Million and Weiguo: vast accomplish a great deal to enhance the brand a high degree of 2010.

<p> 【Background In recent years rapid development of Chinese domestic brands, in addition to the earlier rise of industry "giants" and "leader", more and more "rising star" also with the right market positioning .and innovative elements such as production and business models have sprung up everywhere, even into them active in the public eye. .They have plenty of potential and ample power, it is worth we look forward to its future performance. .</ P> <P> <P> <p> view of this, in the "Forbes" list published on the occasion of Chinese potential for enterprise, SouFun is also the country launched the "potential approached the Chinese domestic enterprises," a series of reports .find and identify those outstanding years in 2009, the home business. .</ P> <p>】 【potential business: million and electrical </ p> <p> million and was established in August 1993, is headquartered in Shunde, Guangdong, National High-tech Development Zone, is the largest gas production scale .professional manufacturing enterprise. .Currently, the million and is approved by the State Ministry of Science, "National Torch Plan Key High-tech Enterprise", gas industry's only "advanced collective national light industry", China National Hardware Association, the third branch of gas appliances .chairman of the unit and the China Quality Inspection Association and vice president of the unit. .Million and the gas water heater, gas stove, gas boiler, gas grill, gas air conditioning, gas heaters and other gas appliance manufacturing-based business manufacturing electric water heaters, Xiaoduwangui, cooker hoods, etc. associated with gas appliances .matching kitchen appliances, and is committed to creating gas + solar energy, gas + heat pump, gas + electric and other energy saving and environmental protection integrated hot water system, the total production area of 150 square meters and annual production capacity of more than 1,500 million units. .Currently, the company has wholly owned 3, and 3 holding companies, shares of two companies, 5,000 employees, fixed assets of 15 billion. .</ P> <p> potential index】 【</ p> <p> from the hotel rating: ★ ★ ★ ★ ☆ </ p> <p> comprehensive hotel rating: ★ ★ ★ ☆ ☆ </ p> < .p> 【Guest】 Interview: Guangdong million and the new Electric Co., Ltd. Xu Weiguo, director of domestic marketing </ p> <p> 【interview Reporter: found room home network Wengqian Ru </ p> <p align="center"> </ p .> <p align="center"> Electric Co., Ltd. Guangdong million and a new national marketing director Xu Weiguo </ p> <p> 2009 years - is a strong chance of difficulty </ p> <p> Soufun press 【 .】: Xu total, Hello! .Thank you for accepting our interview SouFun! .Ask, in the past 2009 years, the million and market performance? .</ P> <p>】 【Weiguo: million, and in the past three years, 35% for three consecutive years maintained a growth rate just from the growth rate, the million and the performance of the peer is still very good, at least row .in the top three. .The gas products, our market share is definitely first. .Since 2002, we have seven years in the gas industry ranked the first, the second and much higher than actual sales. .Products in the stove, we should in the industry, the third row. .Other types of products sold in 2009 were relatively forward position, the less likely that is, electric products, probably ranked tenth in the industry. .</ P> <p> 【Soufun Reporter: For many companies in 2009 should be more sorry for all the year, the face of bad economic environment, million, and why such a high growth rate can maintain it? .</ P> <p>】 【Weiguo: 2009 is not sad I will not look across the board, the different companies in different industries are different circumstances, for some enterprises may be weaker relative to sad. .I think that is sad in 2009 depends on three factors. .First, the maturity of an industry with a relationship. .Kitchen and the maturity of the industry is still relatively low, is still in a stage of rapid development, even if the financial crisis, but did not change the fundamentals of the development trend of the industry. .Kitchen & Bath industry growth in 2009 is quite impressive, if it is a high degree of maturity, the high industry penetration rates, it may be even greater financial crisis. .Second, competition with the industry have a great relationship. .If the relative concentration of competition in an industry, its growth will be a little difficult. .Kitchen is now competition in the industry is relatively decentralized, low concentration, the financial crisis has not affected the capacity of the main market demand, this time on the emergence of the "ones devour the small, fast fish eat slow fish" phenomenon. .So basically not a strong competitor in the industry, based on, if you take the right strategy and sufficient resources devoted to ensure that, companies can increase. .Third, the layout of the market with the enterprise itself has a relationship. .Suppose you have done in each market very well, and it will be slower growth more difficult point. .Million and the layout of the overall market is not very balanced, in the North East region Northeast is not very good, gave us a lot of room for growth. .In the South, including the Yangtze River have done better, we change tactics, to take intensive, method of upgrading product sales structure to maintain good growth. .