Bring disaster to the financial crisis at home type website "online stores" faces reshuffle.

<p> past 2-3 years, with the domestic industry, the rapid expansion of market size, and the explosive growth of Internet users in China, the country's rapid birth of thousands of home and small class website, which with the help of e-commerce venture .mode as the core of a class of sites, including home easy to stop, ranking Tyrone, Jiabao network, worry-free network, I love my family and so was very eye-catching. .</ P> <P> <P> <p> However, with the second half of 2008 financial crisis swept the globe, the depths of the Chinese domestic market situation of severe adjustment, the number of venture capitalists throwing money to rely solely on the upstream and downstream based on the early market .prosperity of e-commerce sites start at home faced a dilemma, which was home glory was easy to stop violence providers and consumers in arrears and facing large loan collapse of the dilemma. .</ P> <p> this, the industry believes that the domestic industry, China has begun shuffling spread from the corporate entity to the Internet, and all the shuffling, like, home Website, including e-commerce website will also be home " .left is king. " .</ P> <p align="center"> </ p> <p> "online stores" bankruptcy </ p> <p> have days of glory, been hailed as the "online stores" at home is easy .station is facing closure position. .With the combination of home building materials, home and e-commerce easy to stations had also topped the "2006 China market with the most investment value of companies" list the top ten. .But two years later, the baptism of the financial crisis, the household has faced a predicament station. .</ P> <p> few days ago, according to a media report, since the second half of this year, as the financial crisis sweeping the globe, venture Duandun, combined with home building materials market downturn, a direct result of operational difficulties at home easy to stop, directly due to a few .ten consumers 100 million, paid millions of dollars owed to suppliers. .</ P> <p> With the rapid development of China's real estate home, and the rapidly growing network of consumer groups, showing a great class website home market development. .2006 - early 2008, thousands of home sites have sprung up everywhere classes. .Meanwhile, with the network marketing industry's position at home has become increasingly prominent, this "new economy + traditional industries" by many e-commerce model home portfolio venture companies alike. .Easy home station, Jiabao network, worry-free network, I love my family and so is the product of that context. .</ P> <p> It is understood that e-commerce industry settled in the home only a few years ago, so the vast majority of home business e-commerce sites are in class to try and exploratory stage. .The lack of experience and mode of immaturity, combined with the financial crisis, the impact of home building materials industry, some "bad body" of the site in 2008 in the second half began to close their doors. .</ P> <p> easy to stand for the home such "online stores" the bankruptcy of e-business models, industry insiders believe that as China's domestic industry, the rapid expansion of market size, to online shopping sites have the core products .greater opportunities, but so far proven business model yet still rare, most home class e-commerce sites there are positioning is unclear, less competitive defects. .</ P> <p> Home e-commerce, "Ake Achilles heel" </ p> <p> It is understood that there is currently on the market generally three types of home electronic commerce, also commonly known as online shopping patterns .. .The first is easy to stop this kind of home "online B & Q mode"; the second line stands for the worry-free system + entities such agency business model; the third is the "Lei Feng-style" online shopping model .convened by the home network gateway to both the network Jicai and buy a single product. .</ P> <p> easy to stand for the home such "online B & Q model" e-commerce site, its business model similar to the entity building materials supermarkets, </ p> <p> the one hand, investment in gold in the wind .support, rapid promotion and influence of the brand site, draw large number of potential consumers; on the one hand and the sale of furniture, building materials suppliers enter into rebate agreements, interest earned on the difference between. .</ P> <p> while the second type of "online booth system + solid business model agency," the home e-business models, first brought to the merchant passenger traffic through the site, after trading in the extraction of some of the profits generated rebate; followed ., for some best-selling brand and product markets to the regional agency, control pricing, to obtain high profits. .</ P> <p> For both e-commerce model, the industry is not good, their view is the existence of a consistent pattern of lack of core competencies, "Ake S Adams heel." .Zhu Jiang, vice president of home in the east, it seems, household type sites, especially e-commerce at home "can not rely on long-term venture, because the Web site to participate in market transactions and directly profit, making the brand of the lack of credibility of these two types of sites, the service system is not .sound, consumer confidence is not high defects. .</ P> <p> compared to the current home network gateway to the rise of the popular Central Purchasing and just buy the brand because of its appeal by means of portals and media monitoring force, to act as intermediary users and businesses free of charge, therefore known as ."Lei Feng-style" online shopping mode. .Business and market from the current level of participation of consumers point of view, this model home to show newcomers the momentum, but this model does not say whether the defects in the industry that has yet to market test. .</ P> <p> Home Class Site "winner takes all" </ p> <p> the financial crisis sweeping the world with 10 years of rapid development of China's domestic industry is facing its first depth adjustment, with the attendant also .In recent years brought prosperity and virtual fire home after the class web site market reshuffle, an IT industry veteran, said the class Web site will also be home with the home industry, shuffling and shuffling, the future will be the "winner takes all & rdquo .; the situation. .</ P> <p> as a victim, he and the "home station" in close cooperation with electrical appliances, general manager in Long Beach, said Opp, network marketing, the increasing value of the platform, but can not rashly and not .Kaopu class website was home, the risk is too great! .In the future, Opp appliances or home orientation and comprehensive portal for close cooperation. .</ P> <p> Athens Lighting recently Customers enjoy a brand to bring the fruits of victory, its president, Yang Yi Nong view, home sites for businesses and consumers should provide an interactive platform independent third party and not .to the parties involved in the process of buying and selling business, business deal directly with consumers, so that there are special circumstances will not affect third-party supply and demand transactions. .</ P> <p> It is understood that, as the continuing financial crisis, household type site of the "butterfly effect" becoming increasingly apparent, many similar to the home station that the site easy to face operational difficulties, is about to collapse .difficulties. .Experienced in 2001 and some shuffling of the professional Internet portals such as Sina, Tencent, SouFun such development momentum remained strong. .</ P> <p> experts pointed out that businesses and consumers should choose to influential brand, credibility and strong portal, for the merchant is a trusted network marketing platform for the users is a reliable .The massive information database, and these sites can be experienced from the market and the big test of time. .</ P> <p> (This article is SouFun home world original manuscripts, reproductions, be sure to indicate the source and the author of this site will be prosecuted and offenders held accountable.) </ P> Today Recommended: fine decorated rooms .hard to guarantee the quality varies Jiazhuang Ye 09 users expect to live self-pragmatic pastoral hut sun dazzling 80 MM 20 models fairy palace classic design ultra-small size of second-hand housing Mito 58 square meters room transform into a sweet marriage.

Gas stoves are intelligent can see the pot without having to worry about time.

<p> cooker and gas stoves in their privileges, "to time" has been the cooker only advantage. .Recently, Siemens, boss, Shuaikang coincidentally launched brands such as "may time" and "smart" gas stove, a New Year's electricity market, the biggest highlight of the kitchen. .</ P> <P> <P> <p align="center"> </ p> <p align="center"> gas stove intelligent </ p> <p align="left"> be regularly removed ."See pan" trouble </ p> <p> "always feel the fire of soup or use visible only Tipper. ."Although her daughter to buy the" electric stew ", but still can not change process Aunt soup with a gas stove to the old habit of looking at the fire pot in red Gulp braved the air, only" .soup "feeling. .Aunt process also can be really used to paying a lot of the old price. ."Sometimes the thought is clearly a good time to count off the fire, who knows what I watched TV to fall asleep, good boil a pot of soup is done. .And once tried to boil crack. ."" Although more feeling, can really make people uneasy, and made neither go out nor sleep. ."</ P> <p> However, the way Aunt distress now resolved. .Many big brands have recently introduced a regular feature of the gas stove, as long as the time to set up, would not have remembered, and the time is automatically cut off the gas source, beep reminder, do not always waiting at the stove side. .Some also can reserve a fire. .Thus, even a "small fire stew", you can set shutdown time, even away, sleep does not matter, LED display looks very clear. .It is understood that this feature most busy white-collar workers and the forgetfulness of old age consumers, has become their "kitchen is a good helper." .</ P> <p> high price of high-end intelligent 剑指 </ p> <p> "Now the market is only through constant innovation, business vitality. ."It is understood that" gas stove can be timed, "as equipped with a timer, alarm and control switch, through their control to set the dial on the handle piece, the connection lever and the lever action to achieve timing closure and the switch .Beep alarm. ."In fact, cost control device itself is not high, not too many new technologies more difficult, the key is to make it a stove installed in the gas, to meet the needs of different consumers. ."</ P> <p> reporters learned that the current electricity market, including gas stove kitchen, including a number of products are looking through" intelligent "to find differences in the market. .Each other by infrared sensors, and now have realized the gas stove and range hood's linkage, making the kitchen into a fully automated space. .Open as long as a gas stove, range hood will automatically start, a closed gas stove, range hood will also automatically turn off delay of 3 minutes, and during operation, smoke fumes opportunity to fire a gas burner according to the size of automatic change-horsepower, .very convenient. .</ P> <p> Previously, consumers only in the gas stove ignition point is not known when suddenly the battery is dead, and now some new gas stove can be running out of battery power in an alarm sound, set aside a few days .power, allowing users to be prepared. .At the same time reporters found that the current market price is not low intelligence gas stove, priced 5,000 yuan from 2,500 yuan means a range that many consumers think the price is a bit high. .Research Institute of Chinese home appliance expert, said: "With the development of technology, intelligent kitchen electric products are gradually becoming a hot market. .However, the high-end business strategy is directed at high profits to go, so hard to drop the price within a short time. ."</ P>.

