Two hot topics in the "building materials to the countryside" by household industry concern

Two held prior to the award-winning media attention and has been written into the central one, the "building materials to the countryside" policy in two will again become home hotspot. The Web site from the industry association, China building decoration Association interview, such as home, the main home, floor building materials industry association are jointly with the Ministry of construction, forestry, Commerce, the Ministry of finance to develop specific detailed rules of building materials to the countryside.

Against the background of the financial crisis, the country to expand domestic demand, combined with new urbanization, have introduced the "household appliances to the countryside" and "automobile to the countryside" and other policies, and by the financial crisis and the real estate market is huge fluctuation of double impact, bringing home building materials companies were once private voice, some enterprises even as part of the channel sink, open up three or four-stage market, launched the "countryside" Enterprise behavior.

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Fashion. Was in the "building materials to the countryside" policy on the eve of the official introduction, some of considerable scale and brand strength of ceramic, flooring, furniture companies have begun to close involvement, adjust the corresponding business layout. Home building materials enterprises in a calm market, running out of "building materials to the countryside" billion opportunity undercurrent.

Building materials to the countryside or will launch in March

After the Spring Festival, in 1845, the industry association floor Committee Director LU bin and Secretary-General Don called Group began to busy, nonstop to participate in the Association, the FDA, the Commerce Department, financial Department and other departments involved in the Conference, the theme of the meeting was to discuss forest industry related building materials and products "countryside" issue.

In early 2010, "building materials to the countryside" formal written document Central "a," stated will take effective measures to promote the "building materials to the countryside" building materials industry focused policy opportunities and to intensify its layout, sparking interest in green building materials and to support the peasants as a major initiative to expand domestic demand and take effective measures to promote the "building materials to the countryside" and encourage farmers to build their own houses. "Building materials to the countryside" is "home appliances to the countryside" and "automobile to the countryside after the central launch from policy level is a major initiative to expand domestic demand, understanding from all parties," building materials to the countryside, "directly and indirectly driven market opportunity is an astonishing figure.

According to people's original cited China building materials Federation, "building materials to the countryside" policy will spur domestic consumption 5500 billion to 600 billion, building material consumption is currently China's rural areas, farmers of Assosiation consumption behavior. Initial estimates, "" building materials to the countryside "policy implementation for three years, peasant house-building and building materials consumption 18000 billion. Upon completion of the housing, also will pull all kinds of decoration, household equipment, home appliances and other subsequent consumption, consumption chain effect very obvious.

Policy direction is set, the specific implementation details when introduced? in Industry Association Secretary-General of the Council of the floor called Group believes that the Tang dynasty "building materials to the countryside" rules introduced should soon, in 2008 the "household appliances to the countryside" from policy implemented in detail, and also a half months, according to this view, the "rules for the implementation of building materials to the countryside" in March of this year on the occasion of the two will be expected to be implemented.

Floor enterprises running out of opportunities to rural building materials

Was in the "building materials to the countryside" implementation details forthcoming, related floor building materials enterprises have begun to layout "countryside" enterprise policy, rural market become a strong market growth point.

For home building materials enterprises actively layout rural markets, China building decoration Zhang Yan he expresses his belief that "building materials to the countryside" will allow rural areas become home industry a new growth points, from large aspect is the national strategy for stimulating domestic demand, from the standpoint is that is excellent home building materials enterprises and farmers have affordable and effectively measure, the relevant enterprises should focus on the characteristics of the rural market in products development, marketing and service system to build positive action, after the short adaptation will have lasting benefits.

A hard nut billion "cake"

"Building materials to the countryside" billion level opportunities seem very large, but really want to keep this big "cakes" eat into your mouth, digestive, but it's not that easy.

First of all a practical problem is that the current market most decorated class brand home building materials enterprises are located in the city in high-grade, with consumption in the countryside of the "building material" developing rural market must produce for countryside and farmers consumption building material products. It is understood that, for the second and third-level market of consumers, the affordable, durable product is leading them to spend the most important factors. Therefore, how to market for rural products, construction-related channels and service networks is a must overcome.

Another important thing is the "bad money driving out good money". Home building materials industry market size, but in

The number of small enterprises, each type of building material products manufacturing enterprises in the country have thousands or even tens of thousands of companies, especially small enterprises to inferior low infested in the third and fourth grade market, these workshops product most likely to invade the market at low prices, plus some enterprise if the backlog of inventory products and Oddments dumping to rural markets, it is very likely to disturb the order of the rural home building materials market, brand products will face great challenges and pressures of the market.

So, how to improve the management of the relevant market, prevent shoddy, yijiachongzhen, guarantee farmers really enjoy the preferential policies for "building materials to the countryside", foster outstanding building materials enterprises is all levels of government authorities and industry associations to consider and resolve a current important issues.