Cabinet of traditional marketing channels competition advantages and disadvantages of each are not the same

At present, China's Cabinet trades traditional sales channels are assigned, the Office, merchants join himself to all these forms of what are the advantages and risks of all what? where the imbroglio, businesses must look up also.

Moving-in stores

At present, China's generous field frequencies out of selling. Macalline, xiangjiang furniture, even House, Eurasian, there are still damaged Interbrew ... these hypermarket are cabinet enterprise presence store choice. Into stores benefits clearly, sells the field people flow is large, relatively high credibility, merchants can directly with the store's reputation, people can quickly accumulate customer resources.

But the drawback is equally clear. First of all, stores the entry threshold higher for small and medium-sized enterprises into the marketplace is not an easy task; Secondly, only from Interbrew, creating an "outstanding doors" time after people selling market also had concerns, not but most stores in funds settlement more play on the abacus and the more precise activities often have to tie merchants, merchant cash flow difficulties, profit declines Moreover facing crisis.

The Office carried out their own

For some background and strengths Cabinet enterprises, their conduct Hall is a good choice, now home to experience the Museum has become the industry's development of a trend, it management, business requirements, it is first necessary to have sufficient financial support, for there is not enough money in the kitchen, the Office carried out just a dream; in addition, our brand must have a certain Division in order to attract customers to your showroom. Have the capital, brand support, you must also take into account the geographical location of the Hall, daily operational costs, exhibition style and many other factors, not the strength to difficult to operate.

Merchants join

Join has been the focus of attention of the industry. For mature big brand, look for franchisee opens in the national phase is the inevitable choice. However, all over the country cupboard with widely varying market conditions, business is difficult to ensure that their brands to which all occupation of the local market; secondly, the franchisee must be cautious of choice, although many affiliated large franchising the brand, to borrow the name of Peter's Road, covertly, distinguishing between the Almighty, to brand reputation, and reaped the profits would be running away, this really let brand in franchising management cudgeling Myers.

Similarly, franchisee, also at risk. Countless national kitchen brands, franchisee in the choice of joining the brand is trying to join the original negative, you lose. Therefore, had to operate on multiple charges in the mood to take account of their interests.