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Use red, black, white, three main colors, creating a fashionable gorgeous fashion house, simple but not simple. In 124 flat space let owners enjoy taste.

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124-gorgeous fashion house to let beautiful dreams become a reality [photos]

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124-gorgeous fashion house to let beautiful dreams become a reality [photos]

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New national standards promulgated gas appliance industry to expand low-carbon competition

From the national standardization Management Board was informed that the domestic gas-fired instantaneous water heater "standards revision process will start in the first quarter of this year, the plan year. But before that, the new national standard is widely used in the 2008 formally implemented. Along with the national standard of successively amended to gas appliances industry entered a low-carbon competitive times.

It is understood that the amendments to the General national standard for 6 years adjusted existing "household gas instantaneous water heater" national standard was developed in 2001, the adjustment period. As far as participation in standards revised million and product technical director Bell House in the community, in the revision work, efficient and low-carbon Green will be the focus of attention.

In the existing national standards, the thermal efficiency of the product is up to 80%, July 1, 2007 to implement energy efficiency standards for gas water heater provides products in the thermal efficiency of the bottom line is 84%. Therefore, the new national standard "products will be reached 84% heat efficiency" as amended. Whereas in accordance with the national energy-saving and long term planning, by 2010, the residential gas water heater efficiency program reaches 90%-95%. "2001 an existing national standard after 8 years, the domestic gas instantaneous water heater industry rapid development on the core technology also has a new breakthrough. "China National Hardware Association, Deputy Secretary-General, Liu Yun-feng said that in the new national standard of revision, will consider the product's efficiency, technology, and other standard upgrade, perfect. But the new version of home cooking with national standards and the 1996 compared to the old standard, in the main fire power, flame protection unit and the burner materials, inspection rules and so many amendments have also been made, some parameters and even higher than the European and American national standards. Liu Yun-feng pointed out that the revised standard is the industry's new developments, new trends into account, promote domestic household gas appliances industry towards energy saving, environmental protection, low-carbon road of sustainable development.

It is understood, in place of the recently held two sessions, many representative members to seize the opportunity to form low-carbon economy "," driving the local manufacturing industry to low-carbon, green, eco-friendly upgrades, the low-carbon economy as local next 30 years the new round of economic growth engine.

Reporters also informed that the last two years, 000 and, Vantage, macro, a Celtic excellent gas appliances enterprises have started to increase around the lower capital investment, accelerating technological innovation and technological innovation, the gas appliance industry has emerged to develop low carbon Enterprise collective strategies, to low carbon escalation of new signs. Million and CEO leaves Yuanzhang told reporters, 000 and in national policies on energy-saving Huimin, first in the home appliance industry launches energy subsidies, starting from 2009, and starts a carbon strategy, industrial design, supply chain, procurement, financial management, production, marketing, and so on five aspects of low-carbon competitiveness planning, to promote low carbon new products — in the urban market lead with high efficiency condensing water heater, lead and copper-alloy alternative Leach water heater, internal combustion fire energy-saving stoves in rural market is the main gas water heater, gas stove, etc. Guangdong Evergreen-invasive Korte company pioneered low carbon living concept implantation gas appliances industries invested 5 million Yuan, after three years, developed a low-carbon energy saving 30% of the product shot fire stoves. Huadi officials said recently, Vantage is product technology development above putting in a lot of energy, dedicated to the human search for low-carbon, energy-saving gas appliances products ...

China household electrical appliances Association Deputy Secretary-General Mr. Gang Chen noted that the low-carbon economy as gas appliances industry new growth points, it is very likely to set off a new round of low carbon energy technology competition, the promotion of industrial upgrading.

Happy medium 5 3 million renovation to build 56 flat I want simple wind (map)

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Million and V107 gas water heater won China's high-end household appliances "red top prize"

15 April, the first China household electrical appliances "red top award," the dust settles, from real estate, home, household appliance industry elite meet in Beijing common comb Chinese appliance high-end market trends and witnessed the "red roof" award. Million and V107 gas water heater won the 2009-2010 annual Chinese high-end household appliances "red top prize, is a gas water heater industry's only award-winning enterprise, at the same time, there are Siemens, Sony, Haier, and other international well-known brand.

It is understood that this award is the industry Portal together with the Chinese household electrical appliance network fashion media jingpin "jointly launched, commissioned the study group on Chinese household electrical appliance market and RAND and other professional market research firm in Beijing, Shanghai, Guangzhou, Shenzhen on year launched high-end appliances for investigation and evaluation, and organization of expert jury elected the final summary of the year award for the" red roof ".

Million and the award-winning reasons: V107

Million and adopt "V107, innovation full premix pure fire burning technology + high-efficiency condensing heat technology", thermal efficiency and innovation up to 107%, energy-saving effect better; 24 liter Super VAR smart thermostat system, rapid 25 seconds, the water temperature fluctuation only constant temperature to ± 1 ° c, water temperature only as ≤ 1 ° c, could meet different times, different water points of water demand, is the real Villa constant temperature water heater.

Million and become the focus of Guangdong innovative ways to promote the application of pilot enterprises

To continuously improve the Guangdong provincial enterprise of independent innovation capacity, the Guangdong Provincial Science and Technology Agency after months of research, evaluation, recently issued a document agreed to Guangdong million and new electric co., Ltd., BYD co., Ltd., Guangdong chigao air conditioning Co., Ltd., Guangdong galanz group co., Ltd., 21 companies become the "Guangdong innovative methods of application of experimental enterprise".

The popularization and application of innovative methods to solve the actual problem go a long way, as the Guangdong innovative ways of deepening, the would accelerate innovative construction of Guangdong. Innovative method is effective convergence technology "soft power" and "hard power" of a major work, the Guangdong provincial Department of science and technology "to bring innovative methods work in independent innovation strategy in a prominent position, as a long-term, strategic work" concept has been thoroughly implement.

In April of this year, the Department of science and technology of Guangdong Province Zhang, Deputy Director and the Deputy Inspector Liu Mao had led mainly inspected million and developing innovative methods of work. Zhang, Deputy Director and research and development and technology and Wan Management Center Director Bell home song and some technical backbone of erdao, listen to the creative industry and methods of work and effectiveness of reporting to understand the enterprise in the innovation methods work needs, 000 and in independent innovation methods on the efforts and achievements, Zhang, Deputy Director for a full affirmation. Over the years, and has always adhered to the "independent innovation" as a long-term strategy and leadership agreed that enterprises are to sustainable health development, it is necessary to create an enabling environment for innovative institutional mechanisms, it must be on the basis of the innovation and innovation, forming a virtuous circle.

Heart of education million and donating xingjiao take practical action to return the society

7 November night, feeling toward "yoyo" world Shunde fraternity seventh ' Assembly Education Fund gift cheque ceremony jiwenyi party was held in SHUNDE Polytechnic Institute Auditorium that evening to participate in activities in addition to the leadership at all levels of Government and business representatives, come from all corners of Shunde folks also outpouring for home education career devoted to love. According to incomplete statistics, this raised donations over 1.3 billion yuan, of which, 000 and also do 》create, donated 30 million.

The main attraction, emblazoned. 8, 9: 00 a.m.-9: 30, with the CPC, Shunde, Foshan City, xingning Wei-min loudly proclaimed that "the education of the heart, my colleague" Shunde Education Fund walk activities began a Grand prologue, by government agencies, enterprises and overseas folks, enthusiastic people composed of 38 square more than 11000 from Shunde Sports Center, in the community, no., deren, dreams, float Intergration, started about four kilometres around the city streets.

Million and dispatched a team of more than 50 employees, who hold high the banner of "education of the heart, and with you" of plaque, well-dressed company uniforms, waving the printed "million and new electric" small red flag words, walking in long parade square like, they shouted slogans along, 000 and donated xingjiao, repaying the society's ideas spread to the surrounding community.

"The people's livelihood, social returns," and as the famous, Ronggui, as well as national enterprises, in its rapid development, but also has been consciously assume as a corporate citizen of social responsibility, in the donor xingjiao lengths, as early as 2005, 000 and they participate in Ronggui charitable educational Fund Wanrenxing activities and contributions of 50 million yuan; in July 2007, the Ministry of education national campus organizing Committee donation the Moon science wall charts-aerospace dolls tells you "15000; in addition, 000 and also took an active part in other social activities, such as in 2003, to support research group, Zhong Nanshan SARS to the contributions of Guangzhou Institute of respiratory disease; 30 million in 2008, for the Wenchuan earthquake disaster reconstruction, donation value million of goods and donations of $; the other to foot and mouth disease outbreak hit 100 donation Fuyang, Anhui Province, disinfection Cabinet, etc; in 2009, to donate money, Ronggui, charitable foundation 51 million Yuan.

