Monday, December 20, 2010

Page One kitchen market: the market will trigger a new round of electric kitchen shuffle?.

<p> following the "war continue to" mobile phone, digital, color TV, refrigerator, washing machine market, it was less from the eye area of kitchen appliances in recent years is becoming a new "main battlefield": With the number of domestic and foreign .Appliance manufacturers have "into" the market just like electricity from the kitchen, "Sparrow" suddenly turned into a "Phoenix" and "a mighty force in single fight," also makes the competition in this area .increasingly fierce, the industry began to face restructuring, shuffling situation. .The recent listing of the net integrated kitchen smoke stoves Page One, with its sophisticated manufacturing technology, a breakthrough technology innovation and superior function of smoke fumes, soon-to-market becomes the focus of the industry, and even the industry that will be raised or electric kitchen .market a new round of reshuffle in the "fuse." .</ P> <p> domestic kitchen electricity market is still in its infancy </ p> <p> It is reported that compared with the mature Western markets, the domestic kitchen appliances and low market penetration is still in its early growth stage. .Currently the United States, Germany, France, Britain and other countries dishwasher household penetration rate has reached 60% to 70% of the Chinese mainland cities less than 1% penetration of households dishwasher; Chinese cities, household penetration of microwave ovens .about 10%, while developed countries the penetration rate of more than 80%; about 100 million Chinese urban families, the owner of the whole cabinet was only 6.8%, while the European and American countries was 35%. .</ P> <P> <P> <p> Therefore, the industry generally believe that the domestic kitchen electrical potential of the market is still quite large. .In fact, in recent years this market is also an annual sales rising at a rate of 35%, of which the annual growth rate of induction up to 20% to 70% of the digital mobile phone, color TV and other sectors of the market growth rate was only 10%. .It is estimated that in China the next 10 years about 33% of households moving into new houses, an average of 260 million units per year demand for kitchen appliances, electric kitchen the next 5 years China will have more than 500 billion market space. .</ P> <p> huge room for growth has attracted the attention of many domestic and foreign electronics manufacturers in recent years have started to increase investment in this area; and on the other hand, despite the kitchen electricity market is growing rapidly, but the refrigerator ., air conditioners, washing machines compared to other large appliances, but has not formed a few monopolize most of the market situation, no less than 400 involved in the brand, annual sales of more than 10 million units in less than 20, sales reached 300 million units is not .to 10. .Because the industry is too chaotic, motley crew too much, brand concentration is low, the quality levels are uneven, with the increasingly fierce market competition, restructuring and reshuffling is inevitable, explosive. .</ P> <p> Kitchen Page One "Decathlon" into the industry focus </ p> <p> In this context, creativity, technology, services, and many other aspects of the brand has the real advantage is, no doubt .kitchen electric companies will be the key to winning the market. .The recent listing of Page One integrated kitchen stove net smoke, it is also because of its "Decathlon" the overall strength of the market has become the focus of attention. .</ P> <p> According to insiders, within a wide range of products than the industry, One Church in integrated kitchen, super clean, convenient, smart, safe, quiet, quality, character, service and value for money and other ten areas, .are called set a new "benchmark." .For example, the set of stove, range hood, disinfecting cabinets, storage cabinets, ventilation fans and the five main functions in one kitchen, the kitchen structure to achieve effective integration, as an independent style, open kitchen design to create an ideal space; based micro air .dynamic design principle, the use of a strong rule out the row and the second return air smoke combined work, so that smoke pollution sources with the external environment and to exclude completely shield separation, purification rate of 99% or more, even stir-fried peppers also smell a trace of choking .spicy. .Another example is the closed gathering boxes and modular assembly makes cleaning easy exception, more products online, providing a possible upgrade in use; application of precise control of micro, stove, range hood integrated linkage, ignition automatically open .Fan, suction leak automatic start, automatic shutdown delay, clock display, alarm and other functions; application design intelligent monitoring, automatic detection of leakage, flame failure protection, automatic cut off the power leakage, regular reminders; structure and under the smoke .original flue design, low power, low power, low noise operation, from the traditional model of noise pollution and so on the head. .</ P> <p> off high-cost or "price crisis" </ p> <p> more critical is that Page One kitchen has 10 independent intellectual property rights for patented technology products, product design, positioning directly .leading the world's leading technology in product and every detail, and commitment to a 24-hour online services, home services within two working days are life-long repair, create user files, regular or irregular follow-up survey, etc. " .one-stop service "," price "advantage is also very prominent: Page One round kitchen by the kitchen stove, range hood, disinfecting cabinets, storage cabinets and a combination of intelligent control panel, and these products alone .the price is usually mid-range, extractor hood three thousand dollars, two thousand intelligent cooker, disinfection cabinet 1500, a cabinet one thousand dollars, together have about 7,500 yuan, even low-end products have five thousand dollars; addition .can also be eliminated due to cover up the exhaust pipe and the cost of production 吊柜, eliminating the need for moving the kitchen door, coupled with soot pollution is no longer a family environment, not hazardous to their health, the potential value of more incalculable. .</ P> <p> relevant industry experts point out that the kitchen because the domestic power market is still in its infancy, many small brands flooding the market, needless to say, the whole industry there is a certain degree of product mixed phenomenon, simply type assembly of multi-vendor product integration also .service in the kitchen and electrical products led to emerging evading responsibility. .The overall cost-effective electric kitchen appear brand, industry reshuffle is likely to become the "fuse" to raise the industry threshold, eliminate low efficiency, small businesses attempting to fish in troubled waters, to lead the industry toward a more healthy and orderly development .track. .</ P>.

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