Bringing the "building material" was written in 2010, the Central a snatch, the home building industry has found a huge "gold", whether related or not, but with the "home" touch point boundary of enterprises, have given to the front, trying to catch the "building materials to the countryside" concept car, the eye in that there is no final conclusion "to directory" packed into his own name. At the same time, various trade associations also accelerated surface, through holding seminars as "building materials to the countryside" xianshi, competing for influence "to directory" initiative. Only a true master "building materials to the countryside" lifeblood of Ministry of industry and information, there is currently no official news. From the end of January to the countryside "building materials" was formally introduced to the present, uproar nearly 3 months, specific rules for the implementation of the programme is still in the awkward position of obstructed labour.
April 11, West 4th ring, five-star Kyoto Shin Yuan hotel, came all the way from the country of more than 700 building materials are gathered here, sharpened his attempted to approach to hear even slightly clear point of information for myself in nowhere down "big gold" not before.
This "big gold" is "building materials to the countryside". January 2010 issued by the central one, the formal presentation of article 16, "seize the current rural homes are rapidly growing and building materials supply ample opportunity to support the peasants as a major initiative to expand domestic demand and take effective measures to promote the ' building materials to the countryside ', encourage qualified local farmers through various forms of support to law governing in building their own housing. "" Building materials to the countryside, "the implementation of this policy, will pull the building materials industry 2000 billion market demand, how many people have red eyes. However, the "to directory", who will be the lucky ones?
In a letter from the Court Hotel Kyoto is 2010 China's building materials ' Conference, a total of three sub forum for discussion of the topic is building materials production and distribution enterprises on how to prepare for and respond to the "building materials to the countryside" opportunities and challenges. "I did not speak at the scene, because they do not want to repeat what was said, it has been said, there is no substantive progress, and no substantive action programmes can take out. "WA-Group Vice President Gao xuefeng in finished sub-forums:" ' building materials to the countryside ' · ceramic kitchen, integrated residential product forum "after reluctantly said. Previously, he has participated in three similar content industry seminar, no one is nothing new.
This field consists of China building materials distribution Association-year building materials ' Conference is an unprecedented scale, paint industry of Garbo Li, Hualong, ceramic industry Nobel ceramics, sanitary ware, and other well-known brands of Wrigley CEOs have come together to discuss the "building materials to the countryside". However, as the GAO xuefeng has said, all of these discussions are just as we sat together to talk about business ideas and vision form does not make the actual thing. After the meeting, everyone we meet about "building materials to the countryside", is still a blank face. "' The countryside ' rules are not clear, what products we cannot clear the countryside. "This has become a building materials supplier to the biggest puzzles in mind.
Association "building materials to the countryside" while performing
"Building materials to the countryside" policy is created in the last three months, the Government sector has remained silent, and a variety of Association, but in front of the huge gold, while performing with:
January 15, China building materials Federation Ministry of industry and information submitted to the expansion of the building materials to the countryside policy and implementation of the recommendations;
29 January, China Cement Association brought together China National materials Group Corporation, China National building material group, China United cement, Beijing jinyu group, bnbm etc Enterprise representatives convened the "cement products ' building materials to the countryside ' a number of implementation issues consultation forum";
The beginning of April, the industry association promoting wood building materials organized Symposium, Association related heads do the wooden doors (window), wooden flooring, wood wooden building and decoration materials in the countryside of preparation, coordination and pilot work for deployment;
11 April, China building materials distribution Association held the China building materials Conference on "building materials to the countryside" visited the 8 provinces of 14 natural of 6300 more farmers, get detailed first-hand information ...
