"Brand value is not a technical contribution, should bear more responsibility. "Luo zijian Chairman is the interpretation of the value of a brand. 5 March, the "energy-saving Superman" renowned industry energy-saving kitchen of Superman in the Diaoyutai State Guesthouse Beijing Hu Jun agency Superman was organized in energy-saving kitchen image representative press conference at the start of the "energy-saving China, Superman in action" national low-carbon public plan. The popular "low carbon" craze, Superman is energy-saving kitchen as a gimmick or have low-carbon into the brand's core values?, Guangzhou hunting home network recently interviewed Zhongshan Superman electric Chairman Mr. Luo subkey, the following is a detailed graphic reports.
Interviews with guests:, Zhongshan City Electric Co., Ltd. Chairman Robert Superman zijian
Journalists: Weng qianru
Zhongshan City Electric Co., Ltd. Chairman Robert Superman zijian
"Tough guy" Hu Jun detonated Superman Terminal
【 Hunting News 】: tough guy image of Hu Jun has convinced a lot of spectators, Superman select Hu Jun speaking, can be said to be "Superman" image of the perfect expression. Sign up for a month, Superman energy market performance through to the end of the kitchen?
【 Luo zijian 】: Agency star endorsement is Superman-saving kitchen brand strategy. But a brand building is not possible to rely solely on Star endorsement, energy-saving kitchen since Superman this year with brand marketing agencies have achieved success in stages. First of all, the brand is established on the basis of the product, Superman-saving kitchen in recent years in energy combustion technology research results, for the extraordinary brand upgrade has laid a good foundation; Secondly, the Terminal image is a brand most vivid, the most direct and most effective presentation. This year, Superman is further realization of the electrical terminal brand, including Superman and energy-saving kitchen terminal display, service image, product structures, and so on a series of upgrades.
Of course, the brand's value is not a technical contribution, should bear more responsibility. Lately, supermen energy-saving kitchen through their own efforts, in promoting social and cultural undertakings, energy-saving environmental protection, and other public services development, have made a positive contribution. With the support of the Superman, 2009 "handshake peasant" large poetry activities and "Superman Cup" youth novels Grand Prix will be held in April respectively "handshake" poems of the first peasant, "" Superman Cup "youth's Grand Prix award. These activities are organized, fully embodies the spirit of play Superman appliances, as well as on the contributions of youth literature.
【 Hunting News 】: in stage success, image representative of the Agency for the promotion of the brand to help Superman?
【 Luozi kin name】：1 on such a basis, and enthusiastic environmental cause movie star Hu Jun signed endorsement agreement on brand development have come around, I believe, Hu Jun personal charisma and his social influence, will contribute to further enhance our brand. Of course, the brand strategy is equivalent to the star strategy is superficial, it is not desirable, Superman is 19 years of precipitation and accumulation, professional manufacturing, research and development and service experience as well as in selected fire first brand of technical advantages.
Hu Jun from Superman Agency, our clients, and consumers saw Superman's commitment to national brand with confidence, that the same
Also greatly increases their confidence. Have faith, have the status of the market, there is, I believe this. By Hu Jun as the core Terminal show was planning to leave the overall listing it will take some time; however, since 5 March held a news conference, Superman brand has in the industry and dealer groups had great repercussions.Spring gifts-6th generation internal rotation fire
【 Hunting News 】: as far as I understand it, spring is the season of home decoration, natural also boosted sales of kitchen products. Select the image Representative held in the spring of Superman-saving kitchen, in the first quarter of the market performance?
【 Luo zijian 】: spring is a beautiful season, energy-saving kitchen Superman has prepared several copies of the "gift". At its fourth session, the Guangdong provincial gas appliances Association annual meeting, President Li Weiguo told media that Superman appliances from its inception in 1992, adhere to independent innovation to "rotate" energy fuel gas stove fire caused by the 1990s energy combustion technology revolution, has been launched 8-generation core technology for patent, and the first batch of national high-tech enterprise certification; and since this year, Superman sixth generation internal rotation fire product 818 connected copper spin fire was listed in the market performance is excellent.
