March 12, 2009, from macro was informed that some successful water heater to the countryside of famous brand enterprises have begun in a targeted manner in which the subject area of the town established "after-sales service repair installation point", while another part of the regional small brand "after-sales service" to the countryside are temporarily unable to know.
It is understood that the State Ministry of Commerce, Finance recently jointly published the second batch of home appliances to the countryside products, brewing long gas water heaters, electric water heater products finally successfully joined the "household appliances to the countryside" and "train". It is understood that this was a marked success include macro, Vantage, Haier and midea, 000 and, striker, 22 gas water heater and 25 electric storage water heater. For many years been in the technology and security index is not on the market of "flue gas water heater and water heater" are not within the scope of the successful tenderer.
Bringing water heaters are "targeted" boutique
According to the China National Hardware Association stakeholders, along with the water heater products technology continues to improve, domestic water heater market demand has grown from a few years ago to the "urban-oriented" now "rural development" development pattern. According to the survey, a color TV, fan, refrigerator, washing machine, air conditioning, electrical appliances, water heater products in rural market share and former far cry. But this, rural consumers for water heater products specific function, use, and installation knowledge and understanding is poorly understood, coupled with the rural market with hydraulic, pneumatic, voltage instability and other special factors, produced water heater products remained in the area of the town market outside of embarrassing situation.
Therefore, there are people in the industry, if you cannot resolve the air pressure, water pressure and voltage, unstable, closely rely on household appliances to the countryside of promoting effect, the final result is likely to be farmers took the money, but does not use a water heater. This will also be on the "countryside" damage the water heater brands.
To this end, the macro news heads taller represents water heater industry responded to this argument. As far as he describes, "countryside" water heater business mostly by national tender related documentation requirement for towns and rural markets special environment customized products. Macro as far back as last year already organised market investigation team to field data collection, on the basis of the market for "rural" developed targeted gas water heater and water heater products. This type of water heater on the basis of the original made some necessary adjustments, enhancing water heaters for air pressure, water pressure and voltage change adaptability. At the same time reduced the number of such as remote control operation, the line control operation, touch display and so non-functional necessity, changes to operation more convenient and easy manual adjustment technology, thereby reducing manufacturing costs, a greater concessions made to the farmers.
After-sales service to the countryside "ahead"
According to the household appliance industry professionals, "household appliances to the countryside," Although as a matter of policy the State support of the departments concerned, but in actual operation still offer a lot of problems that are the most prominent is the product after-sales service issues, because, after all, rural than urban, electrical household appliances is not if there is a problem, the city person a call immediately someone on-site maintenance. In rural areas, even buy brand name appliances, but because the enterprise service facility, even if the set limit is committed to the door to maintenance, we can only wait for the second or third day.
To this end, the gas company of huadi brand Director luobin thinks the "household appliances to the countryside" in the product after-sales service enough place on policy, national authorities should be in the beginning of the bid will be "after-sales service" point of the building as an essential condition for the bid to constrain enterprises, rather than wait for the "home appliances to the countryside" and start to passively remind enterprises. Macro news is in charge of the taller, responsible for a famous Professional Enterprise, a complete marketing system, you should always enclose the after-sales service, that is, I'm products, after-sales service. He also revealed that, in the targeted development of rural products, macro has begun laying the town market after-sales service network. A certain sense, after-sales service to the countryside of time long before the water heater to the countryside.
Macro says that water heater bid Enterprise macro, Haier, Vantage, beauty, and other famous enterprises have different degrees of the subject area in which the establishment of "after-sales maintenance and towns installation point", which won the bid of the other dozens of small and medium-sized water heater business "after-sales service" to the countryside are temporarily unable to know.
China household electrical appliances Association official said, as determined by the relevant State departments-led "home appliances to the countryside" train of slowly moving, water heater products from State subsidies for mass consumption of hair into rural market, which give this water heater "winning bid" product enterprises to bring the broader market space.
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