</ P> <p> standing business level, time of crisis is a challenge to corporate power, there can be degrees the strength of the past, the million and has maintained steady growth rate, because the strong financial .system gives us a lot of capital accumulation, our cash flow in 2009 is very good, there is no problem of insufficient resources. .Therefore, we in the financial crisis first came to the enterprise's situation, financial strength to determine our direction - and then offensive attack. .We put this increase in resources, the stakes, attracted a lot of good customers, their human resources are increased, this increase in our performance has laid a good foundation. .From the product perspective, the million and has been known for attention to products, based on the original and increase investment, buy a more advanced production equipment, continue to increase production volume, others are stagnant, we in the expansion. .Therefore, the sum down, million and last year's practice and in 2008 the positive development of the offensive strategy is consistent. .</ P> <p> 【Soufun Reporter: In other words, 2009 is for the million and has a larger market space, more room for growth opportunities for years. .</ P> <p>】 【Weiguo: It can be said, because "difficulty is the strong chance." .This time, the industry's competitive situation has undergone great changes, many small businesses are dead, especially the regional brands have fallen, they fell down, my room is even greater. .Matthew is the most significant financial crisis, when the strong stronger and the weak weaker. .Plus million and product cost is very high, we also pay more attention last year, the channel construction and promotion. .Currently, we have three channels of full market penetration to a secondary market shouted "business to the door, pulling sales promotion go" slogan, the channels do consumers in front of a home so that consumers can .see our products. .</ P> <p> 2010 to 2009 in the direction - to enhance the brand height </ p> <p> 【Soufun Reporter: It is understood that a gas product acceptance in the south of the Yangtze River is relatively high, north of .The area of the water heater will be higher acceptance of, first, million, and from the South, and North-South consumer brand awareness are related; second, and the product attributes and product usage between the matching degree. .So, you use in 2009, what kind of strategy to open the markets of the North, to obtain more room for growth? .</ P> <p>】 【Weiguo: There is a positive factor, the North opened more and more gas pipelines, water heater for the fuel the popularity of a great deal of power. .In the past, the northern city on the popularity of gas with enough attention, but also subject to certain use conditions, and less emphasis on our own past in northern markets. .Now conditions are met, we promote efforts to increase the strength and channel construction. .Channels have to promote to the follow-up work ready for service, the market demand has reached such a level, to achieve such performance is natural. .</ P> <p> 2009 years, as a million, and its also done a lot of strategy adjustment. .We analyzed the financial crisis, the most scarce resource is attention of consumers, how can you attracted the attention of consumers is the most important. .Well, not enough time to pull the brand you how to do? .Therefore, we proposed earlier said the "promotion of pulling sales away business to the door" approach, the specific approach is that the shopkeeper into a peddler, and change promotion for the interception, the day of promotion, and .non-stage work. .We are the distributor and marketing team made a comprehensive training, so that we only focus on the terminal from the past practice of transferring to the promotion up. ."Made the promotion of the vast ocean of people's war", which is our goal, it opened on the first thing I did to promote the brand held a national training camp, so that we feel the company for this work .highly valued. .</ P> <p> 【Soufun Reporter: 2010 will take more effort to do the promotion work? .</ P> <p>】 【Weiguo: 2010 compared with 2009, not the same thing, except adhere to the strategic direction in 2009, we will further increase the CCTV ads, this is a brand problem of high .is this the biggest difference with the past practice. .We all felt this year on sales with the help of branding is very large, so the company will continue to increase the intensity of resource allocation, one should adhere to the right, the two should complement deficiencies, such as the North is not very high profile, brand .height is not very high, in the promotion of some of the obstacles encountered, etc. This year we will make up for these deficiencies on. .