In recent years, with the continuous improvement of living standards, high-quality of life in the pursuit of the improvement in the home environment is increasingly becoming consumers concerned about consumption. At the same time, the real estate boom is golden facilitates the rapid development of kitchen appliances, according to the survey, the next ten years, our country will be approximately 33% of tenants move into a new House, which means that on average each year, more than 260 million of kitchen require electrical equipment. At the same time, kitchen and bathroom appliances higher usage, security requirements, technology has developed rapidly, the replacement cycle is shorter.
Recently, from the provincial capital of kitchen and bathroom appliances marketplace understanding of the kitchen appliance market is conducive to the development of led by ushered in the new fashion.
High-end models popular purchase level increase
It is understood that the recent electrical appliances of the flagship products are functional and design innovative high-end machine, water heater, consumers tend to be thin, energy saving, emission features strong with anti electric wall of new products; such as microwave ovens, in the past have microwave, optical waveguide capabilities and add new steam preservation function, it can inhibit food moisture loss, up to the preservation, so that the food is heated more taste; such as induction cooker with booking functionality, saving time and energy, radiation protection products award-winning consumers ... Of course, such a high-end machine price is "high end" category. According to sales personnel, before microwave ovens sold product price is only $ 300, and now it is up to 800 million consumers ' buying power is growing. Thus, the quality of life as people continue to increase, small appliances, design concept also put forward higher requirements.
Kitchen and bathroom culture highlight focus on overall results
According to the survey, now some consumers buy kitchen appliances will focus on the overall effect of beauty. Sales presentation, consumers in select range hood and stove, universal will complete the purchase, because that not only pays the price, and looks more overall effect, more elegant. This is gradually in highlighting a kitchen and bathroom culture, my province, consumers are gradually to beautify your living environment, to enhance their quality of life.
Rational choice defenders awareness enhancement
Now consumers when buying has gradually changed to price as the primary reference standard concept, but more will focus on customer service, product appearance and product performance. Sales presentation, consumers often ask some "this product manufacturers now produce benefits how to" and "the last few years will not be closed down", there is fear in purchase cannot guarantee after-sale maintenance of psychology. Furthermore, consumers for home appliances purchase carefully "overage" consciousness is also very strong, there is a significant proportion of consumers are very care what you want to buy household appliances is a new product this year, indicating that I sense in defending consumers are gradually strengthened.
The economic concept of strong environmental awareness is weak
According to industry accepted standards considered that the best service for the range of 5-6 years, gas stove best life span of 4-5 years, electric water heater best life is 4-5 years ... Average 5 years kitchen appliances will be a replacement to ensure you are using. However, the consumer is how to treat environmental protection electrical appliances? journalists on this topic, interviewed Ms. Jia consumers, Jia lady replied: "I will pay attention to buy household appliances products environmental features, but is not as environmentally friendly and will still be able to use electrical appliances eliminated, this is simply a waste of money and energy. ”
In fact, electronic products often contain lead, mercury, cadmium, and other toxic substances, once extra-service, these substances may cause environmental pollution or personal damage. Therefore, the majority of consumers on the environmental awareness of electrical appliances in use still need to be strengthened, not only to consider economic issues and neglect their own health and the environment.
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