China water heater market consumer survey report released million and received 3 award

In order to enable consumers to water heater industry current overall market conditions, brand pattern changes, as well as various energy-saving water heater brand "," and "low carbon" technical research and development and application of a more clear understanding, making water heater manufacturers on industry and consumers of core consumer demand to produce an overall awareness of the people's network for the water heater industry-initiated market consumer behavior survey activities in this investigation activities, 000 and won three awards.

Investigation activities mainly in the form of online questionnaires. The consumer survey data, based on the people's network in the spirit of "fair, just and open" principle, joint investigation agencies and senior professional appliances experts on water heater industry "2010 China electrical appliance industry green standard enterprise" and "2010 China electrical appliance industry green low-carbon products," "2010 China electrical appliance industry's most popular water heater brand" and "2010 China household electrical appliances industry, the most popular water heater products" and a comprehensive selection of awards. Million and to 24.1% of votes and Haier together, become the "2010 China electrical appliance industry green standard enterprise" bangyan and scholar; million and V107 full premix condensing gas-fired water heater with internal innovation "full premix pure fire burning technology + high-efficiency condensing heat technology", combined with closed combustion chamber + force intensified heat exchanging technology + AI smart thermostat technology + smart segmentation combustion technology + oxygen-free copper efficient environmental protection water tanks, five General energy-saving fuel thermal technology, efficiency and innovation up to 107%. In this survey-high ticket was honored the "2010 China electrical appliance industry best energy-saving water heater products" brand is the enterprise of intangible wealth, nor is the embodiment of the comprehensive strength of enterprises. In the "2010 most popular gas water heater brands" survey, 000 and above other brand 28.1% votes, becoming the consumers mind "2010 China household electrical appliances industry, the most popular brand of gas water heaters".

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Personnel iron triangle has to take over the United States to promote the three major revitalization plans

Amount invested in 2006 GOME and Yongle merge, Huang guangyu may not have imagined, Chen will one day be "ORDERED" distress. January 18, GOME (00493, HK) issued a public notice announcing that Huang guangyu resigned from GOME directorships, former Deputy Chairman of the Board of Directors Chen served as the United States.

The industry generally believe that Chen regularised, GOME new management team to become a truly professional manager team. Chen and represents the interests of the other to capture two bigwigs, will constitute the GOME "iron triangle". In this framework, GOME 2009 three major revitalization plan is introduced.

Iron triangle will help balance of interests

GOME, Vice President, brand Center Director he yangqing yesterday confirmed that Chen had took office, the United States is about to enter the era of professional managers play a central role. In addition, on 18 January bulletin, Wei Qiu Li was appointed Executive Director of the GOME, 41-year-old Wei Qiu in 2000 to join the GOME, served in Central Administration, pricing Center, human resources and administrative departments, such as the Director of the Office.

Huang guangyu, GOME quickly established the Executive Committee is responsible for the headquarters and country office's day-to-day operation and management, Board members, including the United States Vice President Li Tao, Vice President of Mu your first, Vice President, he yangqing, VP Sinclair Knight, Deputy Chief financial official Wei, and Shanghai area General Manager Huang Sau Rainbow, HuaBei area General Manager official to Ding, western area General Manager Zhang Lin, General Manager of the Northeast region, South region Guo General Manager Wubo, General Manager of Wu Yong East China.

GOME related parties, then the United States will be to Chen is the core management team is responsible for operations, forming a center of the "iron triangle", the "iron triangle" of three pivot respectively Chen, Wei Qiu and Jun Wang Chau, prior to the third party in GOME group in different border. The existing management team with decentralization and rule, perhaps will let GOME in turbulent strike a balance between the interests of constraints.

According to familiar household appliance ring, the stakeholders and the "GOME, Yongle merge from stable overall, GOME, Chen served as Group President of the United States. During this time, Chen behave quite responsible. Now the United States faces a crisis, Chen has over 20 years of household appliances in China, ring, and he is the President of the United States, who shall be Chairman of the Board of Directors of the United States also logical. ”

18 January bulletin said Wei Qiu Li and another director Wang Chau as Huang guangyu private representatives, Huang guangyu private group "in accordance with the relevant Board indicates execute a file. "Wang Chau is in the United States grow up professional manager, he has over 10 years of experience in electrical sales and management. Since 2001, joined the United States, has served as General Manager, business center services southern regional General Manager and General Manager of strategic cooperation centre. At present he assisted Chen has overall responsibility for GOME daily management.

Appliance specialist liubuchen said Wei Qiu Li and Jun Wang Chau entered the Board of Directors will be more representative of Huang guangyu influence, "Although in investigation, Huang family financially also has a considerable influence. "He believes that the three powers of the United States or to the beginning of family-based enterprises to professional managers in times of transition," the United States is not necessarily a bad thing. ”

Launched three major revitalization plan

GOME personnel changes, the company's revitalization plan 2009 is launched, the "stable vendor relations; optimization; in the new management team led by seizing the opportunities of 4 large" become the development goals this year, the United States.

He Yangqing said supplier, GOME focused optimization their stores of input-output ratio, to maximize the benefits. For example, the United States is shortened to the vendor of the repayment period, reduce accounts receivable in the ratio of net profit. In addition, the United States is actively preparing for the implementation of the life for 3 c products and appliances "own sales source" plan. "For scientific and technological content of products, shortened the supplier sells the field inputs of labor costs. ”

The management level, the United States first of all is no longer pursue expansion store layout, which is to improve the quality of the single undertaking. This will turn off part of the GOME network coverage is not reasonable to keep the store, a total of 1300 more stores. Second, the United States currently has established a business center, 3 respectively by Li Tao, Mu expensive first and coke for the people in charge. In addition, the United States has also set up a store recycling center, research and implementation differences between the management of the shop and promotes the customer degree of satisfaction.

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U.S. 18 beauties bloom the temptation to crush three bedroom rendered pure (Photos).

<p align="left"> crush the new era home is beautiful mess, the outpouring of their attention to detail and overall harmony. .Of course, fashion sense and simplicity that they should not easily let go. .Check it out together! .</ P> <p align="center"> </ p> <p align="center"> wall cabinet design is very classical </ p> <p align="center"> </ p> <p align = ."center "><<< into more wonderful pictures </ p> <p align="center"> desk fully reflects the owner's private shared space </ p> <p align="left"> recommended today .: pk Zhang Xiao Yu Liu Yifei Han inventory all the rumored girlfriend handsome home users in March according to the fruition of 115 square installed for just 50,000 simple style hand us the fashion lovers of romance simple double U.S. home (Figure) 80 Calm Heart design aesthetic .Japanese minimalist garden home (Figure) </ p> <P> <P>.

Small appliance energy wind blowing this month energy consumption electrical appliances not marketing

This year's Spring Festival evening show, domestic electrical appliances blows a wind energy. In accordance with the practices of large household appliances, electrical appliances product from this month also need to add energy efficiency labeling can be listed.

Reporter recently noted that, according to the State of the implementation of energy efficiency labeling products catalog (fifth) of the bulletin and the associated implementing rules, since March 1, 2010, in China mainland, production, sale and import of cooker, AC fans, AC contactor and volumetric air compressor 4 products must add energy efficiency label, below the level of energy efficiency grade 5 or 3-level of the relevant products are not allowed in the Chinese mainland, production, sale and import.

Small appliance energy-refrigerator

Press survey found that consumers in the purchase of home appliances, often only concerned about the large home appliances and energy-saving features, like drinking fountains, heater, small household electrical appliances in the power saving function is ignored. In fact, some of the energy consumption of household appliances, could lead to finish a Spring Festival, the home of a microwave oven, electric oven, soybean milk machine and other small household electrical appliances have been let out of the tariff.

It is understood that the small household electrical appliances while the volume is small, but the energy consumption is not less than the big guys. A function with the heating, refrigeration, water dispenser of daily electricity consumption of more than 1 degree, and a level of energy efficiency of energy-saving refrigerator, average daily power consumption is only 0.4 degrees. Strong sales electro Festival, power is warmer at kilowatts per hour you can spend 1 unit.

10% of small household electrical appliances will be eliminated

From 1 March of the imminent implementation of the fifth instalment of energy efficiency labeling product catalog content, small household electrical appliances product energy efficiency indicators and more attention, cooker, AC fans, AC contactor and volumetric air compressor 4 products into adds to energy efficiency labeling areas.

It is understood that the forthcoming implementation of the energy efficiency rating of "fans" is divided into level 1, level 2 and level 3, level 1. And rice cooker energy efficiency standards of energy efficiency rating is divided into 5 levels, is the highest at level 1. Electric fan and electric cookers energy efficiency ratings are up to level 3 and 5 level allows the production and sales.

