In China's electronic newspaper sponsored 2009 China electric water heater trend Forum on the occasion, reporter interviewed various electric water heater manufacturers within the workplace, employment concern for in-depth reporting.
Officials from Haier water heater
2009 target sales volume increased by 30%
2009 on the Haier water heater, facing a large market opportunity. At first, the secondary market, water heater's tenure has just reached 70%, which have promoted space. In addition, a few years ago the first electric water heater's old users to renewal time, this part of the consumer demand is a, Haier's incremental secondary market. In addition, for third and fourth grade market, Haier electric water heater and gas water heater has a total of 30 models successful home appliances to the countryside project and become the successful model most water heaters brand, Haier is a very good market opportunities. In 2009 we set a target of 30% of growth.
Current market sold Haier electric water heater has nearly a hundred, from 5-200 l, from the volume to the floor type, from machine control to the line control, remote control, you can meet the various needs of users. And our newly launched and enjoy series, is a traditional water heater. It completely reverse the traditional water heater in the consumers mind bulky, not aesthetic impression, instead of fashion, the young brand new feel.
In security, since 2003 Haier production all-electric water heaters are equipped with anti electric wall patent technology, this patented technology has risen to national standards, then become international standards. At present the vast majority of Haier electric water heaters have reached the level of energy efficiency ratings, in accordance with national standards, the level of energy efficiency standards and hot water output rate is 70%, 24-hour heat energy coefficient is 0.6, Haier products are at the level of energy efficiency is far higher than that of the standard, hot water output rate up to 90%. Our goal is to eliminate the three levels of energy efficiency products, expand the level of energy efficiency products, continue to enhance the Haier electric water heater for energy performance.
Haier has always attached great importance to energy saving, and has introduced energy saving technology and energy-saving products. In 2006, GB/T20289 implementation, Haier has begun research on energy-saving performance boost, so in this regard, Haier water heater has a solid foundation. In the national implementation of the water heater efficiency system requirements published, Haier positive response, energy-saving products to further improve performance.
2009 heater brand concentration will be higher, lack of strength of the brand is bound to face the harsh reality is eliminated; Similarly, the first-line brand competition will also be intensified, especially in the high-end market share race will become more intense.
The beauty of the whole kitchen Division Vice President Xu fengren
Preemption countryside electric water heater market
Taking into account the use of electric water heater in the rural areas of the environment, water quality, the beauty of from electricity, energy, transport and human aspects, is not a complete copy of the existing water heater products, but rather on the basis of existing products for technical upgrades to meet the user's use in rural areas. In the water, we adopt independent outfall and removable shower design, easy to clean the tank and the impurities in the water. In electricity environment for some rural no grounding or grounding unreliable, all household appliances to the countryside products using non-electric wall design, truly achieves even because environmental concerns also charged, guarantee users bath safety. In energy saving, energy-saving products to the countryside, are secondary energy saving. Considered part of the user from the County Road, all packaging conforms to three-level traffic requirements, and inspection of Foshan technical supervision Bureau. At Humanized design, to prevent indoor moisture and moisture, prevent cockroaches and other drilling water heater, research engineer engineering changes will be except by installing cover and increase of aluminosilicate fibres and other measures to achieve the three design. This beautiful home appliances to the countryside of electric water heater products all bid, is benefiting from the realities of rural market, targeted to meet consumer demand.
Water heater products to the countryside on logistics is a huge challenge, the beauty of electric water heater in the country with 5 regional logistics warehouse and 50 distribution center, the nation's 38 sales company is established in more than 60 distribution center. High standard of storage configurations, a specialized logistics business operations, advanced plan marketing system, efficient logistics processes guarantees a beautiful water heater efficient logistics capabilities.
At the same time beautiful water heater on the logistics of holistic monitoring, on a system, such as the loader to ensure error checking machine level minimal state. In the face of the town market, beautiful water heater on the channels of delivery vehicles and towns, quality make a series of mandatory, guarantees the product to the highest possible speed, to the factory State reaches the consumer's home.
