Monday, December 13, 2010
New Year embattled home improvement business home improvement service mention of the "one-stop".
<p> "to the financial crisis, no one could escape, but, although we can not change direction, but we can try pulling the sails! ."Year of the Ox have a bull market? .For the home improvement market prospects in the coming year, Deputy Secretary-General Sun Dongming Decoration Association of Henan Province with a very vivid metaphor to express his expectations. .</ P> <P> <P> <p> how to train well, "Strength", create its own characteristics, in the fierce competition to do "easily"? .Every home improvement company's overall strength will usher in the Year of the Ox in a final test. .</ P> <p align="center"> </ p> <p> ● New Year Enterprise embattled </ p> <p> as in previous years, the turn of the year, should be completed for most home improvement companies throughout the year exceeded target ., a grand celebration when the mouth. .However, sales of inventory in 2008, many of the performance of the company to complete half of 2007 has become a common phenomenon. .</ P> <p> According to industry estimates, compared with previous years, the property market last year, the general decline in overall sales by 30% to 40%, some even as much as half. ."This figure also applies to this year's home improvement market, and some small companies or even a loss. ."A home improvement company of anonymity, said executives complained to reporters, for example, in the past eleven, New Year, all building materials, home improvement, promotion of the lively scene competing store, but this point of view, our promotional efforts .Although no less than in previous years, but market feedback is very calm, even a little lonely. .Less popular, uncertainty, all of a sudden did not let the business of "lung power", such as Chinese New Year holiday early spring say. .</ P> <p> reporter learned from the many companies, this year's annual leave came earlier than in previous years, a long time. .As the Spring Festival after the "start" time, is also a long night. .</ P> <p> However, with the market after the Spring Festival, said most companies are still the first half of the market is still not very optimistic about the need to combat readiness. ."Competition between brands will be more intense, individual companies need to maximize the initiative and actively respond to market challenges, win opportunity for development. ."Extraordinary decorative bears from the marketing department, said Hui. .</ P> <p> ● service marketing should be consumer demand and changes </ p> <p> However, many of the 2009, some "conspiracy" of the company did not complete in a "dormant" state, not .little early to start thinking about home improvement this year, the boss of the business ideas and competitive strategy. .Among them, the "service" upgrade is favored by many companies competing initiatives. .</ P> <p> Beijing Zhang Xiaodong, head of a good home time revealed that in 2009, a good home decorating plan introduced a series of new measures to close services, from pre-sales, sale, sale and service model to form a complete and .extension of the service. ."We plan to prompt message with a warm, caring home small gifts, timely maintenance and repair services to enhance customer details such as happiness, improve our quality of service, enhance brand gold." .</ P> <p> Wang Chuangang Beijing Strong, general manager, said: "In 2009, we will take the lead in Zhengzhou to create and promote the home improvement market, 'Benchmarking Project', from the brand image, process quality, quality, management .services to enhance the implementation of other aspects of creating the brand image. ."For example, the implementation of" benchmarking projects ", the real innovation decoration will be the first to start the image from the project site, the site to treat the environment as a brand image and do a variety of customized on-site specification, actual consumers to record .decoration decoration site, you can see will not be dusty, cluttered site, but the workers uniform standard operating. .</ P> <p> fight in the service as there are many home improvement company, for example, Tianwei decoration will implemented the customer the whole process of home renovation burn disk, customer acceptance of the materials, technology, engineering quality .supervision. .</ P> <p> clear whether the sun after-sales service, standardization, and so can ensure the quality of service issues, home improvement company has become the focal point to enhance their brand image. .</ P> <p> ● home improvement services, mention of the "one-stop" </ p> <p> people on the "one-stop" is no stranger to building materials store shopping, "one-stop & rdquo .;, eat, drink shopping mall "one-stop" home improvement experience the museum "one-stop" and other words have become businessmen who enthusiastically participated in the marketing tool for many years. .However, talking about the future direction of home improvement market, "one stop" the industry was again mentioned. .</ P> <p> we all know, now, people decorating the house, no longer need to purchase their own traveling all decoration materials, home improvement companies have a lot of building materials have the hall, for our customers. ."The so-called home improvement in the future 'one-stop', not just the election materials, design, decoration of consumers do not have to worry about, even after the furniture, soft furnishings no longer need to purchase their own people. .But by the home improvement company, with a unified design. .People will be a rough key to the room after the home improvement company, just the last direct placement on it. ."Wang Chuangang said. .