Experts predict, because the production of small household electrical appliances, the threshold of the enterprise depends on the number of brands. At present, the market can reach new standards of the product may not 50%, once the small appliance efficiency standards were published and purposes, it is expected that the market for about 10% of the product does not meet the limited value of forced performance efficiency requirements, will be eliminated.

Add logos or price $

The Spring Festival period, due to the cold wet weather, improving people's living quality requirements, heaters, dehumidifier, electric cookers, and other small appliances demand, manufacturers and businessmen also because pursuit of sales without rising prices, and therefore attract a large number of stay in the local purchase of foreign workers, small household electrical appliances product sales growth of over 200%.

This reporter has learned that this situation will soon change that, with this month's national energy efficiency label in after the Spring Festival, enforcement, and other raw materials prices of steel products started to rise, many small household appliance manufacturers have started brewing prices. Professional analysis, including fan, five categories of small electrical appliances adds to put energy efficiency labeling, the price of a single market will increase 100 ~ 200 Yuan.

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Low-carbon economy trend macro, etc to achieve product upgrades

During the low-carbon economy and then into a hotspot, Premier Wen in Government work report points out the necessity to "fight a protracted battle and energy-saving emission reduction," "active development of circular economy and energy-saving environmental protection industry". As with the people's livelihood of gas appliances industry, has also entered the era of low-carbon competition.

Last year at the Copenhagen climate conference, the solemn commitment of China to the world by 2020 China unit of gross domestic product (GDP) of carbon dioxide emissions than 2005 fall 40%-45%. Energy conservation and emission reduction, a long way to go, macro and other related industries, actively practice, upgrade products, made an encouraging step forward. While the "household gas instantaneous water heater" standards revision process will start in the first quarter of this year, will be completed during the year, this means the State, enterprises have already begun to prepare actively for low-carbon economy.

Macro, gas water heater industry, has been in a position of world leader. Products for gas water heater efficiency that standard, an existing national standard is 80%, July 1, 2007 the gas water heater energy efficiency standard set forth in the thermal efficiency of the bottom line of products is 84%. In accordance with the national energy-saving and long term planning, by 2010, the thermal efficiency plan 90%-95%. But the macro, as early as 2005, the macro will research and produce the first condensing gas-fired water heaters, use combustion emissions of heat for cold water to warm up, the thermal efficiency is much higher than the national standard.

It is understood that the macro introduced condensing gas-fired water heater than ordinary gas water heater added a condensation heat exchanger (or known as latent heat exchanger), you can achieve reuse waste, thereby improving efficiency. At the same time, the product is used in and on emissions of acid condensation water treatment, the actual realization of efficient energy-saving, environmental protection, low-carbon emissions. Just last year, macro launched the domestic first set of "integrated household gas-fired central hot water system", this product adopts innovative preheating cycle technology, you can save a lot of domestic water and fast preheating technology, but also can save fuel gas, environmental effect is very prominent.

According to the macro related official said that countries actively supporting low-carbon industries, manufacturers, both as an opportunity and a challenge, the macro will have been committed to the development of low carbon products, and to contribute to the national energy-saving emission reduction.

China's small household electrical appliances fair gradually embarked on industry logo exhibitions around the road

The third China electrical appliance fair 28 March Oct.13rd, 436 exhibitors from across the enterprise and tens of thousands of spectators line the common witness in the areas of small household electrical appliances and a grand meeting, according to the organizer's post-session statistics, international trade fair for the three-day total for pass 31917, dealer agents 24594, big buyer 412, general audience, access 6965 scanning 43703, "China's small household electrical appliances fair has become a landmark event in the industry," concept has become the consensus of many people.

This fair highlights a lot, besides organizers to enhance business idea prior design good links, the performance by the exhibitors themselves out mental Outlook can be said that this fair is the biggest bright spot on. "80% of exhibitors are special," the China household electrical appliances Association Deputy Secretary-General Chen Gang in the early morning visiting finished 26, Museum after it was excited. Chen Gang believe Enterprise special exhibition on the one hand by participating in or observe statement 2009 both fairs, exhibitors of effect is good, so the third fair they must to high profile image to national dealer show their strength; on the other hand, small household electrical appliance enterprises on 2010, China's economic situation is very confident in the face of the country after favorable policies, household electrical appliances have been early recovery after a winter of baptism, small household electrical appliance enterprises now know how to seize the opportunity to make the best use of resources.

I find that most of the booth in reception team has had two sessions of the Director, the Deputy Chairman of the Board of Directors, the total become bosses take command, for dealers, so that the level of reception conditions to many talks at the exhibition you can directly trigger points. At 27, morning of large buyers mission purchase Conference, I also see many familiar figure, they are the head of the new enterprises in the face of large buyers when they incarnate business personnel took a look at brochures wandering in between each of the negotiating table, in their mind of small household electrical appliances fair has become increasingly important. Visiting Basic is the professional audience, typically small dealers is not sufficient to attract the interest of employers, and the current household appliances fair only register up to large buyers to 412, of which more than 70 companies need emergency procurement of dealers also onsite participated mianqia, which all the bosses to fashion. With the expansion of small household electrical appliance fair influence, these huicongjia power through months promotional collected and carefully selected buyers is fair audience the fundamental guarantee of quality is also the motto "everything for the fair trade but to the fundamental guarantees."

This fair's organizers, Huangpu town, Zhongshan city, Guangdong Province, has upgraded to Zhongshan Government municipal people's Government of China household electrical appliances Association, HC jointly organised by the Zhongshan City economic and information Bureau also participated in the contract, this upgrade to exhibition brings hardware upgrade on multiple sides. If the first two sessions of exhibitors also confined to local Zhongshan Guangdong even, then from this start already you can see from the national multiple region enterprises exhibition, notably, the former two-term basis after the number of Zhejiang appliances begin to significantly increase. A person in charge of the kitchen electrical appliances enterprises in Hangzhou, told this reporter, they take part in the exhibition, on the one hand and from national dealer can help them expand their distribution channels, on the other hand Zhejiang household electrical appliance enterprises also want to understand the character of Guangdong peer exchange business.

The organizers of the upgrade also prompted the fair exhibition concept from the most straightforward transaction is promoted to a Minister responsible for social responsibility, in the opening ceremony, 26, from Zhongshan city, China household electrical appliances Association and HC's leadership and dozens of excellent manufacturer dealer representatives to the entire industry launched "energy-saving emission reduction initiatives-carbon management" in the hope that enterprises in the production of great importance to environmental protection, as consumers offer green products. The author in the field have also seen many enterprises of new products have been moving in the direction of energy conservation and emission reduction, such as energy saving and environmental protection in the stove, electric cooker, in the thermal efficiency improvement improvements of electric pressure cooker and gas stove, etc. Small appliance fair to want to be a term in the eyes of a component manufacturer's exhibition must continuously upgrade the quality of the exhibitors, not the rich will be able to participate, not just what products exhibition, this is a national distributor benefits commitments but also to the interests of consumers. A large buyers from Xian, told this reporter, they select a vendor's standard is to look at the enterprise there is no long-term, product quality is the first assessment criteria, followed by the appearance of price but functionality is not the most important factor. The big buyers is the third time to the trade fair for electrical appliances, each time giving them new discoveries every time can choose to Italian products, "we will participate in each session in the future," the dealer firm have to author represents small appliance fair exhibitors of quality let them rest assured.

First successful exhibition for exhibitors and visitors of common interests, and to social responsibility spread to every corner of the advanced management philosophy to every enterprise, this is the original intention of holding exhibitions, as well as its first successful exhibition of basic standards. However three consecutive participation in household appliances fair, I see not only the enterprise accumulated amount of check single, more is the confidence of small household electrical appliance enterprises, feel that they gradually from unknown to foreground self-expression. Small household electrical appliances industry needs a landmark event to communicate them to the outside world, to bring together national counterparts, to such a platform for beauty, now it seems China's small household electrical appliances fair are moving towards this direction, in Government, associations, HC, Enterprise, channel and the community in the joint efforts of the Chinese home appliance fair will become the industry of a flower.

Sweden-saving kitchen TV interviews Superman Superman pepper cultural experience

18 April morning, Sweden TV the delicious Chinese law team went into energy-saving kitchen, Superman for a one-day shoot. Sweden television this interview, "a staff day" as the main line from employees as early as may, production line, canteens, including details of living systems. A symbol of good luck, a good harvest of Chinese names, from Italy's program producer Mr. Feng Rui and the EU: an employee had a deep and interesting conversations, and also to the staff canteen cooks learn Chinese.

It is noted that Sweden TV the delicious Chinese "program group the Chinese line is to shoot a documentary about pepper eating culture. Europe Feng Shui told reporters that the delicious Chinese "column groups on energy-saving kitchen concept of Superman and advocate of light kitchen activities. "Then learn a lot, I found the Superman from all corners of the employee can quickly adapt to Superman ' pepper ' culture, this is a very interesting. Feng Shui "Europe, said that this not only reflects the Superman extraordinary cohesion, while" pepper culture "also expresses a superhuman courage to innovation, courage and hard work, spirit of daring to play.