Beautiful water heater through products, channels, services, and promotion strategies, and other multidimensional competition, play system competitiveness, preemption countryside electric water heaters more than 20 per cent market share.
Press spokesman for the taller macro water heater
For the rural market specialized custom products
In the market, this macro water heater products will be based on the theme of energy conservation and environmental protection. At first, the secondary market, we will be based on consumer demand, promote the launch of new products, more energy-saving, environmental protection and comfort products. In the third and fourth level market according to audience characteristics, macro specifically for the rural market customize a large number of gas water heater and water heater products, including household appliances to the countryside products including gas water heater and a range of electric water heater, all energy saving products. Macro is now fully implemented standards of energy efficiency of electric water heaters, electric water heater products meet energy efficiency identifies the listing requirements, paste ID is already in the full implementation of the provisions of the days.
We have been committed to providing consumers with high technology content and more user-friendly features of the product. Such as the upcoming Central hot water system water preheating technology guarantee fast, comfortable, stable, heating device, preheating equipment, piping, and water points form a dynamic circuit, the formation of the circulating water, reduce the amount of time to wait for hot water bath, basic met i.e. open the hot water demand of the user.
Thousands of families
Le current electric water heater products mainly to electric storage water heater. From the current market demand, the mainstream segment increasing capacity from 40 up to 60-100 litres. We expect this year's market leading product prices in the $ 700-$ 1000 foundations continue to improve. Previously users generally put safety and price in the purchase, the first thing to do, now users purchase price toward higher psychological.Aucma commercial company Deputy General Manager Li Shao-macro
Energy-saving products need to focus on price/performance
Electric water heater is a semi-finished product, so the installation link is important, in order to guarantee the product installation standards to prevent security breaches, we advance to dealers and agents were trained, particularly in combination with the industry standard for the installation, the installation workers for examination, must be certificates. Additionally, for some installation conditions are not fulfilled by the user, we also try to help users to household electricity supply transformation of the environment to ensure safe use of the user.
In energy conservation, we strictly follow the heater's national energy efficiency standards for production, or even require products to higher than the national standard, to reflect the product's energy saving features. We take into account energy and manufacturing costs, product price emphasized, so at present the company's main product energy efficiency focused on three levels and secondary level. In addition, the company also continues to increase the level of energy-efficient product development efforts.
Currently in storage-type electric water heater, fast electric water heater, water heater three product line we have the layout, particularly this year for fast input of water heater products. At present, our company electric storage heaters accounted for more than 70%, hot-water heater 20%, water heater 10%.
The heaters in the past two years has been rapid development, with more than 300 enterprises to market with various grades of nearly one million units, i.e. heaters products, many of the original do electric oven and other products of small household electrical appliance enterprises have entered the market of gold, causing the cohabitation of products currently on the market. This product for high power, high current stringent demands, in order to guarantee the quality of the product, we hope that the authorities as soon as possible the relevant safety standards in order to purify the market environment.
Faro force heater national marketing director Wu Wei-wing
For household appliances to the countryside development County network
Faro force has always attached great importance to the three or four-stage market network development, particularly in the household appliances to the countryside after the tender, particularly through multiple distribution models built for the rural market sales network system, to ensure that farmers friends buy quality at excellent Faro force products, which include both the original energy radiation to three or four-stage market dealer network, designed specifically for home appliances to the countryside development of distribution network at the county level.
Due to the relatively dispersed rural markets, services relative to the urban market more difficult. Home appliances to the countryside project logistics issues for all participating companies are significant challenges. For Faro force companies, on the one hand, we have established in the center of the city centre to enhance working capital library, on the other hand our logistics efficiency through agents and distributors reasonable household appliances to the countryside products profit to ensure the smooth arrival of rural products market in every corner.