818 series gas range at development time, not only follow and improved Superman internal rotation fire technology, while the full details on the humanized design, solving the product easily deformation, death or leakage etc yika ordinary Cookware common ills and improve the products of combustion performance. Verification by national authorities, its heat load to achieve 4.0KW (national standards for 3.5KW), the thermal efficiency can reach 61% (national standards for 50%), gas content only 0.016% (national standards for ¡ü 0.05%). Luo Chief told reporters, 818 series cooking appliances in this spring onto the market, subject to the distributors.
【 Hunting News 】: Superman in addition to launching of the series features the gas burner and product, is also introduced other latest kitchen products?
【 Luozi kin name】：1 and 818 series simultaneous shipment of fuel gas stove, Superman's newest side suction Chinese tobacco, especially the "world's best suction range hood King" series. This product has changed traditional Chinese deep cover tobacco construct, the first dynamic design, the entire set of sinking flue cavity down 350mm, power closer to the fumes from suction stronger, can effectively avoid the fumes from escaping, while also effectively solves the traditional Chinese tobacco smoke not separation problem.
As the consumer consumption concept matures, more consumers no longer blind pursuit of beauty, on the quality is more and more attention. In this context, technology, appearance, constantly improving and upgrading the next-generation Chinese smoke ... no doubt become a preferred payroll. Superman taking fully into account the changes in the market consumer psychology, in order to seize this portion of market share, Superman electric constant technological innovation, control costs, enhance technical content, while optimizing design to ensure that the products to maximize performance-price ratio.
Water-saving initiative Superman in action
【 Hunting News 】: since the spring of this year, the southwest region of the drought disaster affecting the heart of the country people, the society also started whipping up a water-saving initiatives.
【 Luo zijian 】: Yes. Southwest of the disaster has not just a natural disaster, but a human damage environmental consequences, I hope everybody from the disaster lessons, save water electricity, to protect our homeland, protect our Earth.
【 Hunting News 】: so, how does the Superman electrical response this time-saving initiative?
【 Luo zijian 】: in commemoration of the drought, to awaken the people to protect the homeland, protect the Earth's faith and determination, Superman appliances will soon launch a condensing water heater, energy saving and named the "South to the rain". "South to rain" from a poem, in this expression of the wish of praying for rain for the disaster area, but also to arouse the caring nature, promotes energy saving and environmental protection. At the same time, Superman-saving kitchen each month will bring this water heater sales revenue by 10% as Charity Fund donated to drought-hit hope school. This is our 2010 part of low carbon community plan.
【 Hunting News 】: it is understood that the activities of Superman-carbon raging, I ask the public what specific content?
【 Luo zijian 】: Superman-saving kitchen 2010 low carbon community plan contains the following several aspects: first, the national low-carbon economy Media Alliance and other low carbon, green community organizations to build deeper relationships, to discuss specific cooperation programmes are, our common aim of promoting the development of social protection; second, to promote low-carbon, energy-saving product promotion plan, lead consumers to upgrade kitchen equipment, the implementation of family life and low carbon technology; third, to put into research and development, and positive and University and Research Centre to establish close cooperation with the latest energy saving technology stricter carbon emissions reduction product; Fourthly, we will pass up to the "low carbon", and a series of thematic activities, to promote low-carbon society life philosophy and practice experience, etc.
Currently, we work with low carbon and environmental organizations are planning, negotiation, and low-carbon, energy-saving product promotion plans, current marketing department also in planning. Research and development on new technologies, energy-saving kitchen Superman will soon launch the 8th generation, ninth generation internal rotation fire gas stove, and "low carbon" activities that will prepare operation "I-carbon, my Superman" activities. The activities we will invite the writers, celebrities, University students, cartoonists, and so work together, through comics to the concept of social awareness and experience low carbon, in the end we will collect the good experiences and concepts into a book, and free delivery. I believe that such an activity, will make low-carbon concept brings more people.
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