The rise of the female consumer forces gradually home material enterprises to cope with the new "questions"

With the approach of the international women's day 8 March, many businesses have demonstrated for the posture, but in recent years the female consumer ability that allows businesses to rise gradually began to look feminine product promotion. Coupled with the women in the family environment increasingly play the role of policy makers, consumers are gradually added to the home building materials market forces. The rise of the female consumers, but also for home building materials enterprises in business bring to market new "questions".

Women, the rapid rise of consumer power

According to the information shown in the past twenty years, the United States women's earnings have increased by 63%, while men income remained unchanged (+ 0.6%). In 55% of women in the United States domestic revenue gross family income of half or more. In addition, because women in education, this growth also in acceleration.

The data show that women in the United States, holds 80% of consumer spending, which accounts for the national GDP of 2/3. It was my third time the census statistics, women accounted for China's population of 48.7%, of which the spending power of strong, have a greater impact on the consumption of 20-50 years old and young women, accounting for about 21% of the total population. At the same time, a survey has shown that consumer behaviour in the family, women often serves as the family's "Chief Procurement Officer" role. Especially in home building materials such as consumer goods, and other links, is the leading role by the wife.

The rise of the female consumer forces gradually home material enterprises to cope with the new "questions"

It was my third time the census statistics, women accounted for China's population of 48.7%, with strong purchasing power, the impact on the consumption of large 20-50 years old and young women, accounting for about 21% of the total population. At the same time, a survey has shown that women not only individual purchaser of consumer goods, and also the vast number of children, the elderly, men's accessories, home building materials supplies purchase decision makers.

Female consumers pay more attention to the product after-sale

Women in the consumer process for high-priced merchandise, durable goods, in addition to its product quality, price, and other objective factors, especially for the after-sales service is also of particular importance attaches to the quality and level of after-sales service, if not good after sales guarantee measures as products, female consumers generally do not want to buy. For home building materials product selection, quality, price and product availability as more female consumers ' concerns.

Female home material product by market

In recent years, for women the home material products and styles. From the increasing number of female furniture, to cater to the female consumer paint product launches, to specifically for women to create tiles, etc., can be seen in business-to-grasp female consumers this marketing point determination and let our future market expectations of female marketing.