For this year's electric water heater products of fashion trends, we believe that this year the main price segment of the market will be mainly in the 1300-1600 Yuan, the price of the product whether it is functional, prices or price/performance ratio has a considerable advantage. At present, the market leading capacity segment to 50 l-60 l, with a further increase in consumer demand, electric water heater in the larger capacity segments.
Faro force water heater has security as first element, our technology is in Europe for many years and have proven experience of the "ESS security early warning system", is proved to have been fully proven, is also very safe.
A.O. Smith water heater Ding Wei, General Manager, China district
Providing consumers with hot water solutions
A.O. Smith relative good sales last year, an increase of 30%. A.O. Smith marketing will also continue to primary and secondary market, and then to the third market, take the market strategy of the project. In product, A.O. Smith this year mainly to electric water heater products.
I believe that consumers are not concerned about enterprise product technology implementations, and is more concerned with the hot water solutions meet the needs of its hot water. A.O. Smith has always emphasized on customer's demand, but also feel a survey on consumer demand, now is how lets research to get a real depth.
Consumer demand for water heater basic including security, energy, beauty, A.O. Smith's all products must meet these requirements, it is able to survive in the long term basis. But different consumers have different individual requirements, we will meet the basic needs of consumers, based on the depth of mining consumer demand, targeted for product development.
Energy efficiency design, A.O. Smith does not meet the national standard of design. We believe that the products meet national energy efficiency standards are A.O. Smith products of basic requirements, and our products to exceed the national standard.
Energy saving is the general trend of development of the industry, and also the A.O. Smith over the years the main ideas of product development, A.O. Smith has put energy efficiency indicators deemed important internal control indicators. In 1998, A.O. Smith factory's first product, was very bad, because the same l-bit products, A.O. Smith's products than other brands rough round, consumers too bulky. This is because A.O. Smith design 38 mm thickness of insulation layer product at a time when most brand of insulation in about 11 mm. Now, with the increasing consumer awareness of energy saving, A.O. Smith this thick foam layer products has become a unique selling point. Until now we all adhere to the
In the Chinese market all products are made from 38 mm foam layer design.A.O. Smith after entry into the Chinese market, consumer demand for the product appearance, appearance in product research and development efforts on the increase, and therefore get United States headquarters of the "China Team put the water heater does a romantic" of evaluation.
Million and water heater product manager Wu Wenguang
Pay attention to energy saving and safety products
Million this year and the heater remains to round barrel-type electric storage products, focused marketing resources in South China, central China and North China. In security, 000 and products in total safety performance on all conform to national standards require, 000 and electric water heater products have external anti electric wall and three-pole disconnect protection Gates two structures, two ways have been able to meet the security requirements. In addition, 000 and electric water heaters use hydro isolation heating eliminate water contact, ELV separation protection heating circuit and control circuit left, anti-ganshao protection, over-temperature protection and other protective measures, all aspects of guarantee product safety.
Currently million and electric water heater minimum energy efficiency levels can be achieved, the highest possible energy level, of which more than 70% of products to meet the above-level energy efficiency. Million and the company has been studying how to make products more energy efficient, largely through the improvement of the product structure to improve the energy efficiency rating.
Million and that this year the main electric water heater industry price segment will still be in the $ 700 $, ~ 1000 and more than likely to improve. For the following reasons: first, the current economic environment is still not optimistic, although the Government has introduced a series of measures to stimulate consumption, but need a process to see the effects; Secondly, the household appliances to the countryside will stimulate rural market purchasing power and low-end models will increase sales ratio; third, although raw material prices decline compared to last year, but countries on energy efficiency requirements of levels of products and raw materials for the decline has been offset by the space, the actual cost of the product when compared to last year did not reduce or even increased. Therefore, the actual sales price of the product will not be a float.
Currently million and in the water heater products only electric storage water heater. For a new water heater market, 000 and that, although such products to meet consumer needs, but part is limited to our electricity environment status quo. In addition, the existing water heater of the water discharge is low, generally only 5-6 l, can not meet user needs, the future bathed prospects would be greatly restricted. Million and do not consider this kind of product planning.
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