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Gas boiler to brand competition phase energy smart is the new trend

Recently, to "reduce building energy consumption, promote energy-saving emission reduction" as the theme of the 9th China International heating, ventilation and air conditioning products and technology exhibition in Beijing. This exhibition, in addition to featuring original heating radiators, electric heating, floor heating, heat pump technology, heating products, energy-saving controllers, boiler, heat exchanger, HVAC pumps and other products have also appeared, in which several types of environmental protection, intelligent gas boiler attracted numerous visitors stop.

Intelligent products are unveiled

Gas boiler house a sui generis system, while addressing the needs of heating, floor heating, do a dual-purpose, developed country markets in Europe has several decades of development. As in recent years in China's emerging housing heating products, gas boiler for heating makes up for lack of centralized heating and domestic hot water can be provided, in some remote place, opposite the municipal network temporarily unreachable real estate owners.

Journalists during the show to see, Haydn, squirrel, macro, 000 and gas boiler brand has brought the latest products. Haydn-II generation series product appearance to European large arc shutter structure, built-in computer microprocessor, you can implement electronic sensing ignition, water temperature adjustment, digital-ganshao protection, fault icon shows and many other features.

Squirrel gas furnace sales manager Li Biao says that squirrel gas boiler smart home series of new settings of the "PLC", temperature and time can be controlled according to personal needs. "If you knock off at 6 pm, 6: 20 minutes to get home, you can set the boiler 5: 45 automatic heating, and home, room temperature just right, avoiding the home after debugging temperature long wait. "Li Biao," gas boiler is user-friendly, intelligent direction. "" Now installed gas boiler redbud will no longer need to play, only need a boiler, a remote control to use, more advanced equipment installation solution for product installation convenience. "Macro Marketing Center water heater sales boiler senior project manager Wang Jing wave said.

Market entry brand competition stage

In addition to the products constantly upgrade, after several years of market development, gas boiler market continues to mature. "At present, some gas boiler's well-known brand has entered the Interbrew, orient their homes, and other building materials city, subject to the consumer. "In z. Wang said," in addition to wave in Europe, Korea brand, current industry trends are some of the original production of established enterprise gas water heater also joined to the gas boiler production ranks, accelerate product market diffusion process. ”

It is understood that the more common on the market today are the Vaillant, squirrel, Ariston, invasive Celtic brand. Relative to foreign brands, domestic brand price generally in 4000 ~ $ 9000. "A few years ago, consumers are concerned about the price and the cost of initial investment, now consumers pay more attention to energy saving performance of products and after-sales service. "Li Biao," energy-saving not just a slogan, manufacturers must have the energy to the letter, and this September gas boiler energy efficiency labeling standards or will develop, the introduction of future standards will allow the industry to produce a reshuffle. ”

HC research data show: Chinese boiler market still concentrated mainly in North China, Northwest China and other regions. These regional boiler market has passed through a market cultivation period, the consumer has accepted this new heating methods, market entry brand competition phase.

Gas appliances do not fade low-key season money market good a clash of Kings by autumn

Gas appliances in the home appliance industry has always been a relatively low profile of the industry, but over the past few years, natural gas, energy efficiency standards for good policy for industry market updates and great potential. Gas appliance market also gathered from screwdriver plant row potential steering brand further. However, this market is still in the stage, than shuffling brand era and the lack of absolute advantage of pattern.

Policy is good, why eat well gas stove fragrance

This year the appliance ring excited is the household appliances to the countryside, trade-in these great good policy, but nobody noticed, in contrast, the gas appliance industry policy good was picked as the surrender. Now the first two years of renovation, so that natural gas home users of gas appliances have done a lot of updates, then seeks to screwdriver factory stopped at the door of the energy efficiency standards, and pave the way for brand development. However, color TV, air conditioning and other industries, gas appliances of competition has not reached the full and mature stage, brand use good policy to advance the development of consciousness or capacity is not strong, we are all business.

It is understood that the majority of the gas appliance brand in the first half of the sales were better than in previous years. In the past, a year and a half years of selling only has gone, increasingly weakened distinction between low and peak seasons for gas appliances industry toward the big industry market size together. There are industry analysis, this year gas appliances sales through potential real estate market. However, according to the press, just pick up the real estate market is not sufficient to promote gas appliances sales increased significantly, more of a national policy to promote, in addition of intangible consumers for gas appliances consuming more routinized. There are gas appliance energy-saving emission reduction and security issue has been the focus of consumer concern, many consumers are willing to spend some money for a comfortable and at ease. Million and, Sakura and other brands have also launched the inspection activities, on brand and sales generated a greater role in promoting.

Price promotion is expanding sales of tonic. In the real estate rises gradually climate all brands have different degrees for the promotional price and package offers to buy gifts, and so on, some brands at prices and trade-in. The beginning of the year, Vantage is a high profile launch a massive 50% discount, 000 and in 2006 was the first implementation of trade-in, according to age and machine model back to 100-500 Yuan depreciation gold, cherry blossom 10 years of free security services directly convey into the community, and have the necessary concessions and buy new gifts activity, Qi Tian in stores, supermarkets of promotional offers and packages to buy gifts, also made good sales performance.

Market, a clash of Kings by autumn

Two years ago Panasonic exit gas appliances stage, of its once occupied by 50 per cent of the Shenzhen market has a great impact. At that time the brand laughed like a substitute and become a Panasonic, but today still do not appear in a situation of dominance. Million and, macro, Haier, able to rate a few brand separation had water heater market.

Currently, gas appliances brands compete for fairly loose, cooking and water heater gradually broken down, with brands in occupies front-end. Cooking, especially, there are a few brands have said yourself in Shenzhen occupies the first place, but because there is no absolute advantage, difficult o¡¯ Water heater side, according to statistics million and accounted for by 34.29% sales of gas water heaters, macro and, secondly, the Haier is 50.96 per cent share in occupies half of the electric water heater, energy rate in high-grade joint brand water heater in the former position, Smith and Ariston separated later. Haier to 50.96 per cent of the market sales to become the champion of electric water heaters; can rate throughout the high-grade joint brand water heater sales ranks the first place, Smith and Ariston # subsequently respectively.

There are people in the industry, said the gas appliances industry in policy favourable circumstances, should not be content with a low profile to make money, but should improve the scale and impact of the industry as a whole, to make a big cake at the same time and then sit down and segmentation.

Million and Weiguo: vast accomplish a great deal to enhance the brand a high degree of 2010.

