Guangdong electric appliances in the kitchen and bathroom industry block China kitchen third force since Taku

An industry of commercial competition, a watch is a few clusters, certain forces of competition.

Guangdong electric appliances kitchen industry cluster Edition, long-standing four forces of competition. These four forces are:

Kitchen and bathroom industry poses the first forces: the forces is professional attainments. As a professional brand, professional technology, professional culture precipitation.

In the kitchen and bathroom industry first forces, on behalf of the brand has a million and, on the divine, invasive Korte, cherry snow, macro and other specialized veteran enterprise.

Kitchen and bathroom industry second forces: constitute such forces is not a professional attainments, and is the enterprise scale and brand strength, these enterprises to powerful scale and brand extension of entry into force. In the kitchen and bathroom industry second forces, on behalf of the brand has a non-professional large corporate brand: beautiful, Chi-high, CHANGHONG, etc.

Kitchen and bathroom industry third force: constitute such forces have certain professional attainments, but the readily available in large enterprise scale and brand strength, kitchen and bathroom industry third force of representative enterprises: Europe Italy, Wanxi, Shun Tian, a good wife, haixin, etc. Kitchen and bathroom industry fourth forces: is a large number of bottom-living in industry brand enterprises.

Kitchen and bathroom industry third force in the first forces specialization brand competitiveness, second forces enterprises scale and brand, as well as the fourth power price in a double whammy to survive. From strategic competition theory, this is a bad "in between" strategy.

To change this kind of terrible state, is the third force enterprises to upgrade professional skills, expand the enterprise scale and brand strength. This is the last five years the third force enterprise camp some of the new brand.

These new brands will also become the country's many new kitchen dealers investment choice objects. Because these kitchen dealers also encountered a few difficulties: the first forces of corporate network is complete, a new kitchen vendors lack agent qualifications; and the second forces large enterprises is too strong, but the product and not professional; the fourth power of enterprise product quality is poor.

Anatomy of a third force Enterprise-Zhongshan shuntian Electric Co., Ltd., as you can see the future Chinese kitchen and bathroom industry competition:

Zhongshan shuntian Electric Co., Ltd. is a PRD a professional kitchen manufacturing company, owns the "aide" and "Shun Tian" brand. "The Amity" brand originated in 1985, is the first one of the rice cooker manufacturing enterprise, in the 1990s to become the biggest selling electric cookers, known as the "King" of China pot.

Of the 20 th century, kitchen appliances manufacturing trends and consumer spending trends, great changes have taken place. Enterprises manufacturing model from a single one category kitchen appliances manufacturing to portfolio, diversified kitchen electrical appliances product extension, every enterprise has started production of kitchen electrical appliances product combination, such as rice cookers to series Cookware, appliances production life transition, extrusion.

Second, consumers ' purchasing kitchen electrical appliances, and also acknowledgment from the original only one major category of kitchen electrical appliances product, such as the single brand of rice cooker, a single brand of gas appliances, to a certain brand under a wide range of products to choose from.

Shuntian electric appliances in the 21st century began the transformation of two strategies: the first is from the "Chinese Pan Wang" to "China kitchen King" strategic transformation, full access to gas appliances for series production to cooking breakthrough for the industry. Second, going into more than 30 million funding to build new manufacturing production base.

Guangdong kitchen electrical appliances industry clusters as China's largest household appliance manufacturing industry has been to block two major advantages over the domestic market. First, the brand, in the canton of kitchen electrical appliances sector gathered Chinese kitchen electrical appliances industry, more than 90% of the brand, far more than the "Zhejiang" and "Sichuan" two big kitchen electrical appliances block. The second is skilled market awareness, in the Chinese home appliance industry market competition's most established and most systems are Guangdong industry group. Each appliance category, innovators may not result in Guangdong enterprises, however, made strong by non-market Guangdong enterprise. But kitchen electrical appliances industry base of Guangdong has a fatal weakness, that is the product of quality transmission in Zhejiang. This and the Guangdong enterprises light manufacturing inputs, light product design aesthetics.

Shuntian electric as Guangdong kitchen electrical appliances block of the old manufacturing company, to the formation of Guangdong kitchen electrical appliances block broken Board quickly, then it must make up its "short"-manufacture of weak areas, from product manufacturing and product design, this is shuntian electric this decade on the trail of the implementation of two strategic transformation.

The CEO of shuntian electric Mr. Leung full is manufacturing cultural invasion of Guangdong entrepreneur: set contrast, low profile, pragmatic, adhere to the qualities in one. In implementing the strategy of shuntian electric restructuring, he strategically choose kitchen electrical appliances electrical goods of core products – cooking cut to unfold as the breakthrough of kitchen electrical appliances electrical goods.

Beam full Kang, cooking appliances is the heart of the kitchen appliances, cooking appliances have the highest technical level, technical requirements for the production of the enterprise is also relatively high. A gas stove quality determines whether energy, whether in the kitchen, the kitchen of air pollution, environmental protection, etc. Thus, the cooking well, it is very easy to do the kitchen electrical appliances.

Shuntian electric chose large fire stoves as industry innovation breakthrough, big fire stoves refers to cooking heat load in 5.2KW above stove, it is also a family for the China cooking habits developed with China's independent intellectual property rights in the product. Its industry technical standards much higher than the European standard.

Shuntian electric stove in the greater firepower on openings, the introduction of the "three smells & fire" and

Ldquo; invites "two series of products, the model up to more than 20 varieties. Current carrying large shuntian electric kitchen products, ranking among the firepower to Shenzhou, shuaikang, invasive Celtic specialized brands with big fire stoves genre of one of the leading brands.