From France the artist Robert Frost · Red Cedar design appearance of Casa di French Door refrigerator, from left to right, "the tree of life" and "morning song", "Flower Dance".
The "Casa di (Casarte) positioning is, for the love life of the elite crowd build style living. "The 2010 26 March, Haier Group held in Shanghai," embedded In territorial trends of fashion "Conference, the Haier Group Senior Vice President, Chief Marketing Officer Zhouyunjie so to Haier brand of high-end child – Casa di definition. There is no doubt that at the press conference scene display of tens of new products, is the Casa di zhouyunjie this sentence the best note.
Refrigerator: large capacity, number of doors, drawer, intelligent, green, low-carbon
Two years ago at the same time, same place "global trends in high-end refrigerator, Haier launches" still put this briefing on a high-end product trends Conference. Two years ago, the original release of Haier Group will "bulk, stainless steel, doors, drawer" high-end refrigerator trend, quietly removed "stainless steel", added the "intelligent" and the "green light".
In fact, the scene of the Haier products also inner box on high-end refrigerator trends understanding of change. This time, Casa di focus has launched a French door, full temperature zone 6-doors and Italian three refrigerators. The electrical "reporter notes that with the exception of refrigerator stainless steel panels, the Casa di this key also publish a series of frameless glass doors design French Door refrigerator. According to reports, the series refrigerator Panel pattern from France famous artist Frost · Red Cedar designs, having "the tree of life" and "Flower Dance" and "morning song", "butterfly charm" in four textured, fusion of modern and classic elements of beauty, coupled with no border design, glittering and translucent. In addition, Casa di January 2010 launched the world's first platform for networked refrigerators and is also the focus of this exhibition. This Italian-style three refrigerators can store food, can also be connected to a network, implement the refrigerator and freezer food "dialogue" function. It knows the refrigerator shelf life of foods, food characteristics, origin, and through the LCD to the feedback to the consumer; it can also be connected with the supermarket, to inform consumers of the commodity information in supermarkets; it also has network Visual TV feature, you can browse it, play the video. It can be said that this product reflects the Casa di on "intelligent" refrigerator.
Kitchen appliances: intergrated, environmental protection, low-carbon, intelligent life, professional kitchen
In addition to focusing on the refrigerator, the Casa di also publishes a range hood, stove and large kitchen small appliances. At the same time, Haier announced high-end kitchen appliances trend is: intergrated, environmental protection, low-carbon, intelligent life and professional kitchen. Casa di European planning Minister Wangye said: "2010 kitchen appliance four major trends, is the summary of the consumer for Haier kitchen more on the basis of high demand, they meet the requirements are higher than the demand. ”
In order to meet demand and higher than the "demand", the Casa di has introduced many innovative kitchen appliances. For example, the same embedded ovens, steam oven, microwave oven and coffee machine, if you complete the installation in the kitchen looks neat, too. Where steam boiler is to adapt to the Chinese people "steamed" eating habits. In addition, Casa di also has the same dimensions, but assumed "fried" and "scrambled" and "cooking" and "fried" tasks of electricity cooking stove, "fried" stove specially designed the heating area to accommodate the concave round-bottomed pot in China. In addition, there are energy-efficient products, anti-ganshao-stove and modeling of classic electric kettle.
Casa di: art household appliances make life style
2010, Haier launched Casa Prince Slays the brand of the third year. It was revealed that the country has zhouyunjie nearly 100 million households in use Casa di. "Due to" Haier ' brand covers a very broad product, cannot be individually assembled in the high-end users group, so we launched the Casa Prince Slays brand, only for high-end market. "Zhouyunjie said," Casa di there are two products that art appliances and embedded appliances. ”
To this end, the Casa di global brand consultancy Ian Gee said: "the brand is not only a name, it represents a concept, a philosophy and commitments. Brand name brand tone can be identified, such as the Casa di originates from the Latin, full of southern charm, warm, and cool, machinery, technology, completely different Nordic style. ”
"' Haier ' brand is the mainstream population, but the Casa di is high-end consumer groups. "Zhouyunjie said. Haier's market survey results indicate that, at present, China's high-end crowd mostly live in the first or second class city, a relatively high level of culture. "They are more concerned about the quality of products, brands and services, and hope that the products can express their understanding of life, the purchase of the product has not to boast, but to achieve health, science, harmonious way of life. Casa
Timor is to reach these consumers desire, and strive to provide consumers with ability to imagine but have yet to experience high quality life style. "Zhouyunjie said.
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