"Gas water heater nominated for new round of home appliances to the countryside policy subsidies product range as well as to Macao, 000 and, Vantage, represented 22 renowned enterprises products won the bid, contributed both to domestic gas water heater to explore the tremendous potential of the rural market, and help companies to continue to increase research and development investment to accelerate the pace of the replacement product. More importantly, it can speed up the phase-out of low-quality low-priced gas water heater exit the market, allowing more of brand-name products service the rural market. "Recently, the China National Hardware Association Deputy Secretary Liu Yun-feng, referring to the gas water heater among household appliances to the countryside policy subsidies product range on the impact of industrial development, a sigh of relief that the above benefits.
It is learnt that the gas water heater is also presently has produced home appliances to the countryside products only a hardware product. Tianjin, Hebei, Liaoning, Jiangsu, Zhejiang, Guangxi, 18 provinces, cities and autonomous regions are locked into the products of the new round of home appliances to the countryside products, this also means that these provincial and municipal efforts to popularize gas water heater will increase.
Then, Liu Yun-feng on gas water heater to the countryside on the role of benign development of industry on the basis of clearly come from?, he gives two explanations: first, to the successful home appliances to the countryside of gas water heaters, must meet the rural market low water pressure and voltage of product usage conditions, to ensure product safety and durability, while taking fully into account rural consumers want products at bargain prices, easy-to-operate consumer demand and product environmental performance with specific requirements, namely energy efficiency to achieve level 2 or above. These conditions will require the successful enterprises to address this particular market products targeted development, so as to achieve communication bath culture, improve the quality of rural life. The second is the successful home appliances to the countryside of gas water heater products must have a perfect after-sales service network and power. For example, set up a 24-hour call center, on the problems of product to be repaired in 5 days, 5 days to address quality issues, needed to provide the user with an alternate products. These threshold, not currently all producing gas water heater products can achieve.
It is reported that since 2000, our gas water heater industry carried out since the ban on direct push strong, gas water heater safety issues have been resolved. As the product of the thermal efficiency is 85%, coupled with the open that thermal characteristics of the bath, which is used more and more consumers to accept and promote the industry's rapid development. At present, China's annual sales gas water heater at around 13 million units, of which 70% ~ 80% of the market were to million and, macro, Vantage, representatives of eight Chinese famous-brand product and to the forest, to rate the imported brands represented.
Because of the gas water heater than produce the same thermal efficiency of other product consumes far less energy, in recent years, the products in Europe and the United States, Japan and other developed countries the market has also been a lot of promotion and use. For example, to encourage consumers to purchase gas water heater, the United States Government from 2005 onwards for each gas water heaters provide a subsidy of $; in Japan, gas water heater market share has reached 95%; in Europe, gas water heater has been a consumer-led products
Liu Yun-feng said, based on a gas water heater in the domestic and global market development situation, this country will be included in the rural areas to promote financial subsidies to further expand the product, the product market is obvious. He further emphasized that, at present, China's implementation of the gas water heater is the production license management and has more than 200 companies receive the card, but with the fierce market competition and consumer brand consumer awareness of the increasing scale healthy moment can is production of enterprises is also only about forty or fifty. While the State finalist home appliances to the countryside gas water heater products set by barriers to entry, is bound to industry technological strength, post-sales network of brand-name products production enterprise brings new opportunities, and some do not have the condition of the enterprise out of the market.
Liu Yun-feng also added that in order to promote the gas heater in the use of rural markets, increase rural pipeline auxiliary set is needed to solve problems.
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