Building materials to the countryside or will March introduced home industry running out of 100 billion opportunity

After the Spring Festival in 2010, with two will convene is approaching, previously attracted a great deal of media attention and has been written into the central one, the "building materials to the countryside" policy, or is expected to officially launch. SINA home from industry association, Association of China building decoration Association, home, currently covering the main home building materials industry association are jointly with the Ministry of construction, forestry, Commerce, the Ministry of finance to develop specific detailed rules of building materials to the countryside.

In 2008, against the background of the financial crisis, the country to expand domestic demand, combined with new urbanization, have introduced the "household appliances to the countryside" and "automobile to the countryside" and other policies, and by the financial crisis and the real estate market is huge fluctuation of double impact, bringing home building materials companies were once private voice, some enterprises even as part of the channel sink, open up three or four-stage market, launched the "countryside" Enterprise behavior.

Fashion. Was in the "building materials to the countryside" policy on the eve of the official introduction, some of considerable scale and brand strength of ceramic, flooring, furniture companies have begun to close involvement, launched a series of business layout. Home building materials enterprises in a calm market, running out of "building materials to the countryside" billion opportunity undercurrent.

Building materials to the countryside or will launch in March

After the Spring Festival, in 1845, the industry association floor Committee Director LU bin and Secretary-General Don called Group began to busy, nonstop to participate in the Association, the FDA, the Commerce Department, financial Department and other departments involved in the Conference, the theme of the meeting was to discuss forest industry related building materials and products "countryside" issue. There is also a busy home decoration Committee of China building decoration Association Secretary Zhang Yan, March 1, SINA Home Secretary Zhang Yan dialed telephone related interviews, is preparing the relevant programmes and information, discuss the "building materials to the countryside".

In early 2010, "building materials to the countryside" formal written document Central "a," stated will take effective measures to promote the "building materials to the countryside" building materials industry focused policy opportunities and to intensify its layout, sparking interest in green building materials and to support the peasants as a major initiative to expand domestic demand and take effective measures to promote the "building materials to the countryside" and encourage farmers to use housing law governing construction. "Building materials to the countryside" is "home appliances to the countryside" and "automobile to the countryside after the central launch from policy level is a major initiative to expand domestic demand, according to Sina home understanding from all parties," building materials to the countryside, "directly and indirectly driven market consumption opportunities is a raspberry.

According to people's original cited China building materials Federation, "building materials to the countryside" policy will spur domestic consumption 5500 billion to 600 billion, building material consumption is currently China's rural areas, farmers of Assosiation consumption behavior. Initial estimates, "" building materials to the countryside "policy implementation for three years, peasant house-building and building materials consumption 18000 billion. The housing is completed, you will pull the decoration, household equipment, home appliances and other subsequent consumption, consumption chain effect very obvious.

Policy direction is set, the specific implementation details when introduced? in Industry Association Secretary-General of the Council of the floor called Tang, "building materials group looks to the countryside" rules introduced should soon, in 2008 the "household appliances to the countryside" from policy implemented in detail, and also a half months, according to this view, the "rules for the implementation of building materials to the countryside" in March of this year on the occasion of the two will be expected to be around.

Home business opportunities for rural building materials enterprises running out of time

Was in the "building materials to the countryside" implementation details forthcoming, related home building materials enterprises have begun to layout "countryside" enterprise management strategy, let rural market become a strong market growth point.

According to the new Ministry source ceramics market, present new army Tung new source is actively layout of three or four-stage market, particularly in rural areas. From the nearly two years of marketing, Hunan, Hubei, Jiangsu, Zhejiang provinces and rural market has achieved tremendous success. In addition, considering the farmers on the special needs of building product, a new source of production base held a specialized market investigation, launched in line with the rural decoration market demand characteristics of products.

"The next 10-15 years, the new rural development and urbanization on the floor of the popular will have tremendous demand gaps in rural areas is the last floor of the industry, is also the largest piece of business opportunities. "The world friend floor North area manager of communion and kin believe that in a second class city, flooring market is saturated," building materials to the countryside "will be the floor businesses'rural excellent opportunities. For rural areas consumption does not brand the floor, in the communion and kin appears to be a misunderstanding. "In the coastal and other economically developed provinces, the purchasing power of farmers and poor than not cities, on brand furniture and building materials demand is very strong, the key is home to targeted intervention in this market," Pham Van Holm said the next ten years, the world friend floor channel expansion will mainly to three, four and rural markets, 5 years to expand the retail channel to 3000 stores.

For home building materials enterprises actively layout rural markets, Zhang Yan Secretary-General considers building decoration Association, under the "building material

Village "will allow rural areas become home industry a new growth points, from large aspect is the national strategy for stimulating domestic demand, from the standpoint is that is excellent home building materials enterprises and farmers have affordable and effectively measure, the relevant enterprises should focus on the characteristics of the rural market in products development, marketing and service system to build positive action, after the short adaptation will have lasting benefits.

A hard nut billion "cake"

"Building materials to the countryside" billion level opportunities seem very large, but really want to keep this big "cakes" eat into your mouth, digestive, but it's not that easy.

First of all a practical problem is that the current market most decorated class brand home building materials enterprises are located in the city in high-grade, with consumption in the countryside of the "building material" developing rural market must produce for countryside and farmers consumption building material products. It is understood that, for farmers, the affordable, durable product is leading them to spend the most important factors. Therefore, how to market for rural products, construction-related channels and service networks is a must overcome.

Another important thing is the "bad money driving out good money". Home building materials industry market size, but small and medium-sized quantities, each type of building material products manufacturing enterprises in the country have thousands or even tens of thousands of companies, especially small enterprises to inferior low infested in the third and fourth grade market, these workshops product most likely to low to invade the country market, plus some enterprise if the backlog of inventory products and Oddments dumping to rural markets, it is very likely to disturb the order of the rural home building materials market, brand products will face great challenges and pressures of the market.

To this end, the new source new Tung ceramic market Department stated that, while the "building materials to the countryside" enormous business opportunities hard nut, businesses'rural need huge time cost and market cultivation inputs, but market trends irreversible. With the new countryside and towns of speed, as well as the income of farmers increased, the consumption of upgrade, brand, quality products will be accepted by the majority of farmers ' brother.

Relative to the enterprises of concern and confidence, how to improve the management of the relevant market, prevent shoddy, yijiachongzhen, guarantee farmers really enjoy the preferential policies for "building materials to the countryside", foster outstanding building materials enterprises is all levels of government authorities and industry associations to consider and resolve the problem.