Wedding, new clothes, home consumption heating, household, household appliance manufacturers have libingmoma, decisive battle "jinjiuyin ten." As the pace of urban life, apart from considering consumers ' shopping time price, but also want to enjoy fast, efficient, and procurement of commodities is administered.
Facing a common target consumer group, some of the brands through transboundary resources formation "overlay" effect. 2009 National Pan household industry straddling upgrade, innovation marketing model, the birth of the China's first "Champions League" of the Organization, its members include: Optima cabinets, dongpeng ceramics, natural flooring, Thor lighting, of beauty of central air conditioning, gas water heaters in China's first brand — and, more recently officially joined the "Champions League" organization. Through the home market of the six leading brand alliances, cross-industry resource integrating complementary, leading Chinese kitchen market marketing big changes.
Champion quality cost reduction options
When consumers want to buy a commodity, facing the black sheep of the brand, are bound to spend some effort to study, this is the shopping process select the cost. "Champions League" organization set up by the original intention of reducing the cost of consumer choice.
"Champions League", as its name suggests is a champion of the quality of big brand Alliance, was selected by the enterprise, is the industry leader brand. After a year of operation, the Champions League regardless of the market or the industry has achieved good results, many consumers and manufacturers.
If a million and a gas water heater for six consecutive years, the first national market share, in the field of gas appliances has 14 time filled the domestic blank, its technology condensing gas-fired water heater has created the most high fever efficiency record (107%). Million and it is by virtue of its leading market share and excellent quality to join the "Champions League".
Brand showcase time free from worry and effort
Past purchasing home appliances, consumer to run GOME, suning hypermarket, and also ran furniture building materials market, a day up around two stores, imperceptibly increases the cost of procurement of all time and consumption costs. "Champions League" of a very good solution to this problem, the six brand joint exhibition, half day can be selected to the kitchen, bathroom, flooring, lighting, air-conditioning, heater, etc. In addition to the sales platform of "joint" Champions League "of customer service is also integrated into a powerful distribution installation platform. This gives consumers an appointment in product distribution, installation and after-sales service, etc., the human and material.
Homes at the Guangzhou Tianhe district of Mrs. and Mr. Lin Lin are white-collar workers usually work very busy, renovated House of tedious task and they spent physically and mentally. In July they participated in the "Champions League" of the "city of a hundred thousand shops billion Yuan sheng Hui" activities, only three hours, and they own new home chosen Optima kitchen cabinets, nature flooring, 000 and condensation water heaters and other great products. As usual, only weekend is free, before worrying about delivery time. Didn't want to several large reservation one afternoon they all get together. Mr. Lin told reporters "normal working pressure is too big, not to the Mall, shopping itself is a physical work, day turn down ratio ban also tired. Select the Champions League is to facilitate, on the one hand, brand and product quality are guaranteed, but also can save point of time and energy to do something else. "Mrs. Lin is computed from the economic account" finally together their first pay and melancholy decoration and monthly, nothing we are not willing to leave, on the one hand, the impact on productivity, on the other hand nor cost-effective, half days off are detained for one hundred dollars, but for the participation in the ' Champions League ' of activities can put all product delivery, estimate the time off at once had to spend a good few hundred dollars. ”
Joint promotions enjoy more concessions
Often consumers purchase household products, only choose the same brand of products to enjoy group purchase discounts, and the "Champions League" each time promotions are six brands at the linkage. With a single brand promotion has different, joint promotion of maximum benefit is that the reciprocity between brands and consumers to purchase six brands in two or more brands of products, in addition to the original brand products outside their own preferences, you can also buy additional access to other brands of linkage.
News investigation found that the "Champions League" since its inception has launched the "very generous 5 + 1" promotions, city of a hundred thousand shop promotions, Chin city shops, the national joint promotional activities of the national market, rapidly expanded to national 1000 cities, 1 000 resellers. Which each time is come up with hard cash to do the marketing, in addition to a single brand promotion, with the purchase of two or more brands have broken off, and the scene on a lucky draw, VIP integral. We understand the "Champions League" also organized powerful "designer Sharon" providing consumers with a free interior design services to offer consumers the most convenient home integration solutions.
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