Strong demand under the inevitable brings strong markets in which rely on the existence of circumstances, China real estate remains strong 1, kitchen and bathroom appliances market will be able to continue to create new high.
As the "House poor" after 80 family status highlight, residents, consumers decoration standards on product design and performance requirements increase further, however, kitchen and bathroom appliances present condition is a serious product homogeneity, dramatic price war, brand management strategy is not clear, obvious characteristics of supply and demand, the asymmetry in the new year, particularly in low-carbon economy has come, how to adopt new strategies for coping with the challenges of the new round, become thoughts kitchen electrical appliances enterprises had to have a good proposition.
Energy will eventually become a prerequisite
Copenhagen climate conference forum, the Chinese Government commitment to emissions reduction 40%-45% by 2020 China's carbon dioxide emissions per unit of gross domestic product (GDP) than the decline in 2005, 40%-45%. China has in 2010 was formally established by Premier Wen Jiabao served as Director of the National Energy Board, this shows the Government's commitment to energy-saving emission reduction and steadfast. Energy saving and environmental protection will become social and enterprise development prerequisites.
Traditional appliances several years also developed through continuous and amendments to the national standard electrical manufacturing standards, while multi-channel as household appliances to the countryside policy, trade-in systems, accelerating past some energy large old product replacement. Kitchen electrical appliances product cost is natural gas, LPG and electric energy and other energy-saving products, do is imperative, low-carbon, has formed round of energy saving and environmental protection in the revolution!
Look for the most innovative or direct mode
Appearance of innovation or to become the most direct way of innovation kitchen electrical appliances. Product homogeneity, performance has become more of a determining factor in price, depending on the unique appearance of win to consumers.
Kitchen and bathroom appliances has always given people the impression of "steel", whether it is a high density of stainless steel or steel, or glass panel, which gives a neat while slightly rigid foot. How will these cold things gently beautiful art, to bring modern kitchen fashion, this is the ' pursuit of after is also thinking of the needs of manufacturers.
Smart technology for development
Cooking appliances-intelligent has made many consumers feel their portability, how to make the kitchen and bathroom appliances also has a "head"? use the stove can also make an appointment to cooking, this also became manufacturers willing to research and development issues.
Edge cooking while listening to music or watching videos, listening to music while taking a bath or watch the video, kitchen electrical appliances product of multimedia-of these is not new, the technology application can seek a greater breakthroughs or more attractive to consumers interested in?
Brand management strategy unchanged
Kitchen and bathroom appliances profit space fosters industry booming, but brand operation but not many manufacturers, most of them stay in the wipe OEM or edge area, there are some brand awareness of enterprises, in the interests of, also seem uncertain.
Integrated environmental focus still need improvement
Integrated environmental protection stove has small size, powerful features, although the market soon, but in the vicinity of Jiangsu and Zhejiang, etc., market scale, a set before cooking in some stores still seem a bit short of demand.
So integrated kitchen of concentrated production base of Zhejiang shengzhou, mostly from the original in the clothing industry lines come do kitchen electrical appliances, brings the technology was not ready, use often occur with exhaust is not good, clean tough problems, give consumers don't see the use in use, thus enhancing product performance and development as the key enterprise had to face.
Energy-saving and environment-friendly water heater status
Gas, heat, hot water, as soon as possible, solar energy, heat pumps ... , A series of water heater name confusing, although a wide range of consumers of metrics or firm, according to statistics, solar energy, heat pump water heater because of its take environmental protection and energy saving routes, gradually become popular in the market.
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