Building materials to the countryside and lift 100 billion commercial tidal influence all eyes at home business

Starting from the second half of 2009, China's building materials industry gradually to the countryside, following home appliances and cars to the countryside after 2010, the Central "a," and "building materials to the countryside" major initiatives to support and encourage farmers to law governing building owner-occupied housing. "Building materials to the countryside" is a newly developed rural consumption, whether rural housing improvement or rebuilding needs a lot of building materials, consumption of huge room will also help to improve people's livelihood, home businesses, more than a century of hard to meet the enormous business opportunities. soufu

Billion building materials to lift the commercial tidal home business affects all sectors concerned about eye

But as before, such as household appliances to the countryside in a series of policy, building materials to the countryside also has some inevitable contradictions and problems, domestic enterprises to the countryside of the first step to take is affecting all sectors of concern. soufun

Year of building materials to the countryside and lift 100 billion commercial tidal

As the two approaches, the recent market hot words "building materials to the countryside" and a lot more heated discussions, concerns were of the view that "building materials to the countryside" should serve as the focus of the two topics in the agenda. soufun

In fact, as early as during the last year, it already has a representative lift "building materials to the countryside". Foshan chenyunxian Mayor from Foshan local "two transition a reengineering" point of view, the proposed extension and farmers ' lives by bringing the range of industrial products, ceramics, coatings for building materials and furniture, textiles, clothing, etc. soufun

Early this year, to support a peasants as a major initiative to expand domestic demand, "building materials to the countryside" came into being. soufun

Billion building materials to paint enterprises are you ready? soufun

According to statistical data, from 2000 to 2006, the average new home in rural area of 7.09 million square meters, on this basis, in accordance with the rural building cost 1000 Yuan/square meters to measure the annual rural "real estate" market will be able to directly promote 7000 billion building materials demand. Furthermore, these requirements are derived from farmers and consciously spontaneous build, if you have the corresponding subsidy policies, housing, housing demand will be further amplified. soufun

The attractiveness of the unprecedented opportunities for feast, a specific programme has not yet been handed down, household sector has absorbed. As the "building materials to the countryside," the main industry, ceramics, doors and Windows, bathroom business early on began planning the layout of the three-line market, increase channel sinks, targeting rural market analysis, positioning is also carried out in full swing. soufun

In contrast to the "home appliances to the countryside" and "auto", the countryside and farmers live and work are closely linked to the countryside of the "building material" more touches the community stimulated nerves. Enterprises and manufacturers are already rolling, a new round of Guild Wars is about to pull off the market, regardless of whether or not to implement a hundred billion legend, this tide sweeping industry business, nobody wants to be. soufun

Fix peasant needs or solve deliverability pressure soufun

Home appliances to the countryside since there are still many problems criticized, where the countryside products quality problem is more worrying. Home appliances, the automobile to the countryside still have clear branding and pricing, at least to the countryside of subsidies, but building materials product variety, pricing, there are different quality grades, shoddy phenomenon is common, building materials manufacturer generally overcapacity let this problem even more complex. soufun

"The original intention of building materials to the countryside" was to improve the housing conditions of farmers, to solve the problem of survival needs, but rural consumption and market realities so that high quality, brand good enterprise somewhat "explains," this backward production capacity to exploit. Many people worry that the building materials to the countryside measures, to a certain extent, pulling on the building materials industry of new demand will help ease the building product excess pressure to eliminate backward production capacity, the more likely to encourage manufacturers to put behind building materials product "throw" to the countryside. soufun

Huge market hysteria that will let "the original intention of building materials to the countryside" lost? how to guarantee the product quality and the countryside?, China building materials distribution Association, on the one hand, the threshold to be set on the product, on the other hand the dealer also need to have the "access system". Promote new building in popularity of the countryside is imperative. soufun

Building materials to the countryside of subsidies has become the largest suspense. Prior to introduction of home appliances to the countryside and the car to subsidies have raised all kinds of discussion, questioning its existence Maoni's voice. Many experts believe that bringing the "building material" to truly benefiting the subsidies should be transparent to the public directly to farmers, while non-manufacturers and distributors. soufun

Direct to farmers to purchase building materials product sales invoices to cash benefits, the benefit of farmers will increase, the large building material dealers need to base areas laid down by the sales network, otherwise the pains, it will be difficult to cross the local place protective barrier. In addition, the large building material suppliers through price competition to obtain the rural market pressures increase, the product quality will become more important factors to success. soufun

Short-sighted to address rural realities can be fatal to win soufun

Affected by the city upon

Vindication of driving, as well as national good policy support, in recent years, the living standards of rural people are getting higher and higher, the housing reconstruction, renovation, decoration frequency also has increased significantly. This "building materials to the countryside" major measures even more visible in the prospects of rural markets.

But the eyes of a bustling also merely, rural market reality really capable of handling such fanaticism and soufun agitation?

Consumer attitudes more traditional, transport links difficult, fake and shoddy products, sells store small dot small, after-sales service is not perfect and so real problems lie in front of the enterprise. If you only see the beautiful rural markets, don't see the market gaps, to the road will go far.

Full understanding of the expanding rural markets and disadvantages faced by the rural market situation to understand, and become important challenges facing enterprises. In rural markets, building materials products has always been to low-end brand, durable, low-cost is the primary indicator of farmers to buy, with rural development and the improvement of living standards, environmental protection, health has become the new objective requirements. soufun

On enterprises, particularly in high-end brand, whether on the basis of this reality adjust product and strategy, is the battle of the countryside. Only adjust their product structure, discard some flashy gimmicks and packaging, production of some quality marketable products, while keeping the network shop to a wide range of building and town market, more intensive, more flexible Terminal sales channels, we can really win the rural market this huge "cake". soufun