Over the years, the building materials industry as like products, forest products, relative stores, financial, real estate, areas, management is decentralized, this is reflected in not an association to lead the entire building materials field, but the same field of the same functions and many of the Association. For example, and building materials associated with China's building materials distribution Association, China building materials research society, building decoration Association, and wood products associated with China's forestry industry association, the industry association, China Association of wood and wood products, and circulation
Ceramic associated with China's ceramic industry association, China sanitary ceramics Association, etc. In the "building materials to the countryside" also is to can't read status, various building materials related to the positive performance of the Association, just want to list in the future in the choice of adding more "right" is recommended."You can't underestimate the power of ' recommendations '!" a deal with the Association of building materials are quite dark told reporters, as a matter of national policy, relevant government departments to understand the dynamics of the industry and enterprise, the most direct and effective way is to turn to the industry related Association, such as those of China famous brand selection will by China famous brand strategy promotion Commission data collection, the President does not sign, Chinese famous brand also dashing. "The ' right ' proposal is behind the reins, this not only relates to the Association's reputation and influence, and the potential benefits that can not fight?"
Building materials companies take the concept car
It is reported that China's building materials industry Planning Institute is a public letter to Department of selected "building materials to the countryside" policy and implementation of the proposed drafting unit, its first draft has been submitted to the Ministry of industry and information, in particular to the countryside directory, subsidies object, subsidies and subsidies are made on the detailed provisions. A person who has revealed that currently submitted to the Ministry of industry and information to the countryside of the "building material" Bill, go to the "to directory" category including cement, glass, ceramic, plasterboard, PVC, doors and Windows of the six, the floor, cabinets, furniture, lighting and other category not yet included in the scope of the "countryside".
For most building materials enterprises, "building materials to the countryside" was just a concept, whether it's your turn to themselves also have no hope, but even if not in the "scope" of the enterprise are not idle. In the building materials ' Conference "help building materials to the countryside, and promoting industry prosperity Forum", Beijing Jimei home, Chongqing majiayan dachuan building materials market, Guiyang emerging new earth building materials market and circulation enterprises represent a prominent mixed in one exception. It is interesting to note that these market manager speech for how to power the "building materials to the countryside," said nothing, but rather their affectionately describes the business development process of growing and marketing experience. A building materials supplier commented: "building materials market what the countryside, this is not purely a blind along for the ride?"
"As a matter of national policy, to participate in the promotion of the brand. "Nature floor Vice President she Yang jianbin views represent a lot of building materials suppliers. We do not know "building materials to the countryside" can bring their own anything, just thought everyone participating, I do not participate in it. Even if you take a concept car is good, as you can through the "countryside" lifting sales, this is not important. After all, many far-sighted building materials enterprises already aimed at the wider rural markets. Headquarters in Guangdong Yuehua porcelain sanitary ware industrial co., Ltd. in 4 years ago to "push the product sold to the countryside" slogan, and now its marketing network in the country in which the country has communes have 1000 market, lack of water for drought, also specifically developed a without rinsed in sanitary ware "Aqua". New Zhong Yuan ceramic Tang Yao-bang Marketing Director said that "we have to the countryside of building materials."
Perhaps it is "building materials to the countryside," the great gold the temptation is too large, the sector is not afraid to easily introduce programmes. Just 3 months have passed, this kind of helpless wait how long?
Expert interpretation
Building materials, building materials, the three characteristics impede "countryside"
"Building materials to the countryside" and why the delay in the implementation of the programme? China building materials circulation Association Meng Guoqiang believes that the three features of the building materials industry, restricted the policy of timely implementation.
The first characteristic is the circulation is complex. Home appliance products, people generally belong to the finished product to buy home connected to the electricity (600627, share!) source can be directly used, building materials, semi-finished, buy back needs secondary processing. For example, ceramic tile, buy back also requires professionals to pavement, and long-term maintenance, and this requires enterprises to set up after-sales service points throughout, in a timely manner to each villager installation and maintenance, this will increase the cost of enterprise operations.
The second characteristic is intensive level is not high. And home appliance products only in the field of mainstream TV, refrigerator, building area of mainstream products have kitchen, bathroom, ceramic, flooring, furniture and paint and other six categories, there are stairs at mainstream products, doors and Windows, cloakrooms, hardware, lighting, etc., arrangements for which category the "countryside" difficult trade-offs.
The third characteristic is the manufacturer of the products. Only one class in the national ceramics has more than 2000 manufacturer, filter up quite complex.
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