Gas appliances in the home appliance industry has always been a relatively low profile of the industry, but over the past few years, natural gas, energy efficiency standards for good policy for industry market updates and great potential. Gas appliance market also gathered from screwdriver plant row potential steering brand further. However, this market is still in the stage, than shuffling brand era and the lack of absolute advantage of pattern.
Policy is good, why eat well gas stove fragrance
This year the appliance ring excited is the household appliances to the countryside, trade-in these great good policy, but nobody noticed, in contrast, the gas appliance industry policy good was picked as the surrender. Now the first two years of renovation, so that natural gas home users of gas appliances have done a lot of updates, then seeks to screwdriver factory stopped at the door of the energy efficiency standards, and pave the way for brand development. However, color TV, air conditioning and other industries, gas appliances of competition has not reached the full and mature stage, brand use good policy to advance the development of consciousness or capacity is not strong, we are all business.
It is understood that the majority of the gas appliance brand in the first half of the sales were better than in previous years. In the past, a year and a half years of selling only has gone, increasingly weakened distinction between low and peak seasons for gas appliances industry toward the big industry market size together. There are industry analysis, this year gas appliances sales through potential real estate market. However, according to the press, just pick up the real estate market is not sufficient to promote gas appliances sales increased significantly, more of a national policy to promote, in addition of intangible consumers for gas appliances consuming more routinized. There are gas appliance energy-saving emission reduction and security issue has been the focus of consumer concern, many consumers are willing to spend some money for a comfortable and at ease. Million and, Sakura and other brands have also launched the inspection activities, on brand and sales generated a greater role in promoting.
Price promotion is expanding sales of tonic. In the real estate rises gradually climate all brands have different degrees for the promotional price and package offers to buy gifts, and so on, some brands at prices and trade-in. The beginning of the year, Vantage is a high profile launch a massive 50% discount, 000 and in 2006 was the first implementation of trade-in, according to age and machine model back to 100-500 Yuan depreciation gold, cherry blossom 10 years of free security services directly convey into the community, and have the necessary concessions and buy new gifts activity, Qi Tian in stores, supermarkets of promotional offers and packages to buy gifts, also made good sales performance.
Market, a clash of Kings by autumn
Two years ago Panasonic exit gas appliances stage, of its once occupied by 50 per cent of the Shenzhen market has a great impact. At that time the brand laughed like a substitute and become a Panasonic, but today still do not appear in a situation of dominance. Million and, macro, Haier, able to rate a few brand separation had water heater market.
Currently, gas appliances brands compete for fairly loose, cooking and water heater gradually broken down, with brands in occupies front-end. Cooking, especially, there are a few brands have said yourself in Shenzhen occupies the first place, but because there is no absolute advantage, difficult o¡¯ Water heater side, according to statistics million and accounted for by 34.29% sales of gas water heaters, macro and, secondly, the Haier is 50.96 per cent share in occupies half of the electric water heater, energy rate in high-grade joint brand water heater in the former position, Smith and Ariston separated later. Haier to 50.96 per cent of the market sales to become the champion of electric water heaters; can rate throughout the high-grade joint brand water heater sales ranks the first place, Smith and Ariston # subsequently respectively.
There are people in the industry, said the gas appliances industry in policy favourable circumstances, should not be content with a low profile to make money, but should improve the scale and impact of the industry as a whole, to make a big cake at the same time and then sit down and segmentation.
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