</ P> <p> It is understood that the current renovation market in Beijing, Beijing Strong, Dongyirisheng has pursued this new fitting model. .However, the market is still a blank in Zhengzhou. .Many home improvement company that since 2009, this "one-stop" service is expected to become a fitting home improvement companies competing for consumers, "eyeball" the new hot spot. .</ P> <p> ● doomed to simple home improvement popular </ p> <p> late last year to work in a well-known enterprises in Zhengzhou city of Sha Li Hau Road bought a small apartment, just completed renovation to stay .He was taken by simple style. ."Mortgage payments every month, can not waste, must be simple act. ."Mr Lee said 29-year-old house small size, the room will seem too complicated installation smaller. .In addition, the usually busy working, simple time-saving renovation. .And, he also likes minimalist style. .</ P> <p> Lee said many of his colleagues and friends around me are taking advantage of a recent copy of the one end of the property market downturn, bought a house, we invariably produced in paperback decoration ideas, more likely in the future .In the soft furnishings more efforts on. .</ P> <p> reporter has interviewed several different occupations, different salaries, the owners of different family situations, mostly in their renovation budget of 40,000 to 100,000 yuan, also known as stripped-down price. .Softcover they choose nothing less than the following six reasons: benefits to save money, save time and worry is not troublesome, space limitations, consistent with their own taste, difficult to reach a compromise under selection, not easy to date. .</ P> <p> is worth mentioning that all of these respondents have a college education, the purchase of the house are in the medium and high grade, this population is currently the main buyers and home improvement consumer groups .. .</ P> <p> ● New Year designer of choice "charge" </ p> <p> 2009 年, 3G communications technology will completely from the backstage. .As the prevalence of mobile phone only as a mere two years, does not take too long, we get used to this application: home before the show a few mobile phones, home air-conditioning will begin to work the room & ldquo .; warm "or cool down, and then go to rice cookers and other appliances via mobile phones to work, entered the house can enjoy delicious food ... ... </ p> <p> sounds of these wonderful ideas .very far away, in fact within reach. .In order to achieve these ideas, how to lay lines? .How to design the kitchen ... ... home improvement industry faced greater challenges. .</ P> <p> the same time, consumers are becoming increasingly aesthetic standards, requiring more "harsh", Home designer must constantly charged with the times and keep awareness of cutting-edge of progress, can we lead .trend, and remain invincible. .</ P> <p> challenge means opportunity to the veterans home improvement company has a keen insight. ."To build the core competitiveness of enterprises, personnel training should be difficult! .The Board decided to squeeze money, increase senior management and technical personnel training costs. ."Nest decoration in the United States in 2008, Chairman Feng Qiya a blog, the reporter saw such strong words. .</ P> <p> 1 6, led by the general manager of Sun Lei, the United States a dozen home improvement nest designer decorated the end of a 9-day France, Italy trip. .Paris Opera House, Versailles Palace, the magnificent Roman Arena ... ... to the United States and Europe, nest building designers mind a great shock, but will also bring endless inspiration. .</ P> <p> 2009, the "Charge Kit" will be most welcome gift decoration designers. .The home improvement can make the designer's "full power" is another home improvement questions facing enterprises. .</ P> <p> ● Open the home improvement industry consolidation era </ p> <p> early last year, Henan, decorated in earth Group invested more than 1,000 million building built in the East area of 1.5 million square meters of "land DreamWorks" .the establishment of the different styles of 1:1 home exhibition, so that the Central Plains of consumers honestly felt the "experiential home improvement" charm. .</ P> <p> Earlier this year, 500 companies in the world, one of Europe's largest distributor of building materials group Saint-Gobain of France, after a joint venture, Shenzhen, Wuhan, Ya-Ting has also opened a large-scale US-Chung Nga Court Building .stores, home improvement ideas and then ready to build industrial park. .</ P> <p> year later, just like yesterday. .Clear strategic objectives, similar to the move, the Central Plains of the home improvement business inspired. .After years of accumulation of liquidity in the home improvement company will attempt to broaden their market channels, improve the status of the industry to improve the ability to resist risks, the creation of their own large-scale one-stop service "mall" to the monopoly of traditional home building materials mall .challenge the status. .</ P> <p> market will not sympathize with the weak, "survival of the fittest" is the eternal law. .After the baptism of the financial crisis, the pattern of home improvement industry is facing a major adjustment, industry concentration will be further enhanced, shuffle is inevitable, part of the "internal strength" and not a small home-improvement chain tension capital enterprises will gradually lose market will eventually be .eliminated or forced restructuring. .</ P> <p> 2009, the home improvement industry consolidation is imperative. .How to be a successful "who left", is facing businesses and a home improvement questions. .</ P> Today Recommended: fine decorated rooms hard to guarantee the quality varies Jiazhuang Ye 09 users expect to live self-pragmatic pastoral hut sun dazzling 80 MM 20 models fairy palace classic design ultra-small size of 58 square meters used Mito .room transformed into a sweet marriage room.
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