There is no doubt that Tiger year consumption period once again under the rural markets quickly pull, sales. According to the Ministry of commerce statistics show that during the Spring Festival, golden week, kitchen appliances sales class exception. Mainly by stimulating rural markets, particularly in economic development, rural kitchen market is facing a new round of reform. Gas stove, water heater, electric oven, microwave oven, and other products in rural access to a broad market arena.
People in the industry, said that with the rural incomes of the rural market gradually enhanced, whether from the size of the market, or from the purchasing power of farmers, market potential, etc. are all great, will become the small household electrical appliance enterprises of strategic markets. Next, small household electrical appliance enterprises if timely layout rural markets, will be able to grasp the enterprise the next expansion stage.
Nugget rural market
With the gradual saturation of traditional household appliances, even in traditional household appliances enterprises in the field of play, have begun to layout areas small household electrical appliances in the products win a share of the field, such as media group, Tcl, Haier Group, Sichuan Changhong, etc. At the same time, since this product area than traditional household appliances have higher margins, appliances and related companies have mushroomed.
Unlike traditional home appliances, small appliances sales in China is still in the early stages of development, in addition to make a difference on the market, such as the enterprise of the United States, galanz, such as 90-brands above are smaller assembling factory. At present, in a homeware, domestic enterprises only kitchenware and houseware in occupies a certain competitive advantage, mainly benefited galanz, fotile and shuaikang, 000 and, beauty and strength to promote the success of the business.
Last year, with the financial crisis, many companies started in domestic rural market in search of new growth points. Household electrical appliance enterprises is no exception. A million and, for example, from the early last year, won the "household appliances to the countryside" products, rapid layout rural markets, started a new round of expansion of enterprises.
Million and Group Marketing Director Palace Pui-him, combined with the diversity of rural markets and the water heater industry's particularity, the product is able to adapt to the rural markets home appliances to the countryside "become" an important part of the work, the aim is for farmers to buy it, use it safely, to this end, million and "household appliances to the countryside" products from the product structure, materials, packaging and other aspects of the development of design, products for the rural market in a changing enhancing of the user.
From low-carbon products
However, rural market is not priced to meet the needs of many consumers, especially in some more developed rural economy, spending power and even far exceeded the level of consumption in cities. Therefore, many companies began to go with the tide, more environmentally friendly, energy-saving products are sold to rural markets.
The last two years, 000 and, Vantage, gas appliances enterprises have started to increase around the lower capital investment, accelerating technological innovation and technological innovation, the gas appliance industry has emerged to develop low carbon Enterprise collective strategies, to low carbon escalation of new signs. Million and CEO leaves YUANZHANG, 000 and in national policies on energy-saving Huimin, first in the home appliance industry launches energy subsidies, starting from 2009, and starts a carbon strategy.
This reporter has learned that, 000 and by industrial design, supply chain, procurement, financial management, production, marketing, and so on five aspects of low-carbon competitiveness planning, to promote low carbon new products, achieve and rural markets and product differentiation of the layout of the new policy. In the urban market lead with high efficiency condensing water heater, lead and copper-alloy alternative Leach water heater, internal combustion fire energy-saving stoves in rural market is the main gas water heater, gas stove, etc.
As the largest domestic production of the gas appliance manufacturing enterprise, 000 and has been in energy saving and environmental protection of technological innovation at the forefront of the industry on the go. So far, 000 and in the field of gas appliances has 14 filled the domestic blank, technology keeps a China gas water heater and gas range most high fever efficiency records, leading China gas appliances industry technical upgrading and energy saving and environmental protection in low-carbon development trend, the newly launched V107 all premixed low carbon (condensing) water heaters, thermal efficiency to achieve the industry's highest 107%.
Technological innovation plays an important role in
Even better, in the recently held in various places on the two conferences, many representatives, members should seize the opportunity to form low-carbon economy "," driving the local manufacturing industry to low-carbon, green, eco-friendly upgrades, the low-carbon economy as local next 30 years the new round of economic growth engine.
At the same time, the Standardization Management Board is starting "household gas instantaneous water heater" standards revision process, as far as participation in standards revised million and product technical director Bell House in the community, in the revision work, efficient and low-carbon Green will be the focus of future gas appliances industry entered a low-carbon competitive times.
It is expected that with the million and and many other enterprise launch in keeping with the "low carbon" requires a comprehensive promotion of products, to promote energy conservation and emission reduction of modern economic development, allowing a full range of "low-carbon life," and we drifted near.
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