Home improvement store marketing materials to buy into the idea of upgrading the Internet Age.

<p> Yitang Tang ran home building materials stores, busy decoration, building materials selection, choose furniture is a grueling thing, can stay at home, home decoration design development of the comfort, building materials and furniture accessories with the program .with the proposal? .</ P> <p> reporter found that consumers fully interact with the online marketing platform is a Macalline, Phoenix city famous building materials, Oukai Long, Easy to store at home and other building materials home .competing good, focusing on cultivating the "meat and potatoes" and become another addition to traditional sales channels, strong channels. .</ P> <P> <P> <p align="center"> </ p> <center> home improvement stores to buy into the idea of building materials to upgrade the Internet Age </ center> <p> develop new channels of online marketing </ .p> <p> Zhengzhou home market experienced a fever after years of prosperity, consumers are becoming more wait and see mood, sales will not triumph, coupled with the market last year after the cause Macalline stationed in Zhengzhou, the overall adjustment and upgrading of the industry .reverberations, making the home building industry in Zhengzhou now more challenging and variable. .Who innovation, improve in time, have the opportunity to become the industry leader in the competition. .</ P> <p> and specific to the network marketing channel of innovation and breakthrough areas, there is a phenomenon worthy of attention, that is: whether it is the national chain Macalline, or local building materials company famous city of Phoenix, Oukai .Long, Easy home shopping and other building materials home, everyone's starting point difference is not large. .</ P> <p> good easy home shopping leader Pang Haitao building materials, said: "Currently, we are very optimistic about network marketing, are increasing funding in this area to see who can do it well in the future, be able to network .marketing from a concept, a slogan, developed into a true enterprise approach important marketing channel. ."</ P> <p> It is understood that, at present, including Macalline, Phoenix city famous building materials, Oukai Long, Easy home building materials, the major home stores have built their own brand .website. .As for how the traditional concept of the corporate Web site for information dissemination, and the reader into a fully interactive marketing capabilities with the marketing channels? .Each answer is not the same. .</ P> <p> Macalline global household Plaza Network Operations Officer Jin Junhui planning department said the mall will not only hold 4 to 5 times per year overall network buy, is also planning a virtual devaluation of the overall home improvement .service, consumers can go to Macalline according to the virtual design, the real home buy all the products in order to build a real home. .</ P> <p> City of Phoenix from the famous building materials not only invested heavily last year, also set up a team of more than 30 network operators, and corporate website with the concept of network marketing completely separate, not only set up a special .promote corporate culture, corporate internal information published website, also established a marketing channel to play the role of "building a network of centers in Henan." .</ P> <p> home network marketing for retail turn for the better </ p> <p> popular home network marketing, in addition to increased competition by the market, businesses eager to break through the factors, the deeper reason is that consumption .consumer attitudes and the way those who are being changed. .</ P> <p> reporters in a subsidiary by the National Retail Federation's website has recently published the results of a survey to see, "Although the global economic situation is grim, but most retailers believe the home network marketing system .for their sales turn for the better. " .</ P> <p> the item entitled "2008 Internet sales: earnings, financial situation and analysis of various channels," the survey shows that 72% of the domestic retail network of sales channels that is more suitable than the other channels, the economic .special period of downturn. .According to the survey, 81% of the home business network of sales last year were profitable, 76% of the previous year's online sales business is profitable. .Half of the businesses that relative prices in 2007 increased over 2006, of which about 36% of sales come from customers. .</ P> <p> for the survey, people have various shopping malls to acknowledge. .Building Materials City of Phoenix director of operations Joe famous East confirmed that, in fact, as early as the previous two years, some companies began to notice a strong network of marketing, but since the site was to promote the role of corporate reputation. .But now the market is different, we start to really focus on bringing Internet marketing to tap the substantial value of the investment expected to be better with fewer of the new channels. .</ P> <p> Internet marketing services still need to improve </ p> <p> although prospects were good, but it also needs to avoid the development of the misunderstanding and disadvantages. .Face of network marketing superiority and inferiority, a number of outspoken people in the industry. .</ P> <p> Macalline Zhouqi Chen, general manager of global household Square, frankly, compared to Beijing, Shanghai, Tianjin and other cities, Zhengzhou, network marketing advantage has not been clear to play, online consumer spending .habits are also to be built. .At present, Zhengzhou, some network marketing companies, most of them still in the buy, promotional information dissemination and other primary level, little interaction with consumers, sales volume is also very limited. .</ P> <p> In addition, the network marketing than traditional marketing channels, stores and other links in the service is not perfect. .</ P> <p> Another point is the credibility issue, the credibility of the current network marketing is also difficult to resolve, there may be other kinds of problems as real. .</ P> <p> and more people in the industry with respect, many companies do not have the network and effectively integrate the store, did not do publicity, so most of the companies in which consumers can enjoy the online consumer services, .do not know. .</ P> Today Recommended: fine decorated rooms hard to guarantee the quality varies Jiazhuang Ye 09 users expect to live self-pragmatic pastoral hut sun dazzling 80 MM 20 models fairy palace classic design ultra-small size of 58 square meters used Mito .room transformed into a sweet marriage room.