2010 Spring Festival evening show of the year of the Tiger is a term from the controversial party, ubiquitous advertising information to produce a feeling of disgust. When the sought-after Zhao benshan's essay on stage, but once again the advertising information to the audience, are disappointing. This eye-catching ad wars behind, attracted people from all walks of life on the Spring Festival evening implantation ads with some of the evaluation.
The Spring Festival evening show ad wars, the furniture industry "eye" in which the eye furniture to approx. 50 million price, respectively launched the "Spring Festival evening show moment hinges" said on the eve of the Spring Festival evening before 8 minutes of advertising breaks, a CCTV Spring Festival period, three sets of eight sets of "seven tianle" advertising slots, as well as a winter Olympic gold advertising project. And in the Spring Festival evening show sketch the word thing ". This big advertising investment that we had to "eye" of the financial resources, but this had questioned whether advertising investment way for enterprises to reap the expected effect is becoming a great question.
Some think of home building materials enterprises
Today, the placement of advertising has become the film productions in the norm. Globally, implantable advertising revenues are also very impressive. Data show that from 1999, global implantable advertising market almost 16% annual growth rate is expected to reach us $ 14 billion this year. One side is the advertising market of emerging, one side is the community, and mixed with a lot of abuse.
To date, around the globe are not implanted advertising established a relatively mature value evaluation system, because the placement of the advertisement itself determines its characteristics into effect is difficult to forecast. Placement of advertisements in the final analysis is a way of penetrating the type of advertising, through subtle ways to promote products or services. But if by straightforward manner communicated to consumers, then ultimately loses implantable advertising means.
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