Home appliances to the countryside to stimulate, the Pearl River Delta business opportunity to punch, Yangtze River Delta Enterprise is facing vacancy. 1
Consumption of the tremendous potential of the rural market is any business could not be ignored. But for small household electrical appliances, kitchen appliances known of Shunde numerous enterprises, also became the first eat crabs. Late last year, the first "Shunde home appliances" chain store opened in SHUNDE leliu, since then, Shunde home appliances kitchen marketing began to walk to the "rural surrounds the city 's" new growth, emerged in the United States, 000 and, Vantage, leader. 1
The industry believes that the financial crisis broke out, makes some export of kitchen manufacturers suffered unprecedented blow, many enterprises begin to turn into the domestic market. In the kitchen and bathroom products at the countryside activities, can assist businesses faster and more smoothly into the country, rural, and export-oriented economy turned towards the domestic market and that the two legs of new models for industrial structure adjustment, stable health and create favourable conditions for development. Since 2008, 000 and the financial crisis, framed by the rural markets, successfully weathered the overseas market, market growth was achieved. 1
Two army secretly standoff
Kitchen and bathroom appliances as small household appliances, large household electrical appliance enterprises have not as focused on the development of products. But with the gradual saturation of household electrical appliances profits, such as Haier, CHANGHONG, etc. larger household electrical appliance enterprises begin to kitchen and bathroom appliances tentacles. 1
However it doesn't shake to kitchen and bathroom appliances known of Yangtze River Delta and Pearl River Delta, Professional Enterprise, the enterprise is the leader of kitchen appliances. Journalists in the interview that is currently in the Yangtze River Delta of Ningbo areas and in the Pearl River Delta in Zhongshan, Shunde area has become the domestic kitchen appliance industry's two great armies. From these two major base went out to fangtai, boss, shuaikang, dandy as the representative of the Ningbo Legion to Hua di, 000 and, macro, beautiful, Optima, represented by the Pearl River Delta. 1
It is understood that, as the two largest base of enterprise development, initial in product positioning and target customer groups, and other aspects of the formation of different positioning, two army enterprise in a contest of the national market or formed two relatively parallel to the development in the market around the location of the advantage. Guangdong Evergreen Group invasive Korte thermal energy technology (Zhongshan) co., Ltd. General Director considers that, in Jiangsu and Zhejiang area of small household electrical appliance enterprises, focusing on research and development to enhance the added value of products in the high-end market, main, and follow the road of the brand. Guangdong electrical appliance industry, then take the road of the "price", the main low-end market, pursuing market expansion on a large scale, scale to win. 1
In the area of kitchen electric appliances in China, the Pearl River Delta and Yangtze River Delta brand Enterprise proportion can be used by 4 to 6. Although the focus, but there are disadvantages, the Yangtze River Delta brand kitchen electrical appliances product positioning is quite high, but the product mainly to imitated. And household electrical appliance enterprises in the Pearl River Delta, while product positioning is not high, but in the quality and cost than household electrical appliance enterprises from Yangtze River Delta is a great advantage. Therefore, in recent years in the low-end market in China, the Pearl River Delta kitchen brand rise very quickly. Million and the macro, and the United States, and other enterprises in recent years in the domestic kitchen appliance market growth rate increase, while cherry snow Group General Manager Li gives more importance to two different regional competition details. Lee Jung-kun's view, from the kitchen and bathroom industry perspective, the Yangtze River Delta and Pearl River Delta in industrial chain, marketing, after-sales service, and so many more or less the same, if there are different because of their location and details. For example: long triangle mainly to branch to the core marketing model, essentially in the Pearl River Delta at the core of the marketing agency; product positioning, the Yangtze River Delta to smoke, gas stoves, kitchen appliances as absolute dominant, but more to the PRD, kitchen and bathroom appliances, including gas water heater, product line even longer; the Yangtze River Delta to high end services, PRD key to market demand. 1
Nuggets who dominated rural market
Although the two large Legion of secretly rivalry for a long time, but with the foreign capital as well as numerous appliances giant into the kitchen and bathroom market, making the market more competition. And household appliances to the countryside policy was implemented, to have a gas water heater products of Pearl River Delta kitchen electrical appliances enterprises has brought new momentum, but it is widely used in the production of smoke and the Yangtze River Delta Enterprise is facing a large challenge. 1
The industry under the current kitchen appliance sales, increase the speed of 35% of the estimate, the next five years of kitchen and bathroom appliances sight with a piece of more than $ 50 billion of the aerosol dispenser big cake. Among them, the water heater, gas cooking appliances market demand up to 1200 million or more. In addition to Wan and, Vantage, traditional kitchen and bathroom appliances manufacturer, some big brands such as Haier and midea, kelon, etc. have has invested heavily in it to the kitchens and household appliance market. Recently, Electrolux, Siemens are also in Hangzhou, Nanjing established kitchen base, 000 and, Ying Xue, Vantage also crazy circle land for the construction of a large kitchen and bathroom industry base. 1
The industry believes that currently Chinese kitchen electrical appliances industry, manufacturing enterprises and technology level has already formed the pattern, not much difference between the enterprise strength will inevitably lead to very long homogenized competition. How in the next round of competition victory, rural market may be a new opportunity. 1
It is understood that, at present, because rural market consumption habits to price advantages, makes fangtai, dandy, a line of kitchen appliance brand in the absence of rural markets, mainly target consumer cluster in consumption levels are higher in large and medium-sized cities. While million and, macro, beauty, the Pearl River Delta business then take water heaters "home appliances to the countryside", a comprehensive layout rural markets, took the opportunity to preemptive new country kitchen market. 1
With the gradual rich countryside, consumption capacity continues to grow as a basic prerequisite products, kitchen appliances coming breakthrough growth space. Professional analysis, in the next two to three years, the kitchen electrical appliances industry competition will become more and more obvious that those who have the brand power and ability to innovate, design, professional kitchen electrical appliances brand and realize the potential of enterprises and rural consumption
, Will occupy a growing market share.
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