Nowadays, due to the kitchen and bathroom appliances enterprises did not participate in home appliances to the countryside activities, had to squeeze in one, the second line of argument in the market, and beaten on the rural market needs of the market of kitchen appliances.
Clean kitchen electrical appliances in popularity
Not long ago, journalist at banfu, henglan town district interviews found that cooking, cleaning of kitchen and bathroom appliances have become the local rural families further to TV after the first purchase. Many rural families have purchased gas stove, and purchased a gas stove's family, not yet purchased the family has seen the gas burner and the advantages of easy cleaning, mostly expressed an intention to buy.
In addition to farmers are the main force of the rural kitchen revolution, in suburban living outside working families is a rural household consumption of big power, many migrant workers in Zhongshan "settle down" the first thing is to build a kitchen, buy cheap gas stove, kitchen and bathroom appliances.
In the town district rural market offering electric company of Mr. Hu told reporters that the annual Spring Festival before and after the Spring Festival migrant to Zhongshan looking for a job, is a color TV and cooking appliances sales peak, up to a day when he sold over 30 servers.
Rural market is flooded with other brand
Rural market kitchen electric appliances product of huge market space, squeezing the brutal competition in the city of kitchen and bathroom appliances enterprises, is a good opportunity, but journalists visited the rural market, see mostly some unknown three or four line brand name products and not only quality difficult to ensure that there are a variety of security risks. Some products are not only not flame protection installations, the product material is also very time, energy efficiency is very low.
In Zhang Jia bian, people, triangle, Suburban zone, reporters saw many migrant families and local rural families, purchase of fuel gas stove is the third and fourth lines branded products, or have never heard of the brand of product. In Hu's shop, reporters see also to other brand products. He told reporters that he was also selling some brands, but due to price and sell your, well, so I slowly giving up.
Huadi Zhongshan District Manager Wu Jian told reporters that they also saw the great potential of rural market has been opened in the city's 20 upwards, but just can't drill into some relatively backward town district rural markets. So many rural markets or blank spot for them.
The opportunity should be seized to the countryside
There are professional analysis is of the view that a line of kitchen appliance brand in the absence of rural markets, there are three reasons. A rural market consumption habits in primacy which cheap prices, farmers would buy which, while first-line brand positioning is a high-end, so the target consumer group Basic is concentrated in consumption levels are higher in large and medium-sized cities; the second is a brand in order to establish their brand image, its sales base relies on electrical appliances chain stores; the third is a brand of product structure with three or four-stage market product structure, the former is fastidious beautiful, generous, technology, performance and quality, while the latter skills-oriented.
There is kitchen electrical appliances business people call, along with the improvement of rural consumer income and lifestyle changes, especially in a country home appliances to the countryside activities, rural household appliance market space is already quite clear, expanding the rural market has become a household electrical appliance industry in the current global financial crisis of an important way out. In this case, States should also provide for kitchen and bathroom appliances enterprises developing rural market opportunities that only allow farmers to purchase kitchen and bathroom appliances also enjoy financial subsidies, they will be more safer kitchen electrical service.
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