Recently, from Chinese home appliances Association was informed that for 2009-01-16, the Association will organize the air conditioning, water heater for related enterprises "home appliances to the countryside" matters for discussion. By then, the Association will work with relevant products, tender product range, price-fixing, product specific performance requirements and other issues of communication, and ultimately into a feasibility report, submitted to Department of Commerce.
China household electrical appliances Association Deputy Secretary-General Xudong describe health, 09-Jan-16-day meeting is to seek the views of the enterprise. According to the plan, the household appliances to the countryside to tender to the tenderer's standard time is 20 days. Air conditioning, water heater for bidding is scheduled for completion at the end of February, a true object-oriented rural marketing you have to wait until March to start.
Prior to this, the State Council issued exclusively, from 2009 onwards, the Government will advance implementation of the "home appliances to the countryside" from 12 provinces, autonomous regions, municipalities spread throughout the country. At the same time, also increase the air conditioning, computer, water heater and other new products and integrated into the scope of subsidies. However, the increased variety of subsidies, is made up of provinces, autonomous regions, municipalities, according to local needs independent choice, non-mandatory inclusion of the national subsidy directory.
On the recognition of the voices of higher inverter air conditioner can countryside, Xudong-sheng, the air conditioning to the countryside will draw on refrigerators, washing machines and other products, to take the price policy. Because rural market mainly for air conditioning products at great prices. Therefore, the inverter air conditioner can be key to see product prices to the countryside for rural consumers.
However, with color TV, ice-wash and other products into the country's unified tender, the start of the first air conditioning to tender will only work in 8 provinces and pilot actions, in the short term will not be implemented throughout the country.
It is understood that, because of the type of water heater products, divided into gas-, water-, heat, solar energy, etc. While this tender procedure for water heater products only water heater and gas water heater. I.e. heaters because power is too large, short-term current General Assembly on the enormous load of rural network, and therefore not within the scope of this tender. And the voice of the extremely high solar water heater products, this tender are deferring implementation. Gas water heater tender preparation work currently performed by zhongguowujinxiehui in help.
In the face of the March 2009 official air conditioning is available in the countryside, Haier, gree, midea, industry giants-high, said that this policy for air conditioning industry is good and helps guide enterprises to expand rural market early for a series of promotional and marketing. The subsidy will in many Enterprise prior to construction of the village shop provides more profit and sales space.
Since September 2008, many air conditioning business days are not better than, sales and marketing experience "the assault". A secondary market demand volume shrinkage, the larger inventory backlog. Upstream of the raw materials price declines, the enterprise encountered a devaluation of the pressure. Comprehensive European financial crisis hit, the basic no overseas orders.
Prior to this, in the national implementation of three-wheeled electric appliances to the countryside "bidding", with a white products of refrigerators, washing machines are selected, but the air conditioning could not enter. Prior to this, there are people in the industry, pointed out that the delay was the air conditioning in the main reason is that the product has been outstanding issues such as energy efficiency, fixed-frequency air-what is rising to level II or level III in dispute, which at this stage, the market is the existence of large stocks of low-energy-efficient products. The Government departments concerned, as soon as the "home appliances to the countryside" absorb air conditioning products, the enterprise will be a large number of low-energy-efficient air conditioner sold to rural markets, allowing countries to spend money to buy the enterprise's energy-saving emission reduction.
It is understood that, because of our rural economic development presents the status of regional imbalances, many in the Western provinces and rural areas, there is a general load power grids, line aging issues, short term air conditioning to the countryside also difficulty in fully implemented nationwide. At the same time, the inverter air conditioner and other energy-efficient products, due to the rural market for product price sensitivity is high, countries "to take home appliances to the countryside" was the guiding idea of promoting affordable product to the countryside, at the same level of energy efficiency will also be provided accordingly. Therefore, including Hisense, beautiful, frequency conversion electrical home appliances to the countryside of enterprises "," Dongfeng promotion frequency sales, but also on the product price.
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