Wednesday, December 29, 2010
Cabinet Competition pros and cons of traditional marketing channels are not the same as their respective advantages.
<p> present, China's cabinet industry, the traditional sales channels are assigned to stores, conduct their own room, to join other forms of investment, which of these forms have their own advantages, but also have what risk? .Which were in dispute, the business can not fail to investigate also. .</ P> <P> <P> <p> assigned to the store </ p> <p> frequent stores in China is generous. .Meikailong, Lights home, actually home, Ou Yada, there is strength .... damaged B & Q is the cabinet of these supermarkets are the choice of enterprises stationed in the store. .Obviously the benefits into the store, store large flow of people, credibility is relatively high, businesses can directly with the store's fame and popularity to the rapid accumulation of clients. .</ P> <p align="center"> </ p> <p> but also clear disadvantages. .First, the store's high barriers to entry for small and medium enterprises into the store was not an easy task; second, only burst from B & Q "arrears door" time, people could not help but also produced for stores .concern that the majority of stores in the capital settlement on the abacus's playing fine, but regular business activities of the organization had to meet, resulting in business cash flow difficulties, reduced profits or, worse, facing a crisis of survival. .</ P> <p> conduct their own room </ p> <p> for a certain foundation and strength of the cabinet companies, conduct their own room is a good choice, now home to experience the development of museum has become a trend in the industry, .But it's for the management and operation of high demand, first of all have enough financial support, there is not enough money for the cabinet companies, the Office carried out a dream; In addition, there must be certain their own brand name of the first, so that .order to drive customers to their showroom to. .With funding support from the brand must also be taken into account exhibition location, the daily operating costs, exhibition style, and many other factors, not the strength of those difficult to operate. .</ P> <p> Join </ p> <p> Join the industry has been the focus of attention. .For mature brands, look for franchisees to quickly open up the situation in the country is the inevitable choice. .However, market conditions across the country vary cabinet, companies where their brand is difficult to ensure the local market can be occupied; Secondly, the choice of franchisees must be careful, though many franchisees affiliated big brand, but in reality he borrowed the .name to his own way, back door, fish in everything, to disregard the reputation of the brand until it pours earned leave for good, which really make the brand in the franchisee's management of evil brainer. .</ P> <p> Similarly, for the franchisee to run also at risk. .Numerous national brands cabinets, franchisee the choice of joining the brand is their brains, if adverse to join, the original capital lost. .So, had to operate in more than bother to take into account their interests. .</ P>.
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