Sunday, January 16, 2011

Superman electrical Luo zijian: low carbon consumption trend 3.15 into sales opportunities

Guests: Superman • energy-saving kitchen Board Chairman Robert zijian

Time: March 5,

Venue: China Beijing • Diaoyutai State Guesthouse

Reporter: Wang Li Jun

Superman • energy-saving kitchen Board Chairman Robert zijian

【 Hunting home network 】 Luo total today also very happy to interview you, Superman appliances in these years has done very well, especially in low-carbon energy, and also cater to this year's theme, that you think our Superman electrical appliances in the future this trend?

【 Luo zijian 】 we mainly from two aspects, one is from product development, as far as possible with the latest technologies, reducing carbon emissions, another aspect is the activities of the Organization of low-carbon, including some plantations, including strategic environmental organizations, we also talk to national low-carbon economy media that also has a link, we will have a project of the talks. There are also means that we are doing a version of "low-carbon life" of the book, we'll be opening up the market for free.

【 Hunting home network 】 carbon is not just a social subject, as consumers are very concerned about a topic that you think that in 2010, we like better products to consumers.

【 Luo zijian 】 we will, through various forms, one for TV advertising, one is free to apply some of the design promotion, we use our influence to lead a group of consumers, do some light activities.

【 Hunting home network 】 3 • 15 consumer rights day is coming up, this year's theme is "consumer service", since we have such a good product, market certainly is no problem, the consumer can pull in this regard is, that you feel that the services in this regard, Superman annual meeting in 2010 and what new initiatives?

【 Luo zijian 】 services we actually started from last year launched a "one-stop service system", registered with the service telephone 400, and to our factory was established in 1992 as a mantissa, as consumers to call advisory service of the series, we have pre-sales, in-sale service and after-sale service, so we called one-stop training.

【 Hunting home network 】 and consumers closer distance.

【 Luo zijian 】 on.

【 Hunting home network 】 last question is that each year on March 15, is also the arrival of spring decoration season, many vendors are now introduced a series of promotional offers, we have electric since Superman so good a product that will not be at this time also launched the corresponding concession initiatives?

【 Luo zijian 】 on, Yes, there is a wide variety of anyway, every year there will be such an activity.

【 Hunting home

Home network 】 that you feel that for consumers, businesses, the annual "315" is a fake, the secret of this time, the Superman appliances, we are more focused on what services, how to get publicity?

【 Luo zijian 】 focus on, or how to go to the service, the service process to promote the brand, mainly reflecting the brand's reputation.

【 Hunting home network 】 that we "315" let the magnitude of profits?

【 Luo zijian 】 this range is the marketing department.

【 Hunting home network 】 temporarily also kept confidential.

【 Luo zijian 】 on.

【 Hunting home network 】 good, that we also look forward to Superman electrical 2010 have better results.

【 Luo zijian 】: thank you.

【 Hunting home network 】 thank Robert total.

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