A only a few companies with annual sales of over billion industry that is often not recognized as the "industry". It also is in a fairly original stage, probably the furniture industry in the 1990s before and after the stage. But why would that whole Cabinet industrialization era is just around the corner? there are a few basis.
First, China's furniture industry's rapid development. It is obvious that in recent years, China's domestic industry development is the power of real estate. This argument has been used in a period of time caused a widespread controversy, but eventually was affirmed. Especially the last two years in China, which is fine decoration, we see that the times are accelerating. Dandy also doing kitchen, many orders are fine decoration kitchen, have a reached 20 million. Is the fine decoration of the powerful driver let us on the industry's future is full of confidence.
Second, China's domestic consumption capacity of elevate. As everyone knows, China's GDP growth is currently ranked first in the world, particularly in coastal areas, the development of large and medium cities more quickly. Dandy in the Hangzhou Xiaoshan area, this area also, along with the Changzhou are very affluent area, especially the Yangtze River Delta, the Pearl River Delta, the momentum for economic development is particularly strong.
Third, the domestic consumers on the quality of highly demanding. So far, I'm 16, Jiang Zemin's last word still fresh. He said, let us work together to create a better future. These words I hear very clearly. State leaders had generally do not say that the quality of life of people is more and more attention. While people in fact also in response to the call of the CPC Central Committee, pursued on the quality of life. Not long ago, Hangzhou department store in LV (world famous luxury brand) store at a time to play a little discount: one package yiwanwu, so the counter overcrowding. This just confirms people often speak of the middle class in the rose stage, wealth slowly gathering.
The final results of the market competition is brand is King. Like appliances circulation complete integration, industry must complete the integration. Be example: refrigerator, well-known brand that only four or five; color TV, I have been on the market share of attention, six brands accounted for 94% of market share; microwave ovens, the largest market share is 97%, the first five or six almost no. An industry at the end of the day is certainly being monopolized by brand names, this is inevitable. And household industry will enter this stage, people will become more and more trust in brands.
Bozhijun integration is inevitable trend
Based on these judgments, crossing the renovation team can called it, and soon they will be eliminated on the market, household industry integration is inevitable trend. Similarly, bozhijun integration is inevitable trend.
First, the technical standards need bozhijun integration. Dandy is doing, and doing kitchen cabinet kitchen appliances, kitchen electrical appliances of previously dandy could not be installed inside the Cabinet, hard to integrate the closet is an embedded States quite rough, sleep, decently. Any electrical appliance has a style, or simplicity, or fashion, or noble, or complicated ... Not one and the same, the style is to hand, cabinets and appliances to join together, at the technical level implementation bozhijun integration.
Second, consumers need bozhijun integration. I heard from a consumer's phone, say home to decorate the kitchen, the kitchen just leave it to you, I hope you do not need his own running East-West, can make a one-stop purchase, one-stop. Market demand appears! any enterprise, its power source? power source is a consumer demand. What consumers want, we'll be honest in providing what consumers want this one-stop service, we will make every effort to meet.
Third, China bozhijun cultural selection. There was a Cabinet business CEOs said that European so much production cabinet manufacturers, is the production of Cabinet, go professional road, Siemens production could go to kitchen electrical appliances specialized road, abroad today is our future. This sentence is true. However, often have a lot of forms to go through the world, to China is going to change. There is an obvious example: KFC. KFC Xiaoshan store hanging signs, making the "buy Kentucky Hamburg, shredded soup bowl" slogan. Shredded soup is a product of where this is not a product of the United States, but because we eat hamburgers in the vicinity of Jiangsu and Zhejiang, a little tired and a bit sweet, need clear, while the mustard is most clear mouth food, KFC, Xiaoshan has implemented this policy; KFC before facing Sudan event to broadcast advertisement "KFC" I can make a change. Even if it is one of the world's top 500 enterprises, in the face of the huge Chinese market, in the face of China's unique characteristics, they have to lower the arrogance of the head, you are going to market, or to your own style? there is no doubt that want to market!
Now the party advocates a harmonious world, harmony is the mutual tolerance, harmony is convergence, harmony is between you and find the best combination. I believe that this integrated culture, the pursuit of success, the pursuit of its culture, also told us bozhijun need integration.
Do many of the cabinets is Zhejiang people, some do home of extends to the kitchen cabinet, working from the Cabinet, in view of the above judgement, face such trends, home decoration, cabinets, appliances, you be prepared?
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