<p> 【Background In recent years rapid development of Chinese domestic brands, in addition to the earlier rise of industry "giants" and "leader", more and more "rising star" also with the right market positioning .and innovative elements such as production and business models have sprung up everywhere, even into them active in the public eye. .They have plenty of potential and ample power, it is worth we look forward to its future performance. .</ P> <P> <P> <p> view of this, in the "Forbes" list published on the occasion of Chinese potential for enterprise, SouFun is also the country launched the "potential approached the Chinese domestic enterprises," a series of reports .find and identify those outstanding years in 2009, the home business. .</ P> <p>】 【potential business: million and electrical </ p> <p> million and was established in August 1993, is headquartered in Shunde, Guangdong, National High-tech Development Zone, is the largest gas production scale .professional manufacturing enterprise. .Currently, the million and is approved by the State Ministry of Science, "National Torch Plan Key High-tech Enterprise", gas industry's only "advanced collective national light industry", China National Hardware Association, the third branch of gas appliances .chairman of the unit and the China Quality Inspection Association and vice president of the unit. .Million and the gas water heater, gas stove, gas boiler, gas grill, gas air conditioning, gas heaters and other gas appliance manufacturing-based business manufacturing electric water heaters, Xiaoduwangui, cooker hoods, etc. associated with gas appliances .matching kitchen appliances, and is committed to creating gas + solar energy, gas + heat pump, gas + electric and other energy saving and environmental protection integrated hot water system, the total production area of 150 square meters and annual production capacity of more than 1,500 million units. .Currently, the company has wholly owned 3, and 3 holding companies, shares of two companies, 5,000 employees, fixed assets of 15 billion. .</ P> <p> potential index】 【</ p> <p> from the hotel rating: ★ ★ ★ ★ ☆ </ p> <p> comprehensive hotel rating: ★ ★ ★ ☆ ☆ </ p> < .p> 【Guest】 Interview: Guangdong million and the new Electric Co., Ltd. Xu Weiguo, director of domestic marketing </ p> <p> 【interview Reporter: found room home network Wengqian Ru </ p> <p align="center"> </ p .> <p align="center"> Electric Co., Ltd. Guangdong million and a new national marketing director Xu Weiguo </ p> <p> 2009 years - is a strong chance of difficulty </ p> <p> Soufun press 【 .】: Xu total, Hello! .Thank you for accepting our interview SouFun! .Ask, in the past 2009 years, the million and market performance? .</ P> <p>】 【Weiguo: million, and in the past three years, 35% for three consecutive years maintained a growth rate just from the growth rate, the million and the performance of the peer is still very good, at least row .in the top three. .The gas products, our market share is definitely first. .Since 2002, we have seven years in the gas industry ranked the first, the second and much higher than actual sales. .Products in the stove, we should in the industry, the third row. .Other types of products sold in 2009 were relatively forward position, the less likely that is, electric products, probably ranked tenth in the industry. .</ P> <p> 【Soufun Reporter: For many companies in 2009 should be more sorry for all the year, the face of bad economic environment, million, and why such a high growth rate can maintain it? .</ P> <p>】 【Weiguo: 2009 is not sad I will not look across the board, the different companies in different industries are different circumstances, for some enterprises may be weaker relative to sad. .I think that is sad in 2009 depends on three factors. .First, the maturity of an industry with a relationship. .Kitchen and the maturity of the industry is still relatively low, is still in a stage of rapid development, even if the financial crisis, but did not change the fundamentals of the development trend of the industry. .Kitchen & Bath industry growth in 2009 is quite impressive, if it is a high degree of maturity, the high industry penetration rates, it may be even greater financial crisis. .Second, competition with the industry have a great relationship. .If the relative concentration of competition in an industry, its growth will be a little difficult. .Kitchen is now competition in the industry is relatively decentralized, low concentration, the financial crisis has not affected the capacity of the main market demand, this time on the emergence of the "ones devour the small, fast fish eat slow fish" phenomenon. .So basically not a strong competitor in the industry, based on, if you take the right strategy and sufficient resources devoted to ensure that, companies can increase. .Third, the layout of the market with the enterprise itself has a relationship. .Suppose you have done in each market very well, and it will be slower growth more difficult point. .Million and the layout of the overall market is not very balanced, in the North East region Northeast is not very good, gave us a lot of room for growth. .In the South, including the Yangtze River have done better, we change tactics, to take intensive, method of upgrading product sales structure to maintain good growth. .</ P> <p> standing business level, time of crisis is a challenge to corporate power, there can be degrees the strength of the past, the million and has maintained steady growth rate, because the strong financial .system gives us a lot of capital accumulation, our cash flow in 2009 is very good, there is no problem of insufficient resources. .Therefore, we in the financial crisis first came to the enterprise's situation, financial strength to determine our direction - and then offensive attack. .We put this increase in resources, the stakes, attracted a lot of good customers, their human resources are increased, this increase in our performance has laid a good foundation. .From the product perspective, the million and has been known for attention to products, based on the original and increase investment, buy a more advanced production equipment, continue to increase production volume, others are stagnant, we in the expansion. .Therefore, the sum down, million and last year's practice and in 2008 the positive development of the offensive strategy is consistent. .</ P> <p> 【Soufun Reporter: In other words, 2009 is for the million and has a larger market space, more room for growth opportunities for years. .</ P> <p>】 【Weiguo: It can be said, because "difficulty is the strong chance." .This time, the industry's competitive situation has undergone great changes, many small businesses are dead, especially the regional brands have fallen, they fell down, my room is even greater. .Matthew is the most significant financial crisis, when the strong stronger and the weak weaker. .Plus million and product cost is very high, we also pay more attention last year, the channel construction and promotion. .Currently, we have three channels of full market penetration to a secondary market shouted "business to the door, pulling sales promotion go" slogan, the channels do consumers in front of a home so that consumers can .see our products. .</ P> <p> 2010 to 2009 in the direction - to enhance the brand height </ p> <p> 【Soufun Reporter: It is understood that a gas product acceptance in the south of the Yangtze River is relatively high, north of .The area of the water heater will be higher acceptance of, first, million, and from the South, and North-South consumer brand awareness are related; second, and the product attributes and product usage between the matching degree. .So, you use in 2009, what kind of strategy to open the markets of the North, to obtain more room for growth? .</ P> <p>】 【Weiguo: There is a positive factor, the North opened more and more gas pipelines, water heater for the fuel the popularity of a great deal of power. .In the past, the northern city on the popularity of gas with enough attention, but also subject to certain use conditions, and less emphasis on our own past in northern markets. .Now conditions are met, we promote efforts to increase the strength and channel construction. .Channels have to promote to the follow-up work ready for service, the market demand has reached such a level, to achieve such performance is natural. .</ P> <p> 2009 years, as a million, and its also done a lot of strategy adjustment. .We analyzed the financial crisis, the most scarce resource is attention of consumers, how can you attracted the attention of consumers is the most important. .Well, not enough time to pull the brand you how to do? .Therefore, we proposed earlier said the "promotion of pulling sales away business to the door" approach, the specific approach is that the shopkeeper into a peddler, and change promotion for the interception, the day of promotion, and .non-stage work. .We are the distributor and marketing team made a comprehensive training, so that we only focus on the terminal from the past practice of transferring to the promotion up. ."Made the promotion of the vast ocean of people's war", which is our goal, it opened on the first thing I did to promote the brand held a national training camp, so that we feel the company for this work .highly valued. .</ P> <p> 【Soufun Reporter: 2010 will take more effort to do the promotion work? .</ P> <p>】 【Weiguo: 2010 compared with 2009, not the same thing, except adhere to the strategic direction in 2009, we will further increase the CCTV ads, this is a brand problem of high .is this the biggest difference with the past practice. .We all felt this year on sales with the help of branding is very large, so the company will continue to increase the intensity of resource allocation, one should adhere to the right, the two should complement deficiencies, such as the North is not very high profile, brand .height is not very high, in the promotion of some of the obstacles encountered, etc. This year we will make up for these deficiencies on. .</ P> <p> 【Soufun Reporter: Then, in 2010 million and in the channels of the most important work of building what? .</ P> <p>】 【Weiguo: first, to achieve maximum coverage of the channel. .Secondary market last year reached 90% coverage, this year will be higher and tertiary markets not including Tibet, has reached 80% coverage, the next two to three years goal is to overwrite all the markets .. .In this regard, we have developed a clear objective requirements, such as in a dealer's business scope, if there are gaps in tertiary markets, we will give specific coverage schedule. .Second, enforcement of the channel to solve the problem, let your dealer for a long time to go with you, and will be more enthusiasm, initiative will be stronger, let the million and brand as their own careers to look at. .At present, how to improve the dealer's human capacity to be able to keep up with the million and made fast trains Zheliang common development, is our common proposition. .In my opinion, the current kitchen industry, you want to get high-speed development, the brand is not the first, the channel is first. .In recent years we have been doing this kind of strategic thinking, grasp the key factors and continue to strengthen, to be more obvious advantages, better than the competition, the final results also verify our thinking is correct. .</ P> <p> 2010 years - vast accomplish a great deal </ p> <p> 【Soufun Reporter: Stepping into 2010, we are very concerned about an old word "innovation," What do you think .marketing innovation? .</ P> <p>】 【Weiguo: real marketing must have a solid foundation, do not rely on one or two new marketing approach will be able to achieve. .In fact, there are a lot of marketing innovation. .Perhaps you past some of the practice difficult to achieve the purpose, then you might take another way, another route to go is the innovation. .Innovation want to change a point of view, should not mean the industry there have been no way of selling, it should be with their own business than in the past, as long as we did not use before, to learn, or are all original marketing innovation. .</ P> <p> 【Soufun Reporter: I think the high cost of the product, not because you are not good enough with the material before the formation of lower production costs than others, but because of good product innovation in science .thus reducing production costs. .</ P> <p>】 【Weiguo: You can say that. .Our most typical water heater, water tank materials revolution, the price is reduced, reducing environmental pollution, waste of the material of lower rates, to consumers, businesses and state-win situation. .This means that our energy-saving products. .In fact, in 2001 million and has developed energy-efficient water heater on out, but conditions are not ripe, we had to pressure in the warehouse did not promote, with the promotion of national macro-control of our energy-saving products have been a lot of growth. .</ P> <p> 【Soufun Reporter: In your opinion, the future prospects for energy-saving products in the market? .</ P> <p>】 【Weiguo: definitely getting better and better, and without a doubt. .</ P> <p> 【Soufun Reporter: Then, in 2010 on the million and mean? .</ P> <p>】 【Weiguo: "vast and accomplish much." .With the real estate market trends change, the national macro-policy tilt, kitchen industry will be promising, I believe we have decades of rapid growth. .Therefore, the vast world and accomplish much, to see if we can captivated. .</ P> <p> 【Soufun Reporter: past or future, for the million and a very large potential for both the stage, you have the confidence and ability to tap this market. .If out of five stars is the case, the potential of your index hit million and a few stars? .Why? .</ P> <p>】 【Weiguo: Confidence Index, are 100% sure, because the development potential of this industry is very high, million, and the development is also obvious play five stars. .If your internal resources and capabilities to seize these opportunities, you can do it well. .If the goals of growth, the growth in value for the last year, we were satisfied, a 4 stars, in fact, we can do better, while the shortcomings of a star to provide room for growth. .Scheduled in accordance with our strategy should be to reach 50% growth. .The future, we will deny the upgrade themselves, stand higher and see farther, to make even more detailed. .</ P> <p> 【Soufun Reporter: 2010 Lunar New Year approaching, if you have any SouFun to our friends and the majority of the million and a dealer friend said? .</ P> <p>】 【Weiguo: the majority of users, the New Year to buy things I remember, "only buy, not buy expensive." .Dealer friends, hope, and together we followed the foot Zheliang million high-speed trains, taking advantage of the on and achieve even greater results. .</ P> <p> 【Soufun Reporter: wishes million and in 2010 to achieve established sales targets! .Million and also wish all the staff Happy New Year! .</ P>.

