In recent years, the home appliance industry because of the low-skilled, high-margin space threshold and became to many businesses Happy Valley circle competition for market development focus. But seemingly everywhere and silver hilarious imagery, it contained an industry of mass shuffle undercurrents.
Observers have pointed out, with the escalating consumption structure and industry supervision, "survival of the fittest" rule by the sword has been scrubbed zeng Guang Watts lit. Industry experts believe that home appliance brand quality alone is not sufficient to successfully resist the rough. To find new ways of marketing, is the successful landing of a strategic Bos journey of light. (Note: Economics is of the view that the existing market by two oceans that: the Red Sea and the blue sea. Red Sea represents all industry today, our well known market space; blue ocean represents today did not exist in the industry, this is the unknown market space)
Vast market but no one can play face dilemma
"A rough estimate, small household appliances market in 2010 may exceed the value of $ 3500." this is a Nordic electrical appliances (China) co., Ltd. General Manager Mr. Wang Institute naxin, told this reporter. But at the same time, he revealed a very embarrassing that practitioners-such a great cake, but because the threshold elevation is no one dares to touch.
Recently, from CCID Consulting's statistics show that China's small household electrical appliances industry in 2009, the rapid growth of sales volume 3.98 billion, an increase of 2.1%, sales up to a total of $ 1175 billion yuan, an increase of 6.6%. This shows people on quality of life, the pursuit of an increasingly broad market prospects.
Yet the 2010 China's small household electrical appliances market trends study forecast report analysis but concluded that, because the domestic electrical appliances industry concentration is not high, the brand more miscellaneous, cause most belong to small inputs, small-scale production, product quality depends on the nor-Pearl.
At the same time, with the Copenhagen climate conference in the world, more and more people begin to pay attention to ecological and environmental issues. With energy-saving environmental protection work of ongoing, small household electrical appliances that have been overlooked areas have also been pushed to the front desk. This year, from 1 March, air conditioning, refrigerator, washing machine, small household electrical appliances have to add energy efficiency label. Experts pointed out that the current market to reach new standards of products may not be up to 5%. The majority of home appliance brand, face reshuffling or even eliminated.
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