It is precisely because million and in recent years achieved outstanding performance, is protected by CCTV "news" show, 000 and development, but also reflects the Chinese economy accelerated recovery, is becoming a global growth engine trends.
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