Editor's Note: 2010-1-31, the CPC Central Committee and State Council on strengthening rural development efforts to further consolidate the agricultural and rural development foundation of the number of opinions "officially released, clear the" seize the current rural homes are rapidly growing and building material supply ample opportunity to support the peasants as a major initiative to expand domestic demand and take effective measures to promote the building materials to the countryside, encourage qualified local farmers through various forms of support to law governing in building their own housing. "The central one, formally proposed the construction of major strategies to the countryside, this is 2009, the Central and State Council" home appliances to the countryside, automobile, agricultural machinery to the countryside to the countryside "stimulate consumption and increasing domestic demand and it is a big move.
China building materials distribution Association is bringing the "building material" policy recommendations, and from our current situation rural housing, building and building materials to the countryside of varieties and the way a lot of research and design of the framework, the survey research and policy recommendations by the relevant departments of the State of attention and are incorporated into national building materials to the countryside of the practical implementation of the programme.
As the "building materials to the countryside" policy beneficiaries, coatings and adhesives industries 2010 usher in a new opportunity for development. Large enterprises in the industry for bringing the "building material" rules for the implementation of policies, application method and subsidy rules there is an urgent need to be aware of.
"Building materials to the countryside" policy a to z
Affected by the 2008 global financial crisis, China's economy has been seriously impact, particularly in export-oriented production enterprise was a great shock. As our Government unveiled a "household appliances to the countryside" and "automobile to the countryside" and other stimulating domestic demand for economic stimulation policy, the domestic market has improved markedly. This is the "building materials to the countryside" policies of economic background. According to introduction, construction materials, Meng Marketing Association since February 2009 began the full implementation of the "building materials to the countryside" thematic activities and bringing the "building material" for in-depth research, January 2010, the Association will survey data summary, perform statistical analysis, and submitted to the competent ministries on "building materials to the countryside" report on the implementation of recommendations. After 10 days, the central one, official release, bringing the "building material" on the front desk.
"Building materials to the countryside" pull paint market size of over 150 million
After the release of a number of files, the industry forecast "building materials to the countryside" driven by raw materials and interior decoration of consumption value may be more than 100 billion yuan, starting from the coatings industry, architectural coatings and wood coatings both about interior decoration share 15%, according to this estimate "building materials to the countryside" to the coatings industry economic pull should be 150 billion. For this statement, Meng, optimistic that the actual driving market size must be greater than this figure. This prediction market size based on 5% of the farmers affected by the "building materials to the countryside," the new housing policy. According to the Association of the investigation into the 2010 National intends to create new housing for farmers-1985.4 million, according to the average total cost per household building is 10 million Yuan, the direct result of the rural building overall consumer should 1.99 trillion, even 5% of the farmers are driven by policy, the 5% of rural households consumption reached 100 billion yuan, in accordance with 15% of the paint needs to estimate, lead paint sales can reach $ 15 billion.
In subsidies, Meng President also gives recommendations, "what subsidies, the Association recommends to direct subsidy type, direct subsidies to farmers. There are voices that want subsidies in circulation and wholesale links, we do not quite agree, not direct subsidies to farmers are difficult to control, the effect is difficult to grasp, not benefits directly to farmers. Thanks to the ' home appliances to the countryside ' successful experiences, farmers ' direct subsidy programmes more mature, more difficult to execute. ”
"Building materials to the countryside" would set strict access system
From a policy of interpretation can see "building materials to the countryside" policy, the basic aim is to improve the quality of life of rural residents to speed up the realization of urbanization, thus bringing the "building material" will be strict equitable access system, adhere to national standards, the Green environmental protection requirements, through the establishment of strict building product brands access system and dealer access system, the quality, qualified compliance, affordable, low-carbon-friendly building material products recommended for rural residents. For building materials product how to access an application, because "building materials to the countryside" policy has not been introduced, so no final conclusion. But from the building materials distribution Association's proposal, access product must undergo a rigorous examination and approval system, the Association preliminary considerations will establish the relevant access regime, which includes building materials products need to meet national uniform standards, for example, is developing the "green" material flow identity; building materials to the countryside products through quality inspection and so on.
Paint will include "building materials to the countryside" procurement directory?
Under the auspices of the President of the Bangladesh actual research shows the classification of construction materials, take subsidies more practical, market-driven effects will be better than the entire housing subsidies. The Association believes that paint as basic building materials, should be included in the procurement of subsidies in the directory. Meng, also from paint usage, performance, and the consumer perspective the coating into the name
Registered in the superiority, "because we expect that in the process of building materials to the countryside, paint usage is very alarming. It is larger than the cost of ceramic tile, wallpaper and more affordable, more convenient. Paint industry changes quickly, especially technology and raw materials, innovative change very quickly, if you push the countryside from the building of new technologies and products in terms of new technologies, paint a more dominant. Therefore, from the Association, we have always regarded as the basis for building materials and coatings should be selected building materials to one of the varieties of policy benefits. "Despite the current problem for coatings, paints also argue as basic building materials, should be incorporated into the countryside products directory.Architectural paint and wood coatings may be treated differently
From the central policy point of view, the architectural paint and wood coatings may be bringing in "building material" in the treatment of different policies. Served as a drafter Meng President said, "we do not advocate the inclusion in the directory of products, the more the better. Because from the policy point of view, the policy you want to play ' deflected ' role in the central financial inputs is limited to the limited input to pull as much in demand, which is the main policy makers to consider the issue. In accordance with common sense, the House was built, the internal and external decoration and furniture industry will be stimulating. Policy will consider reducing administrative costs, coatings to bid to become the basic building material. However, we do not recommend that the wood coatings are also included which, because wood coatings mainly for furniture to Accessories, furniture will pull in the policy conducted. Words from the President of the Bangladesh ", we can tell, the" building materials to the countryside, "directly complement varieties in infrastructure, clearly meet the requirements of architectural coatings, wood coatings will be pulling in the housing construction, may be treated differently.
