During the Spring Festival, and offline sales compared to the popular, from the early last year has been in a State of the grid a blow-out during the Spring Festival is somewhat out of it, the reason for the major logistics is the online shopping mall sales bottlenecks.
Brand appliances network Creative Director of purchasing for the "Spring Festival network, local home appliance table piety, offsite delivery installation" advertisement explained that initially only to go home for lunar new year is not a recommendation of a friend, but data rollup is found in the two weeks before the Spring Festival, user network purchase air conditioning or kitchen small appliances and other products, nearly 30 percent are local orders, delivery installation mode offsite, major purchase intent is to give parents to send his love.
Net purchase of home appliances table dutiful increasingly to his parents for water heater, air-conditioning, TV, soybean milk machine ... Net purchase of home appliances, seems to be evolving into the spring gift-giving young people a new trend. As Ms. Wang Guangzhou consumers, she told reporters this spring have a very happy, before she bought through the net as well in Jingzhou home parents installed air conditioning not only old parents after a warm Spring Festival, she took the kids to go back to the new year also feel comfortable. But returned home from Beijing new year's week of Miss not very satisfactory, and she came home find parents ' TV was already very old, wanted on the Internet for parents to buy a new TV, but found that most home appliances franchise sites have already stopped the logistics and distribution, individual Web sites adhere to the distribution also because Spring Festival draws near, staff shortages, and Zhou parents home was not a big city, the delivery time will draw out a long time, finally she only to more than $ 500 online prices in local appliance stores as parents bought a new TV set.
Press during logon century electrical networks, Jingdong Mall, brand new household appliance, MLM network appliances for seven days, and so many of the online store, see most of the Mall is suspended during the Spring Festival, the business is only the length of suspension of business are slightly different.
Shortly before the publication of the 2009 grid acquisition market report shows that consumers 32.8% on online shopping delivery is timely. "Logistics is a household appliance network acquired companies is hard to solve the problem, where the input is too big, and it was very difficult to see the effect. "Brand appliances Network Marketing Director Dr. Haibo pointed out that, regardless of whether net acquisition company, where it will be very difficult, therefore in the same city trading brand appliances network business model deliberately evaded the links, background services to manufacturers.
However, there are also some grid acquisition company began participating in building their own logistics. Century electrical networks CEO Zhiquan, century electrical network in 2010 will focus on developing market, Chengdu, Tianjin and will be completed within three years from the first-tier cities to the capital city of placement. Jingdong Mall is also planned in Beijing and Chengdu construction Logistics Center in 2010 with the logistics and the background of the realization in 50 cities in building their own distribution service provides delivery service of the city will reach 300.
Industry experts believe that logistics xunjie accounted for 70% of shopping satisfaction, home appliances online shop only as soon as possible to improve delivery speed and quality of service, to speed up the catch-up traditional chain stores.
No comments:
Post a Comment