</ P> <p> 【Soufun Reporter: Then, in 2010 million and in the channels of the most important work of building what? .</ P> <p>】 【Weiguo: first, to achieve maximum coverage of the channel. .Secondary market last year reached 90% coverage, this year will be higher and tertiary markets not including Tibet, has reached 80% coverage, the next two to three years goal is to overwrite all the markets .. .In this regard, we have developed a clear objective requirements, such as in a dealer's business scope, if there are gaps in tertiary markets, we will give specific coverage schedule. .Second, enforcement of the channel to solve the problem, let your dealer for a long time to go with you, and will be more enthusiasm, initiative will be stronger, let the million and brand as their own careers to look at. .At present, how to improve the dealer's human capacity to be able to keep up with the million and made fast trains Zheliang common development, is our common proposition. .In my opinion, the current kitchen industry, you want to get high-speed development, the brand is not the first, the channel is first. .In recent years we have been doing this kind of strategic thinking, grasp the key factors and continue to strengthen, to be more obvious advantages, better than the competition, the final results also verify our thinking is correct. .</ P> <p> 2010 years - vast accomplish a great deal </ p> <p> 【Soufun Reporter: Stepping into 2010, we are very concerned about an old word "innovation," What do you think .marketing innovation? .</ P> <p>】 【Weiguo: real marketing must have a solid foundation, do not rely on one or two new marketing approach will be able to achieve. .In fact, there are a lot of marketing innovation. .Perhaps you past some of the practice difficult to achieve the purpose, then you might take another way, another route to go is the innovation. .Innovation want to change a point of view, should not mean the industry there have been no way of selling, it should be with their own business than in the past, as long as we did not use before, to learn, or are all original marketing innovation. .</ P> <p> 【Soufun Reporter: I think the high cost of the product, not because you are not good enough with the material before the formation of lower production costs than others, but because of good product innovation in science .thus reducing production costs. .</ P> <p>】 【Weiguo: You can say that. .Our most typical water heater, water tank materials revolution, the price is reduced, reducing environmental pollution, waste of the material of lower rates, to consumers, businesses and state-win situation. .This means that our energy-saving products. .In fact, in 2001 million and has developed energy-efficient water heater on out, but conditions are not ripe, we had to pressure in the warehouse did not promote, with the promotion of national macro-control of our energy-saving products have been a lot of growth. .</ P> <p> 【Soufun Reporter: In your opinion, the future prospects for energy-saving products in the market? .</ P> <p>】 【Weiguo: definitely getting better and better, and without a doubt. .</ P> <p> 【Soufun Reporter: Then, in 2010 on the million and mean? .</ P> <p>】 【Weiguo: "vast and accomplish much." .With the real estate market trends change, the national macro-policy tilt, kitchen industry will be promising, I believe we have decades of rapid growth. .Therefore, the vast world and accomplish much, to see if we can captivated. .</ P> <p> 【Soufun Reporter: past or future, for the million and a very large potential for both the stage, you have the confidence and ability to tap this market. .If out of five stars is the case, the potential of your index hit million and a few stars? .Why? .</ P> <p>】 【Weiguo: Confidence Index, are 100% sure, because the development potential of this industry is very high, million, and the development is also obvious play five stars. .If your internal resources and capabilities to seize these opportunities, you can do it well. .If the goals of growth, the growth in value for the last year, we were satisfied, a 4 stars, in fact, we can do better, while the shortcomings of a star to provide room for growth. .Scheduled in accordance with our strategy should be to reach 50% growth. .The future, we will deny the upgrade themselves, stand higher and see farther, to make even more detailed. .</ P> <p> 【Soufun Reporter: 2010 Lunar New Year approaching, if you have any SouFun to our friends and the majority of the million and a dealer friend said? .</ P> <p>】 【Weiguo: the majority of users, the New Year to buy things I remember, "only buy, not buy expensive." .Dealer friends, hope, and together we followed the foot Zheliang million high-speed trains, taking advantage of the on and achieve even greater results. .</ P> <p> 【Soufun Reporter: wishes million and in 2010 to achieve established sales targets! .Million and also wish all the staff Happy New Year! .</ P>.