High-end household brands targeting the blank market 2009 adhere brand strategy

"The overall economic situation is not good cause home industry market demand is falling, but high-end furniture market is an exception, so far it is always in short supply in the country. "In the recent" 2009 high-end home Forum ", Vice President Zhu changling regarding the economic crisis of home industry, high-end home brand in its current form, seizing blank market, can play to the advantages of a high-end brands.

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Data show that in 2008 to November 1, China's furniture exports amounted to $ 247 million, as compared with the same growth 22.04%, of which, high-end furniture brand in this year's overall sales increase of 30%-40%, and always belongs to the market in marketable products. Zhu changling said, "the choice of high-end furniture is actually select a way of life, is a way of life, this means that many of the petty bourgeoisie and white-collar, middle class will be on this type of furniture, and such revenue more than two million middle-class population of three million, so high-end furniture market is still very clear. ”

In recent years, shipments of international top-level furniture brands have in China seek agents, only Europe has more than 200 luxury furniture brand has entered the Chinese market. At present, domestic high-end household products to import furniture, France House, Freehand space, Roche Castle, Natuzzi, Dunlop, Stanley, Swilly orchids, high-end brands. But high-end furnishings market there are many gaps, Middle East, Europe and Russia furniture is currently the home market flood wind blind spot. Diversified and personalized design, multi-channel marketing, niche style in high-end home brand development direction.

"In the market environment and associated industry chain of interaction and impact, we can feel home industry has entered the ' winter ', but this time the first failures will be those that lack of competitiveness, product high similarity, survive for SMEs is brand, so we should, as always, adhere to the dozen brands, waiting for the arrival of the ' spring '. "Zhu changling said.

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