As the domestic consumption of elevate our consumers on the whole Cabinet to accept very fast. Integrated Cabinet has considerable market potential, such as to allow the Cabinet to go into the millions, brand cabinets publicity also need in order for the public, should be more in line with the public likes and breakthrough technology bottleneck.
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From concept into consciousness enlightenment
First, the introduction of the concept of the cabinets. Cabinets, originated in Europe in the twentieth century in the late 1980s and early 1990s into our country, Guangdong, Shanghai, Beijing and other places, and gradually to the continent's other provinces and permeability. To the late 1990s, modern home cabinets this new rapidly flourishing development of the continent. In the embryonic stage, followed by a "borrowed", "get" to later give it localization. First cabinet is a very new concept, a lot of people find it hard to accept, the cabinets are made up of work, is to explain the "cabinets are things that can be used," and "how" and other basics, slowly to consumer import cabinets this concept.
Cabinet enterprise in full layout national market
Second, the concept development stage of consciousness enlightenment. Traditional family kitchen cabinet structure is relatively simple, features a single, essentially "cooking + Bowl kitchen". While the modern significance of family cupboard is actually a whole kitchen concept, structure, content-rich, fully functional. With economic development, domestic consumption power rapid promotion, more and more people pay attention to kitchen life, on the whole Cabinet to accept very fast. Currently on the market for high-end consumer perceptions of approximately 10%-20%, they pay attention to quality, focusing on practical, have their own unique aesthetic.
Cabinet of industrialization and standardization
From concept development to the consciousness of the Enlightenment, the Chinese cabinet industry ushered in the new era. China cabinets of way industrialization, and this is the future trend of development. "To make cabinets into the millions, you have to talk about the cabinets of industrialization and standardization. "In my view, only the formation of industrialization and scale, will it be possible to the real cost of the product down and standardization is the realization of industrialization of the most important criteria.
In the past year and more, the Cabinet industry, slow down, because each business expansion, but the market share and no expansion, to deep development, unless the industry there is a change of nature, this change is the degree of industrialization. Cabinet industrialization is cabinets production industrialization, the Cabinet of logistics, marketing and management to modernization. On how to implement the Cabinet industry, it is first necessary to learning, the introduction of foreign technology and experience, including advanced management experience; the second is to actively promote the standardization of kitchen architecture to solve large production and machine cabinets products the personalized, non-standardised contradictions; third, it is necessary to establish the cabinet Industrial Park, the best configuration of resources; and, fourth, carrying out joint venture, cooperation, merger, reorganization, explore cabinets production, marketing, installation specialization new ways of collaboration; fifth, the establishment of the Cabinet of scientific research, education, advocacy organizations, professional exhibition held in the Cabinet.
Current industrialization is very difficult to walk, the most fundamental problem is the standardized difficult to implement.
The first is the real estate residence itself built environment standard. All developers, building designers do not know the kitchen, in the design of the House does not specifically consider the design of the kitchen. Kitchen accessories to accommodate, and many are against the wall, this determines the kitchen space must be neat, relatively larger. Currently the Ministry is aware of this, did some amendments.
The second is the interface problems. Such as gas, water, electricity, gas, smoke, etc., pipeline, if designed properly, not to have a kitchen area and a big waste.
Third, and kitchen product compatibility.
In Europe, range hood, stove, disinfection Cabinet, and other electrical accessories are produced according to the dimensions of the cabinets, and domestic electrical appliance industry more mature, mould costs high, electrical appliances, in a short period of time. And China cabinets itself lagging development, there is no very strong, and have its own standard.
Fourth, people like you mean design kitchen, resulting in a standardized process more difficult. In fact, for the consumer and less of their unreasonable demands, to listen to professionals, tend to be more satisfying results.
Standardization of large-scale production, will make the process smoother, accuracy, quality or increased accordingly, cost reduction, will enable more people to accept the cabinets. In addition, customers need to design a personalized, flexible and standardized production is rigid, to find the best combination of points, the zero boundary point of the dominated, this is the business problem HP reflects the position of the enterprise in the future. Standardization of implementation requires the efforts of the enterprise.
It is reported that China's urban residents of the whole kitchen and Europe and developed by the inhabitants of the whole kitchen and bathroom has a rate of nearly 100% wide gap. In the Chinese market is still in the initial phase, the potential market space is also very large, industrialization is the basic way of Cabinet development.
Region to the nation, brand to stand with
Cabinet industry till today, the market is becoming more and more mature, but truly massive Cabinet Enterprise rarely, and mature enterprises abroad, there are over a certain distance. At present the domestic kitchen cabinet Enterprise mainly in Beijing, Shanghai, Guangdong, Fujian and four regional, the large area in the design, services, governance, leading the domestic kitchen industry development, market competition to the last result is the brand era.
The current cabinet competition among enterprises in brand awareness, product, service, innovation, marketing ideas, etc. As competition intensifies, powerful manufacturers
Scale is gradually expanding, growing influence, while small manufacturers was insufficient because the investment is likely to be eliminated or large enterprise merger situation.
In market structure, national brand and regional brands coexist, silo, jointly own the market. However, each region has its own regional brand, the formation of their land for the camp, Dukes of the hegemony of the situation. Looking at the domestic kitchen market, adulation of cabinets that have more than twenty thousand, but most are just some of the regional brand, it is difficult to become a national brand. Because of the high cost of cross-regional sales, delivery time is long. If there is no standardization, the error rate is high, the background behind the competitiveness weakened. Many enterprises in local is a strong brand, but most companies have stepped up regional handicaps. Want to be a national brand, be sufficiently big advantages over these disadvantages.
As the market economy globalization, competition is global, current foreign brand in the domestic market kitchen cabinet occupies a certain proportion. Domestic brands and international brand in the process, the price is also a gap, therefore, the fast-growing regional brand only as a national brand, will have the ability to compete with international brands, to consolidate its root. The mainstream of China's future kitchen must have excellent local enterprises.
As the water resources development in the Cabinet industry
Cabinet industry development is a long-term, regional brand growth as a national brand, is a long way to go, they not only need the operator's vision, market opportunities and also requires a fair, healthy and orderly competitive environment. Fujian Provincial cabinets industry has gone through 12 years of hardship and, in a number of key enterprises, Fujian cabinets market in consumption concept, brand management, industry awareness and industry development trend and brand-intensive, etc. has been greatly improved.
Based on industry needs, Fujian Federation (Chamber) was set up in the closet Association, in Fuzhou guide market development strengthen self-discipline, consolidate the industry resources to form the cluster advantage has played a significant role. Since the Association was set up in the closet, enterprises, brand competition much self-discipline, protect the most healthy and orderly operation of enterprises.
In addition, the Cabinet Association has links with schools, to Cabinet Enterprise reserve personnel. These initiatives are to cabinets industry toward a healthy, quick, sustained development, positively guided and strong support, also strengthened the industry enterprises in Fujian cabinets big, expansion of Fujian cabinets in the determination of the national influence.
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