Building materials to the countryside or will March introduced home industry running out of 100 billion opportunity

After the Spring Festival in 2010, with two will convene is approaching, previously attracted a great deal of media attention and has been written into the central one, the "building materials to the countryside" policy, or is expected to officially launch. SINA home from industry association, Association of China building decoration Association, home, currently covering the main home building materials industry association are jointly with the Ministry of construction, forestry, Commerce, the Ministry of finance to develop specific detailed rules of building materials to the countryside.

In 2008, against the background of the financial crisis, the country to expand domestic demand, combined with new urbanization, have introduced the "household appliances to the countryside" and "automobile to the countryside" and other policies, and by the financial crisis and the real estate market is huge fluctuation of double impact, bringing home building materials companies were once private voice, some enterprises even as part of the channel sink, open up three or four-stage market, launched the "countryside" Enterprise behavior.

Fashion. Was in the "building materials to the countryside" policy on the eve of the official introduction, some of considerable scale and brand strength of ceramic, flooring, furniture companies have begun to close involvement, launched a series of business layout. Home building materials enterprises in a calm market, running out of "building materials to the countryside" billion opportunity undercurrent.

Building materials to the countryside or will launch in March

After the Spring Festival, in 1845, the industry association floor Committee Director LU bin and Secretary-General Don called Group began to busy, nonstop to participate in the Association, the FDA, the Commerce Department, financial Department and other departments involved in the Conference, the theme of the meeting was to discuss forest industry related building materials and products "countryside" issue. There is also a busy home decoration Committee of China building decoration Association Secretary Zhang Yan, March 1, SINA Home Secretary Zhang Yan dialed telephone related interviews, is preparing the relevant programmes and information, discuss the "building materials to the countryside".

In early 2010, "building materials to the countryside" formal written document Central "a," stated will take effective measures to promote the "building materials to the countryside" building materials industry focused policy opportunities and to intensify its layout, sparking interest in green building materials and to support the peasants as a major initiative to expand domestic demand and take effective measures to promote the "building materials to the countryside" and encourage farmers to use housing law governing construction. "Building materials to the countryside" is "home appliances to the countryside" and "automobile to the countryside after the central launch from policy level is a major initiative to expand domestic demand, according to Sina home understanding from all parties," building materials to the countryside, "directly and indirectly driven market consumption opportunities is a raspberry.

According to people's original cited China building materials Federation, "building materials to the countryside" policy will spur domestic consumption 5500 billion to 600 billion, building material consumption is currently China's rural areas, farmers of Assosiation consumption behavior. Initial estimates, "" building materials to the countryside "policy implementation for three years, peasant house-building and building materials consumption 18000 billion. The housing is completed, you will pull the decoration, household equipment, home appliances and other subsequent consumption, consumption chain effect very obvious.

Policy direction is set, the specific implementation details when introduced? in Industry Association Secretary-General of the Council of the floor called Tang, "building materials group looks to the countryside" rules introduced should soon, in 2008 the "household appliances to the countryside" from policy implemented in detail, and also a half months, according to this view, the "rules for the implementation of building materials to the countryside" in March of this year on the occasion of the two will be expected to be around.

Home business opportunities for rural building materials enterprises running out of time

Was in the "building materials to the countryside" implementation details forthcoming, related home building materials enterprises have begun to layout "countryside" enterprise management strategy, let rural market become a strong market growth point.

According to the new Ministry source ceramics market, present new army Tung new source is actively layout of three or four-stage market, particularly in rural areas. From the nearly two years of marketing, Hunan, Hubei, Jiangsu, Zhejiang provinces and rural market has achieved tremendous success. In addition, considering the farmers on the special needs of building product, a new source of production base held a specialized market investigation, launched in line with the rural decoration market demand characteristics of products.

"The next 10-15 years, the new rural development and urbanization on the floor of the popular will have tremendous demand gaps in rural areas is the last floor of the industry, is also the largest piece of business opportunities. "The world friend floor North area manager of communion and kin believe that in a second class city, flooring market is saturated," building materials to the countryside "will be the floor businesses'rural excellent opportunities. For rural areas consumption does not brand the floor, in the communion and kin appears to be a misunderstanding. "In the coastal and other economically developed provinces, the purchasing power of farmers and poor than not cities, on brand furniture and building materials demand is very strong, the key is home to targeted intervention in this market," Pham Van Holm said the next ten years, the world friend floor channel expansion will mainly to three, four and rural markets, 5 years to expand the retail channel to 3000 stores.

For home building materials enterprises actively layout rural markets, Zhang Yan Secretary-General considers building decoration Association, under the "building material

Village "will allow rural areas become home industry a new growth points, from large aspect is the national strategy for stimulating domestic demand, from the standpoint is that is excellent home building materials enterprises and farmers have affordable and effectively measure, the relevant enterprises should focus on the characteristics of the rural market in products development, marketing and service system to build positive action, after the short adaptation will have lasting benefits.

A hard nut billion "cake"

"Building materials to the countryside" billion level opportunities seem very large, but really want to keep this big "cakes" eat into your mouth, digestive, but it's not that easy.

First of all a practical problem is that the current market most decorated class brand home building materials enterprises are located in the city in high-grade, with consumption in the countryside of the "building material" developing rural market must produce for countryside and farmers consumption building material products. It is understood that, for farmers, the affordable, durable product is leading them to spend the most important factors. Therefore, how to market for rural products, construction-related channels and service networks is a must overcome.

Another important thing is the "bad money driving out good money". Home building materials industry market size, but small and medium-sized quantities, each type of building material products manufacturing enterprises in the country have thousands or even tens of thousands of companies, especially small enterprises to inferior low infested in the third and fourth grade market, these workshops product most likely to low to invade the country market, plus some enterprise if the backlog of inventory products and Oddments dumping to rural markets, it is very likely to disturb the order of the rural home building materials market, brand products will face great challenges and pressures of the market.

To this end, the new source new Tung ceramic market Department stated that, while the "building materials to the countryside" enormous business opportunities hard nut, businesses'rural need huge time cost and market cultivation inputs, but market trends irreversible. With the new countryside and towns of speed, as well as the income of farmers increased, the consumption of upgrade, brand, quality products will be accepted by the majority of farmers ' brother.

Relative to the enterprises of concern and confidence, how to improve the management of the relevant market, prevent shoddy, yijiachongzhen, guarantee farmers really enjoy the preferential policies for "building materials to the countryside", foster outstanding building materials enterprises is all levels of government authorities and industry associations to consider and resolve the problem.

More secure than the standard macro launched an upgrade "CO alarm"

Gas appliances in China family coverage is very high, in order to guarantee the safe use of the State for gas appliances production, installation and use of a strict requirement. In 2008, after the production of cooking, must be flame protection device, ensure that the flame accident off gas to immediately shut down to prevent the explosion; gas water heater must be installed in the bathroom, and must have the exhaust unit, will use the waste gas discharge after outside.

Because many consumer home products is the older product, the safety performance of guarantee is not very perfect, and may have exceeded the age. In addition, with the use, gas pipelines and gas pipeline leaks may exist. However, not every consumer is willing to spend money on replacement products or accessories, there are also some gas appliances product users for parts of aging does not concern, nor understand replacement period these common sense. In order to ensure that these users use security, macro has developed "CO alarm device".

According to the macro staff describes, this kind of alarm device can detect over indoor CO, natural or manufactured gas leaks, and so on, and the first time to remind users that timely ventilation, close the valve to eliminate the danger. This product Terminal retail price around $ 130, most families can afford. At the same time, the purchase of a new product of user macro, even though the product already has a well-established safety protection device, or you can also purchase a warning device, such as product safety on the one hand do dual protection on the one hand, to the family of other gas stove or gas pipeline, a "Patron Saint".

MM tries their best to build the unique style of Eastern Mediterranean home fresh bright temptation you

Today's popular home decoration style more and more colorful, everyone wants to own House is the only one, the most personal characteristics of the bold ideas across in every aspect of the design. Take a look at this set of Eastern Mediterranean-style garden style model, whether you want elements.

≪<< into more wonderful pictures

MM tries their best to build the unique style of Eastern Mediterranean home fresh bright temptation you

≪<< into more wonderful pictures

MM tries their best to build the unique style of Eastern Mediterranean home fresh bright temptation you

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The House is in Shenzhen, the area is very small, less than 90 square. Busy 2 months before we rush to move in. Now also less electrical and bookcases no purchase. The balcony scene: Twilight of the mangroves.

