Appliance industry exports continued to pick up small household electrical appliance enterprises mixed

According to the Ministry of industry and information published before the consumer division of the latest data show: Chinese home appliance industry 2009 cumulative exports 313.24 billion, an decrease 13.27%; but drop than the first half of the narrow 7.55 percentage points from last month narrowed since is continuing.

Affected by financial crisis and downturn of appliance export are increasingly happening is gratifying. According to the Ministry of industry and information published before the consumer division of the latest data show: Chinese home appliance industry 2009 cumulative exports 313.24 billion, an decrease 13.27%; but drop than the first half of the narrow 7.55 percentage points from last month narrowed since is continuing.

The industry that, from the fourth quarter of last year, the export situation of warming is occurring, and continues today, this part of the export a large proportion of small household electrical appliance enterprises constitute good; but there is also a corporate insiders give the concern that the export is not stable, warm up statistics for the better or just certain types of products, but with the rise in raw material prices, will weaken the traditionally low winning small household electrical appliances in the foreign markets of competitive advantage, will squeeze into the enterprise's profit.

Data show that since the second half of 2009, the major categories of products are exported to drop. Which the cumulative exports of household refrigerators were down 4.86% drop compared to the first half of the narrow 7.81 percentage; household washing machine cumulative exports were down 6.12% drop compared to the first half of the narrow 14.15 percentage; household air-conditioning cumulative exports were down 25.61% drop compared to the first half of the narrow 8.19 percentage.

In the small household electrical appliances, household electric water heater cumulative exports were down 29.38% drop compared to the first half of the narrow 13.76 percentage points. According to customs statistics, entered in December last year, in addition to electrical heater, other products are solid month exports increased considerably, total export volume decrease, but also narrowed over the last month.

Currently listed companies, with irinotecan-export proportion of relatively large, external dependence is quite high. It was with irinotecan-responsible for overseas marketing of insiders, the fourth quarter of last year, the company exports a pick-up, performance is the most obvious or United States and Japan markets; in addition to the economic crisis in the ASEAN market, constitutes the local purchasing power, so that enterprises rely on low-priced product advantages, and achieved sales of expansion.

According to an official responsible for the electrical internal, company export proportion is about 40 per cent, while exports recover most notably air conditioning. Haier Group leader also said its overseas sales accounted for to the global turnover of 1/4, and from last September start showing a good momentum of growth. Such persons also said Purcell with irinotecan, raw material price increase significantly, while the exchange rate is relatively stable, cost pressures on enterprises is relatively large. Therefore, the export of small household electrical appliance enterprises warm up on good and no data embodied so optimistic.