"Building materials to the countryside" cannot be separated from their own industry promotion
Paint industry self promotion "building materials to the countryside" policy, it will undoubtedly increase the paint industry's future in the policy for the benefit of weight. For this, Meng, is very positive. HC coatings network as the coatings industry in contact Association unit, Meng, appreciate HC coatings network for policy of sensitivity and responsibility of the media. Meng, also expressed concern about the HC coatings network over the past two years has passed and feedback paint companies and sectors recommended paint into building materials to the countryside directory. Recent coating industry association has also been issued for circulation Association, it is recommended that the paint is included in the directory. Paint positive initiatives within the industry, will be the future coating on "building materials to the countryside" ride of the important contributions.
National brand and foreign brands should be treated equally
The "building materials to the countryside" policy in the implementation phase would be on national and foreign brands alike, Meng, Chairman of the answer is affirmative, it will definitely be treated equally, to give a bowl of water. Meng President stressed that, as long as the policy allows you to enter the Chinese market circulation, including joint ventures and wholly-owned foreign enterprise products, should be treated equally, not to set up trade barriers. The Chinese Government strongly opposes any form of trade protection, never like the United States in the financial crisis, developed by the United States "the purchase of goods (BuyAmerica)" trade protection provisions set up trade barriers as unilateral. The Chinese Government for many years been actively adhere to market opening policies, as long as the legitimate enterprise production meets the quality standards and environmental protection requirements of building materials, as long as the market demand, "building materials to the countryside" policy will welcome.
"Building materials to the countryside" is not a backward production capacity rebound excuses
"Building materials to the countryside" policy should not become the rebound of backward production capacity. "Building materials to the countryside" policy itself is on advanced technology, green products, low-carbon industries to encourage policy. "Building materials to the countryside" launch will contribute to eliminating backward production capacity, and help to advance the State-of-the-art technology and techniques, to promote building material product of intensive production and management. President of the words used in Bangladesh, "the policy process, to set the access system, at least including the product's quality standards, standards of safety and environmental standards. Let farmers enjoy preferential policies also able to enjoy light, healthy and environmentally friendly living and living environment, to achieve the policy objectives qiangnong huinong. Opportunity to dumping inventory backlog, low-quality raw materials and inferior product expiration date will be severely hit in policy implementation. ”
"Building materials to the countryside" policy launch schedule
Turning to the policy refinements and timetable, Meng President said that the building materials industry point of view, certainly hope that the policy of the time the sooner the better, more timely launch of the better. But we still have a correct understanding of the situation, on the one hand, the building materials industry of broad broad industry chain is very long, with complexity, from a policy of perspective, the need for a relatively long time. On the other hand, the building materials industry will be involved to the production sector, circulation department, quality standard and executive law enforcement and other authorities, policies to promote work relatively complex. The relevant departments will fully reference in home appliances and cars to the countryside policy experience, make the greatest efforts to promote policy rules promulgated and implemented.
Environmentally friendly coating to help reduce the cost of logistics forces
Turning to the coatings industry in the face of "environmentally-friendly coating" can not "environmentally-friendly logistics", you need to do a dangerous chemical transportation management solution. Meng, also as a logistics expert gives recommendations. First, in the enterprise context, in accordance with the requirements of modern logistics, reduce logistics costs. The introduction of third-party logistics enterprises, leveraging third-party logistics company advantage to consolidate resources, reduce intermediate links, reduce
Costs, achieve maximum profits. Secondly, it is recommended that the Government enforcement agencies, to paint the identification of environmental protection to conduct research to determine what kind of environmental parameters how logistics solutions. Finally, businesses and law enforcement authorities should be more exchanges, exchanges can progress."Building materials to the countryside" we ready?
Meng, believes that "building materials to the countryside" rules for the implementation of the policy will be launched, our paint companies must be prepared. As a paint manufacturing enterprises, should be recognized that policy launched in our foreign trade disruption, stimulating domestic demand of startup. Enterprises to the market, bringing to seize the "building material" to expand market share. Therefore at this time, we should intensify the promotion of enterprise, not only to raise prices. "Building materials to the countryside," the introduction of the policy will be effective in promoting urbanization strategy, dramatically accelerating the pace of construction of new countryside. Enterprises should have a long-term strategic vision for the future of China's economic growth point must be in the rural areas, rural areas will become the backbone of China's domestic market. Developing rural markets, enterprises will be the first to occupy the greatest majority of future markets.
For media, Meng, also put forward suggestions for the media to increase policy advocacy efforts to make rural residents made it clear to which offers and subsidies, subsidies. Only improve policy of transparency and publicity efforts in order to ensure the efficient implementation of policies.
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