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Fotile been Germany's "red dot award"-Hi taking international industrial design industry honors

Recently, the 2010 year Germany's "red dot" design award winners announced, fotile, Benz, Lenovo and other famous enterprises products listed, fotile O-Touch light 6 lines of two products – stove JZYT-HLCB and disinfection Cabinet ZTD100F-C2 both award-winning, fotile following 2009 in China kitchen electrical appliances enterprises first honored after the second year in a row will be the symbol of the international industrial design profession's highest honor Awards radiantly arms.

Germany's "red dot award", "Germany and the United States iF prize" award of the "IDEA" and called the world's three major design awards, in the design community is highly authoritative, represent the industrial design profession's highest standards, won three awards that is sufficient to prove that their own design standards have been standing in the world.

This award-winning cooking appliances and disinfection Cabinet products belong to the Department of light and shadow fangtai O-Touch 6, 6-line light is 0-Touch fangtai into today's most popular Touch technology, developed by competitive, design sense, complete set of features for high-end embedded kitchen electrical appliances product. It will return to the simple design, bid farewell to the traditional nature of the thickness of the arc and uncouth, remove all the complicated and abrupt button block inch LCD glass panel into a large touch screen interface. You only need the finger gently touches, the orange lights like aperture and disperse like ripples in glass forming and shadow on the interface beauty, showing its extraordinary fashion inspiration, all details are hidden under the design philosophy behind back seat. A combination of linear and Planar brings not rough and heavy, but extreme simplicity and smooth.

This stove using large panel design, simplicity of design for the rendering of a perfect appearance, gives a compelling visual enjoyment. Unique new five-safety fire burning technology, the fire angle 25.5, efficient combustion and totally eliminate security risks. Disinfection Cabinet adopts the same great graphic design, unique glass materials and circular touch. In the most simple form of purely into the kitchen environment, application for automatic induction sterilization, U + ions germicidal lamp double sword Salvo, will look and function in perfect harmony. It is precisely because the fashion design and application features the perfect combination, these two products to the final conquest of the strict "red dot award", the judges on the international industrial design profession's highest award.

O-Touch light 6 Department of innovative design concept of the overall embedded integration more human thinking, to design a completely new way of life, opened kitchen appliances of the era, while the Touch Germany red dot award is proof that this era of best footnotes.

Cabinets brand should be based on market need to break through the bottleneck from regional to national

As the domestic consumption of elevate our consumers on the whole Cabinet to accept very fast. Integrated Cabinet has considerable market potential, such as to allow the Cabinet to go into the millions, brand cabinets publicity also need in order for the public, should be more in line with the public likes and breakthrough technology bottleneck.

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From concept into consciousness enlightenment

First, the introduction of the concept of the cabinets. Cabinets, originated in Europe in the twentieth century in the late 1980s and early 1990s into our country, Guangdong, Shanghai, Beijing and other places, and gradually to the continent's other provinces and permeability. To the late 1990s, modern home cabinets this new rapidly flourishing development of the continent. In the embryonic stage, followed by a "borrowed", "get" to later give it localization. First cabinet is a very new concept, a lot of people find it hard to accept, the cabinets are made up of work, is to explain the "cabinets are things that can be used," and "how" and other basics, slowly to consumer import cabinets this concept.

Cabinet enterprise in full layout national market

Second, the concept development stage of consciousness enlightenment. Traditional family kitchen cabinet structure is relatively simple, features a single, essentially "cooking + Bowl kitchen". While the modern significance of family cupboard is actually a whole kitchen concept, structure, content-rich, fully functional. With economic development, domestic consumption power rapid promotion, more and more people pay attention to kitchen life, on the whole Cabinet to accept very fast. Currently on the market for high-end consumer perceptions of approximately 10%-20%, they pay attention to quality, focusing on practical, have their own unique aesthetic.

Cabinet of industrialization and standardization

From concept development to the consciousness of the Enlightenment, the Chinese cabinet industry ushered in the new era. China cabinets of way industrialization, and this is the future trend of development. "To make cabinets into the millions, you have to talk about the cabinets of industrialization and standardization. "In my view, only the formation of industrialization and scale, will it be possible to the real cost of the product down and standardization is the realization of industrialization of the most important criteria.

In the past year and more, the Cabinet industry, slow down, because each business expansion, but the market share and no expansion, to deep development, unless the industry there is a change of nature, this change is the degree of industrialization. Cabinet industrialization is cabinets production industrialization, the Cabinet of logistics, marketing and management to modernization. On how to implement the Cabinet industry, it is first necessary to learning, the introduction of foreign technology and experience, including advanced management experience; the second is to actively promote the standardization of kitchen architecture to solve large production and machine cabinets products the personalized, non-standardised contradictions; third, it is necessary to establish the cabinet Industrial Park, the best configuration of resources; and, fourth, carrying out joint venture, cooperation, merger, reorganization, explore cabinets production, marketing, installation specialization new ways of collaboration; fifth, the establishment of the Cabinet of scientific research, education, advocacy organizations, professional exhibition held in the Cabinet.

Current industrialization is very difficult to walk, the most fundamental problem is the standardized difficult to implement.

The first is the real estate residence itself built environment standard. All developers, building designers do not know the kitchen, in the design of the House does not specifically consider the design of the kitchen. Kitchen accessories to accommodate, and many are against the wall, this determines the kitchen space must be neat, relatively larger. Currently the Ministry is aware of this, did some amendments.

The second is the interface problems. Such as gas, water, electricity, gas, smoke, etc., pipeline, if designed properly, not to have a kitchen area and a big waste.

Third, and kitchen product compatibility.

In Europe, range hood, stove, disinfection Cabinet, and other electrical accessories are produced according to the dimensions of the cabinets, and domestic electrical appliance industry more mature, mould costs high, electrical appliances, in a short period of time. And China cabinets itself lagging development, there is no very strong, and have its own standard.

Fourth, people like you mean design kitchen, resulting in a standardized process more difficult. In fact, for the consumer and less of their unreasonable demands, to listen to professionals, tend to be more satisfying results.

Standardization of large-scale production, will make the process smoother, accuracy, quality or increased accordingly, cost reduction, will enable more people to accept the cabinets. In addition, customers need to design a personalized, flexible and standardized production is rigid, to find the best combination of points, the zero boundary point of the dominated, this is the business problem HP reflects the position of the enterprise in the future. Standardization of implementation requires the efforts of the enterprise.

It is reported that China's urban residents of the whole kitchen and Europe and developed by the inhabitants of the whole kitchen and bathroom has a rate of nearly 100% wide gap. In the Chinese market is still in the initial phase, the potential market space is also very large, industrialization is the basic way of Cabinet development.

Region to the nation, brand to stand with

Cabinet industry till today, the market is becoming more and more mature, but truly massive Cabinet Enterprise rarely, and mature enterprises abroad, there are over a certain distance. At present the domestic kitchen cabinet Enterprise mainly in Beijing, Shanghai, Guangdong, Fujian and four regional, the large area in the design, services, governance, leading the domestic kitchen industry development, market competition to the last result is the brand era.

The current cabinet competition among enterprises in brand awareness, product, service, innovation, marketing ideas, etc. As competition intensifies, powerful manufacturers

Scale is gradually expanding, growing influence, while small manufacturers was insufficient because the investment is likely to be eliminated or large enterprise merger situation.

In market structure, national brand and regional brands coexist, silo, jointly own the market. However, each region has its own regional brand, the formation of their land for the camp, Dukes of the hegemony of the situation. Looking at the domestic kitchen market, adulation of cabinets that have more than twenty thousand, but most are just some of the regional brand, it is difficult to become a national brand. Because of the high cost of cross-regional sales, delivery time is long. If there is no standardization, the error rate is high, the background behind the competitiveness weakened. Many enterprises in local is a strong brand, but most companies have stepped up regional handicaps. Want to be a national brand, be sufficiently big advantages over these disadvantages.

As the market economy globalization, competition is global, current foreign brand in the domestic market kitchen cabinet occupies a certain proportion. Domestic brands and international brand in the process, the price is also a gap, therefore, the fast-growing regional brand only as a national brand, will have the ability to compete with international brands, to consolidate its root. The mainstream of China's future kitchen must have excellent local enterprises.

As the water resources development in the Cabinet industry

Cabinet industry development is a long-term, regional brand growth as a national brand, is a long way to go, they not only need the operator's vision, market opportunities and also requires a fair, healthy and orderly competitive environment. Fujian Provincial cabinets industry has gone through 12 years of hardship and, in a number of key enterprises, Fujian cabinets market in consumption concept, brand management, industry awareness and industry development trend and brand-intensive, etc. has been greatly improved.

Based on industry needs, Fujian Federation (Chamber) was set up in the closet Association, in Fuzhou guide market development strengthen self-discipline, consolidate the industry resources to form the cluster advantage has played a significant role. Since the Association was set up in the closet, enterprises, brand competition much self-discipline, protect the most healthy and orderly operation of enterprises.

In addition, the Cabinet Association has links with schools, to Cabinet Enterprise reserve personnel. These initiatives are to cabinets industry toward a healthy, quick, sustained development, positively guided and strong support, also strengthened the industry enterprises in Fujian cabinets big, expansion of Fujian cabinets in the determination of the national influence.

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