Promtion campaign stop home appliances prices stabilized spring still face pressure

Make up the Lantern Festival, from household appliances chain stores of information feedback, from today (February 10, 2009), Festival of promotional measures will come to an end, and most electrical appliances product sales are entering a period of relative quiet, prices will gradually become stable. Stores, flat-panel TV for household electrical appliances prices rise 10 percent. But the analysis finds that spring home appliance sales still faces more pressure, the market is still too early to pick up.

"After the Spring Festival lantern over sales measures is to come to an end. "GOME and suning's responsible person shall make, in the case of a representation. Guangzhou suning Marketing Director Gu Wei on us that, in the market performance of the more eye-catching is the 3 c products, this is because the market will celebrate the opening of the peak consumption of students, and 3 c products normally during this season to enter the product renewal period, the price of inputs will be relatively large. Guangzhou GOME General Manager clusters is forecast, apart from some yingji 3C and most other products, household electrical appliances will be entering a period of relative quiet, price is not too large fluctuations.

"Will face very serious spring"

For all along to the price impact sales of household electrical appliances market, will this time prices stabilized and make sales trapped? Palle consulting Senior Director team restart on reporter analysis finds that consumers on the household appliance market is very sensitive to price, the price once the stabilisation, sales certainly affected, while the short term, in addition to the price, it seems out of other more effective ways to stimulate consumption, manufacturers and businessmen, will face a very serious in the spring.

CITIC Securities appliance industry analyst Alice Wu, pointed out that, from the data view, the home appliance industry domestic, export revenue growth continues at low, sales is also still in the doldrums, Hu Alice expected white goods sales slump will continue until the middle of this year.

But black electric market performance could be, for the month of November last year in the price of LCD TV sales are stimulated by reproducing the explosively growing 186%. 12 month TV market performance still eye-catching, Hu Alice believes that the Panel prices have fallen to weaken the ability of foreign brand price reduction, improved domestic enterprises competitive environment.