At the beginning of 2010, we are all popular low-carbon. Low carbon home industry, and of course the boiling our cabinets or falling. So the Cabinet industry launches low carbon, green, green cabinetry; to 2 month Central 1, said to "building materials, building materials to the countryside to the countryside" policy, there are advantages and disadvantages. Cabinets and three-wire brand market possible compression, and third-line brand some panic; and finally to the May 1, wait for 1 large promotions, promotional activities were businessmen Obscura, consumers read the market will want to call someone, so did it, so unkind! in early may, the Expo to showcase Cabinet enterprise, cupboard elegant Enterprise debut World Expo, the limelight. At the end of the Shanghai International Grand Chuweizhan also. Cabinet enterprise of course can't miss this out on a great opportunity for international trains have crowded the express on international chuweizhan.
These are the 2010 cabinet industry, half-yearly event rough inventory, information about events, see below.
Keyword 1: low-carbon
【 Article summary 】 past, our production capacity scale, the pursuit of sustainable development to become a slogan. When our living standards enough to rise to the spirit of enjoying the level, luxurious villas, luxury decoration into sharp competition strength standards. Savings began to lose the virtues of the ring, then alternative concept is "mean, not rich." With the passage of time, the city waste accumulated more deterioration of the environment, global warming, natural disasters occurring frequently. Fortunately, in the worst moment, the Copenhagen Declaration to the world, a global low-carbon emission reduction is urgent, "low carbon" national movement thus pulled. Low-carbon production, low carbon, low-carbon life decoration, a completely new concept words let us on the old values of doubt.
【 Edit comments 】: very often, a completely new way of life or life concept is widely accepted that is not an easy thing, but the concept of "low carbon" so deeply rooted in the people to a healthy lifestyle is very high, and where life? life from home, from home, "first light" for winds, but also at home and not just a slogan. Need our life with behavior really put into practice.
Keyword 2: building materials to the countryside
【 Article Summary 】 Central 1, stated that a copy of the peasants as a major initiative to expand domestic demand and take effective measures to promote the building materials to the countryside, encourage qualified local farmers through various forms of support to law governing in building their own housing. "Building materials to the countryside" policy once started, will enable national 1500-2000 million, about 6000-8000 million farmers benefit. The policy implementation time provisionally scheduled for 3 years. According to initial estimates, rural residents every year for maintenance of building and housing spending nearly 5000 billion. Through the financial subsidies and other policies, such as to arouse and peasant house-building based on the original net increase 10%-15%, the annual increase domestic consumption of at least 500-600 billion.
【 Edit comments 】: building materials to the countryside policy is a good policy. On the one hand to pull the building material needs, especially the rural market in China. However, due to the rural market is immature, development is also very uneven, channel sinks to be fully taken into account a number of factors, not blind channel sink. On the other hand, the "building materials to the countryside" will promote the first-line brand sank, and the second and third line brand battle three or four levels (county town) market, and even may squeeze out some of the three-line brand market space, which causes the reshuffling of the industry.
Keyword (s) 3: the 15th International Chuweizhan, opportunity challenge
【 Article summary 】 in Shanghai World Expo comprehensive promotion of low-carbon economy philosophy, 15th International Chuweizhan 2010 may 26 also unveiled in Shanghai, low carbon, green, water-saving, energy-saving also became the highest chuweizhan awareness of key words. Discussion topic: chuweizhan kitchen and bathroom industry which opportunities and challenges facing?
2010 April 17 of the new deal for real estate property market a serious setback. According to statistical data, soufun, 18 April-30 may, 13 cities in seven cities in turnover is below the new deal before Beijing, Shenzhen, Hangzhou, Suzhou drop more than 40%. 1 May-14 June, the new deal of scope for further expansion, 13 cities of all the daily transaction level is lower than in the second half of April, Beijing, Shanghai, Guangzhou, Hangzhou, 10 cities drop more than 30%. In this context, as real estate close downstream industry, domestic kitchen industry is to be returned to the industry. The new deal, how to face the challenges and seize the opportunity to become more practical problems.
【 Edit comments 】 first national chuweizhan let kitchen enterprise should borrow will maximize the value of the brand: the past 20 years, enterprise in rapid development, has developed a regional representative of cluster effects. For example, to Optima, pianuo etc as the representative of Guangdong Department of kitchen brand based in Guangdong, the whole country; veteran Enterprise brand also known internally; to the boss, shuaikang, OU Carlo, my music, such as representatives of zhibang kitchen is originated in Jiangsu and Zhejiang enterprise area towards the country. International Chuweizhan is to show the world, brand brand value maximization of a good opportunity.
Second, the exhibition marketing brand features, and enterprise features of marketing methods, design features, etc. 2010-carbon, energy-saving, environmental protection, become the new industry standard. Is technology innovation, design innovation, functionality, innovation, usher in product upgrades.
Keyword (s) 4: 1, promotions, Obscura
【 Article summary 】 may 1st of this year's cupboard or the same old promotional Basic, although the intensity of the businesses that sell this year than 3.15. But journalists go Blue King
Regency, even House North, found cabinets showroom sihuandian at the Museum, a quiet, almost few brand banners. According to the Gold Medal of the shop said that kitchen cabinet houses while the will, but the basic no brochure, the price and the previous year is no different, but the price is the price we are dark, is not clearly identified, based on customer purchase and forces many discount discount and buy gifts.【 Edit comments 】: as before that CABI is sure to rise, from May 1 promotions, press speculation about possible after part of the Cabinet may raise prices, consumer choice carefully watching carefully.
Keyword (s) 5: World Expo
【 Article summary 】 2010 Shanghai World Expo in the final countdown, the StarCraft pageant and household industry with a bright spot. National Expo, Expo licensed products sponsorship, Expo Hall, private enterprises for the home enterprises provides new branding opportunities and marketing opportunities. Home business with an Expo attracts the public eye. Their brand of practical effect is still difficult to judge, but the active participation of enterprises so that we can see that the domestic and international furniture brand Expo dream.
Cabinet enterprise in Expo stunning debut by industry experts, leading, world champion shiboju and hundreds of media attention, 2008， Expo "-carbon smart kitchen" was crowned with the "media new kitchen", it was agreed that the Cabinet at the World Expo, the leading Chinese and world kitchen culture, consumer culture, life and culture of innovation and reform.
【 Edit comments 】 2010 Shanghai World Expo well-deserved become China and even the world. China's furniture industry also seize this opportunity, more from the "concept" and the "idea" in the break, with practical action to prove to the world that China household industry development potential. China's domestic industry are courageously toward "Expo years."
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